Marketing resource management for enterprise buyers
Asked as “marketing resource management platform”, and as “marketing planning, budgeting and calendar tool”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
29%
Contested · Uptempo 22%
29Aprimo22Uptempo14Marmind35others
29% of first choices, contested.
Since October 2026▼−7Since October 2026: 36% → 29%, −7 points. Inside the 11-point floor: within noise.Aprimo held the lead, −7 points on 36%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
monday.com Work Management39%Contested▲+12Since October 2026: 27% → 39%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketmonday.com Work Management19%Contested↗new leaderNew leader since October 2026: monday.com Work Management (19%) replaces Wrike for Marketing (24% then, 17% now), 2 points clear, inside the 11-point floor.Standing →Enterprise
Aprimo29%Contested▼−7Since October 2026: 36% → 29%, −7 points. Inside the 11-point floor: within noise.This page
monday.com Work Management39%Contested▲+12Since October 2026: 27% → 39%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketmonday.com Work Management19%Contested↗new leaderNew leader since October 2026: monday.com Work Management (19%) replaces Wrike for Marketing (24% then, 17% now), 2 points clear, inside the 11-point floor.Standing →EnterpriseAprimo29%Contested▼−7Since October 2026: 36% → 29%, −7 points. Inside the 11-point floor: within noise.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Aprimo29%21%56accepted challenger▼−7Since October 2026: 36% → 29%, −7 points. Inside the 11-point floor: within noise.36% → 29%
Aprimo29%21%56accepted challenger▼−7Since October 2026: 36% → 29%, −7 points. Inside the 11-point floor: within noise.36% → 29%02
Uptempo22%6%31accepted challenger▲+2Since October 2026: 20% → 22%, +2 points. Inside the 11-point floor: within noise.20% → 22%
Uptempo22%6%31accepted challenger▲+2Since October 2026: 20% → 22%, +2 points. Inside the 11-point floor: within noise.20% → 22%03
Marmind14%17%24accepted challenger▲+10Since October 2026: 4% → 14%, +10 points. Inside the 11-point floor: within noise.4% → 14%
Marmind14%17%24accepted challenger▲+10Since October 2026: 4% → 14%, +10 points. Inside the 11-point floor: within noise.4% → 14%04
Adobe Workfront12%28%43criticized challenger▼−8Since October 2026: 20% → 12%, −8 points. Inside the 11-point floor: within noise.20% → 12%
Adobe Workfront12%28%43criticized challenger▼−8Since October 2026: 20% → 12%, −8 points. Inside the 11-point floor: within noise.20% → 12%05
Wrike for Marketing6%20%44accepted challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%
Wrike for Marketing6%20%44accepted challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%06Opal6%0%13accepted challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%
07
Screendragon4%21%14accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%
Screendragon4%21%14accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%Show the five products at 0%, ordered by negative rate
12monday.com Work Management0%52%27criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
monday.com Work Management0%52%27criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%11
Asana0%41%27criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Asana0%41%27criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Smartsheet0%20%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Smartsheet0%20%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Bynder0%17%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Bynder0%17%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
IntelligenceBank0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
IntelligenceBank0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to head
monday.com Work Management vs Wrike for Marketingmonday.com Work Management vs ClickUpmonday.com Work Management vs Asana
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.All twenty-eight head-to-head pages: the top eight products, each against each
monday.com Work Management vs Teamwork.commonday.com Work Management vs HubSpot Marketing Hubmonday.com Work Management vs Marmindmonday.com Work Management vs UptempoWrike for Marketing vs ClickUpWrike for Marketing vs AsanaWrike for Marketing vs Teamwork.comWrike for Marketing vs HubSpot Marketing HubWrike for Marketing vs MarmindWrike for Marketing vs UptempoClickUp vs AsanaClickUp vs Teamwork.comClickUp vs HubSpot Marketing HubClickUp vs MarmindClickUp vs UptempoAsana vs Teamwork.comAsana vs HubSpot Marketing HubAsana vs MarmindAsana vs UptempoTeamwork.com vs HubSpot Marketing HubTeamwork.com vs MarmindTeamwork.com vs UptempoHubSpot Marketing Hub vs MarmindHubSpot Marketing Hub vs UptempoMarmind vs Uptempo
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405O06
070809101112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Aprimo29%
Aprimo29%02Uptempo22%
Uptempo22%03Marmind14%
Marmind14%04Adobe Workfront12%
Adobe Workfront12%05Wrike for Marketing6%
Wrike for Marketing6%06Opal6%
07Screendragon4%
Screendragon4%08IntelligenceBank0%
IntelligenceBank0%09Bynder0%
Bynder0%10Smartsheet0%
Smartsheet0%11Asana0%
Asana0%12monday.com Work Management0%
monday.com Work Management0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Aprimo21%
12 of 56 labels negative · 10 of 14 models · 3 hard negative
“Aprimo is specifically called out as best avoided without a dedicated internal IT/project management team due to scope creep / implementation failure risk” Muse Glimmer 30B, negative prompt
monday.com Work Management52%
14 of 27 labels negative · 9 of 14 models · 4 hard negative
“Avoid per-user models: Platforms like monday.com, Asana, or Smartsheet scale costs directly with users” Grok 4.20, budget prompt
Adobe Workfront28%
12 of 43 labels negative · 9 of 14 models · 3 hard negative
“generic work-management platforms such as Adobe Workfront and monday.com Work Management are treated by the model consensus as criticized challengers” Muse Glimmer 30B, negative prompt
Asana41%
11 of 27 labels negative · 6 of 14 models · 4 hard negative
“Avoid selecting a general project-management tool such as Asana, monday.com, or Wrike as the financial planning system” Perplexity Sonar, paraphrase prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
80 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1031 links across 265 sites, every framing counted. Ranked by the number of answers carrying the site or page. 34 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
46 answers · 76 citations · 12 models
32 answers · 38 citations · 12 models
vendor site · Software Advice27 answers · 32 citations · 9 models
vendor site · Capterra22 answers · 35 citations · 9 models
vendor site · SourceForge20 answers · 31 citations · 8 models
vendor site · Teamwork.com19 answers · 19 citations · 8 models
vendor site · GetApp18 answers · 20 citations · 8 models
vendor site · Guideflow17 answers · 17 citations · 7 models
vendor site · Aprimo16 answers · 34 citations · 8 models
vendor site · Marmind16 answers · 21 citations · 10 models
vendor site · PeerSpot16 answers · 17 citations · 9 models
vendor site · Uptempo15 answers · 31 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
23 answers · 10 models
19 answers · 9 models
18 answers · 8 models
14 answers · 6 models
13 answers · 8 models
13 answers · 6 models
12 answers · 8 models
12 answers · 7 models
12 answers · 7 models
11 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best marketing resource management platform”, “marketing resource management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Aprimo aprimo.com | 29% | 232 | 2,400 | 35 | 6,007 | 24 | 1 | |
| Uptempo uptempo.io | 22% | 62 | 9,900 | 2,872 | 5,750 | |||
| Marmind marmind.com | 14% | 46 | 9 | |||||
| Adobe parent site Adobe Workfront 12% | 12% | 89 | 1,220,000 | 117,563 | ||||
| Wrike for Marketing wrike.com | 6% | 127 | 20 | 0 | 703,499 | $21,691 | 50 | |
| Opal | 6% | 201,000 | 49,751 | |||||
| Screendragon screendragon.com | 4% | 37 | 390 | 3 | 2,722 | 39 | ||
| Aprimo Plan & Spend | 2% | |||||||
| Paramark paramark.com | 2% | 12 | ||||||
| Planable planable.io | 2% | 30 | 5,400 | 59 | 69,879 | 25 |
Google's top ten for the two searches hold 18 sites; 4 of them are among the sites the models cited here (aprimo.com, g2.com, getapp.com, marmind.com). The first result for “best marketing resource management platform” is growthmethod.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best marketing resource management platform for an enterprise B2B company?”Paraphrase“Which marketing planning, budgeting and calendar tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade marketing resource management platforms and how do they differ?”Budget-constrained“What is the best marketing resource management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a marketing resource management platform. What should we look at?”Negative“Which marketing resource management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5OpalUptempoChangedAdobe WorkfrontUptempono first choiceagainst: Adobe Workfront, Aprimo, Wrike for Marketing, inMotionNow
Five alternatives
Adobe Marketo Engage, Aprimo, HubSpot Marketing Hub, Oracle Eloqua, Salesforce Marketing CloudTwo alternatives
Opal, Wrike for MarketingFour alternatives
Aprimo, Bynder, Kantata, UptempoTwo alternatives
Aprimo, ScreendragonGPT-5.4 miniAprimoUptempoChangedAprimoAdobe Workfrontno first choiceagainst: Aprimo, Marmind, Screendragon
Four alternatives
Adobe Marketo Engage, Asana, Wrike for Marketing, monday.com Work ManagementSix alternatives
Anaplan, Asana, OneStream, Planful for Marketing, Smartsheet, Wrike for MarketingThree alternatives
Adobe Workfront, Bynder, Oracle Siebel MRMOne alternative
AprimoGemini 3.5 FlashAdobe WorkfrontUptempoChangedAdobe WorkfrontAprimono first choiceagainst: Asana, ClickUp, Notion, Trello, monday.com Work Management
Three alternatives
Aprimo, Optimizely Content Marketing Platform, UptempoFour alternatives
Adobe Workfront, Anaplan for Marketing, Asana, Wrike for MarketingFour alternatives
Aprimo, Optimizely Content Marketing Platform, Uptempo, Wrike for MarketingThree alternatives
Adobe Workfront, Smartsheet, UptempoPerplexity SonarAprimoUptempoChangedagainst: Asana, Wrike for Marketing, monday.com Work ManagementAprimoPlanableagainst: Adobe Workfront, Kantata, Wrike for Marketing, monday.com Work Managementno first choiceagainst: Adobe Workfront, Airtable, Aprimo, Asana, Brandworkz, Bynder, Lytho, Notion, Scoro, Welcome, Workamajig, Wrike for Marketing, inMotionNow, monday.com Work Management
Two alternatives
Marmind, Wrike for MarketingOne alternative
AprimoEight alternatives
Adobe Workfront, Allocadia, Brandfolder, Bynder, Kantata, Opal, Optimizely CMS, Wrike for MarketingOne alternative
AprimoGrok 4.20Aprimo, MarmindMarmindChangedagainst: Asana, ClickUp, monday.com Work ManagementAprimoagainst: Asana, SmartsheetAprimoagainst: Adobe Workfront, Asana, Smartsheet, Workfront, Wrike for Marketing, monday.com Work ManagementUptempoagainst: Asana, Smartsheet, Trello, Wrike for Marketing, monday.com Work Managementagainst: Aprimo, HubSpot Marketing Hub, Oracle Marketing, Salesforce Marketing Cloud, Unica
Five alternatives
Adobe Workfront, IntelligenceBank, Uptempo, Wrike for Marketing, monday.com Work ManagementThree alternatives
Annum, Planful for Marketing, UptempoFour alternatives
Adobe Workfront, Kantata, Wrike for Marketing, monday.com Work ManagementTwo alternatives
Marmind, ScreendragonFive alternatives
Frontify, IntelligenceBank, Marmind, Screendragon, WorkamajigMistral SmallAprimo, OpalUptempoChangedAprimoScreendragonagainst: Asana, Wrike for Marketing, monday.com Work Managementno first choiceagainst: Adobe Workfront, Aprimo, Image Relay, Infor, Kantata, MediaValet, Planview, Screendragon, Uptempo, Widen
Three alternatives
IntelligenceBank, Marmind, SAS Customer Intelligence 360Three alternatives
Asana, Smartsheet, monday.com AI Work PlatformSeven alternatives
BrandMaker, HCL Unica Plan, Opal, SAP Marketing Cloud, SAS Customer Intelligence 360, Wrike for Marketing, monday.com AI Work PlatformDeepSeek V4 FlashAprimoUptempoChangedagainst: Adobe WorkfrontAprimoWrike for Marketingagainst: Adobe Workfront, Aprimo, Infor, ScreendragonAdobe Workfrontagainst: Asana, monday.com Work Managementnothing named
Four alternatives
Adobe Workfront, Atlassian, Opal, UptempoOne alternative
AprimoFour alternatives
Adobe Workfront, Bynder, Marmind, Wrike for MarketingThree alternatives
Aprimo, Bynder, Wrike for MarketingLlama 4 MaverickMarmindno first choiceChangedno first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashAdobe Workfront, Aprimoagainst: monday.com Work ManagementWrike for MarketingChangedagainst: Asana, CoSchedule Marketing Suite, HubSpot Marketing Hub, SalesforceAprimoAdobe Workfront, Wrike for Marketingagainst: Aprimono first choiceagainst: Adobe Workfront, Aprimo, Asana, Scoro, Trello, monday.com Work Management
One alternative
Wrike for MarketingOne alternative
SmartsheetSeven alternatives
Adobe Experience Manager, Allocadia, BrandMaker, Censhare, Screendragon, Wedia, WorkfrontKimi K2Aprimo, UptempoUptempoChangedAprimoAprimono first choiceagainst: Adobe Workfront, Aprimo
One alternative
Adobe WorkfrontThree alternatives
Adobe Workfront, Aprimo, Wrike for MarketingSix alternatives
Adobe Workfront, Brandfolder, Bynder, IntelligenceBank, Marmind, UptempoTwo alternatives
Bynder, UptempoGLM 4.7 FlashXAprimoMarmindChangedAprimoScreendragonagainst: Kantata, Marmindno first choiceagainst: Marketing 360, Vya, Wild Apricot, monday.com Work Management
Three alternatives
Brandfolder, SAP Marketing Cloud, WorkfrontThree alternatives
Aprimo, Opal, UptempoTwo alternatives
Brandfolder, monday.com Work ManagementFour alternatives
HubSpot Marketing, Productive, Resource Guru, Wrike for MarketingMiniMax M2.5Aprimo, OpalMarmind, UptempoChangedAprimoMarmind, ParamarkAprimoagainst: Adobe Marketo Engage, Bynder, HubSpot Marketing Hub, Infor Marketing Resource Management, Wrike for Marketing, monday.com Work Management
Two alternatives
Adobe Workfront, Wrike for MarketingThree alternatives
Asana, Opal, monday.com AI Work PlatformFour alternatives
Percolate, SAP Marketing Cloud, SAS Customer Intelligence 360, UptempoTwo alternatives
Etropo, ScreendragonFour alternatives
Adobe Workfront, Bynder, Screendragon, Wrike for MarketingGPT-6 LunaAdobe WorkfrontAprimo Plan & SpendChangedno first choiceSmartSuiteno first choiceagainst: Adobe Workfront, Aprimo, Marmind, Uptempo
Two alternatives
Aprimo, UptempoTwo alternatives
Adobe Workfront, UptempoEight alternatives
Adobe Workfront, Ansira, Aprimo, IntelligenceBank, Marmind, Optimizely Content Marketing Platform, Screendragon, UptempoOne alternative
AprimoMuse Glimmer 30BAprimoAprimoHeldAdobe Workfront, Wrike for MarketingMarmindagainst: Adobe Workfront, Allocadia, Aprimono first choiceagainst: Adobe Workfront, Aprimo, Lytho, Marmind, Wrike for Marketing, monday.com Work Management
Seven alternatives
Acquia DAM Widen, Adobe Workfront, Brandfolder, Bynder, Marmind, Smartsheet, Wrike for MarketingTwo alternatives
Adobe Workfront, UptempoSeven alternatives
Aprimo, BrandMaker, Infor, IntelligenceBank, Kantata, Marmind, SAP Marketing CloudBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:45 | yes | 10 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:10 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:03 | yes | 7 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 12:13 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:24 | yes | 15 | 16 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:59 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:10 | yes | 25 | 25 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:43 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:55 | yes | 10 | 58 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:31 | yes | 24 | 41 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:38 | yes | 15 | 112 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:47 | yes | 5 | 22 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:40 | yes | 2 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:33 | yes | 12 | 20 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:55 | yes | 10 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:24 | yes | 4 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:43 | yes | 4 | 21 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 11:07 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:44 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:28 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:37 | yes | 23 | 35 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:50 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:18 | yes | 5 | 51 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:28 | yes | 25 | 33 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:37 | yes | 23 | 34 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:15 | yes | 20 | 48 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:34 | yes | 3 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:11 | yes | 23 | 28 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:30 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:22 | yes | 5 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:30 | yes | 15 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 08:52 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:17 | yes | 14 | 18 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:14 | yes | 10 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:34 | yes | 25 | 43 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:35 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:48 | yes | 9 | 24 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:35 | yes | 24 | 45 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:42 | yes | 25 | 51 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:50 | yes | 10 | 34 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:28 | yes | 9 | 30 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:23 | yes | 15 | 26 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:53 | yes | 19 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:10 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:29 | yes | 11 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:27 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:15 | yes | 10 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:36 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:10 | yes | 24 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:16 | yes | 5 | 4 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:18 | yes | 10 | 55 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:23 | yes | 24 | 29 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:06 | yes | 23 | 153 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:01 | yes | 13 | 53 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:42 | yes | 3 | 13 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:29 | yes | 22 | 25 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:32 | yes | 19 | 13 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:10 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:36 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 16:16 | yes | 10 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:33 | yes | 15 | 19 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:44 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:21 | yes | 25 | 49 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:22 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:35 | no | 0 | 29 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:19 | yes | 13 | 59 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:45 | yes | 24 | 49 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:36 | yes | 20 | 43 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:42 | yes | 5 | 28 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:14 | yes | 14 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:11 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:05 | yes | 2 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:05 | yes | 12 | 26 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 09:38 | yes | 10 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:39 | yes | 15 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:44 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:39 | yes | 24 | 17 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:58 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:40 | yes | 20 | 37 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:44 | yes | 19 | 52 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:46 | yes | 23 | 115 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:26 | yes | 22 | 65 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:30 | yes | 4 | 21 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:21 | yes | 23 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
CoSchedule read as CoSchedule Marketing Suite
HubSpot read as HubSpot Marketing Hub
Monday.com read as monday.com Work Management
Planful read as Planful for Marketing
Wrike read as Wrike for Marketing
monday read as monday.com Work Management
monday.com read as monday.com Work Management
Unresolved, counted raw
Acquia DAM Widen
Anaplan for Marketing
Aprimo Plan & Spend
Atlassian
Atlassian (Jira Work Management)
Atlassian (Jira)
BrandQ
Bynder MRM
CAKA
HCL Unica Plan
IBM Planning Analytics
Lytho Suite
MRMcentral
Media Desk
NetResults
OneStream
Optimism / The Ansira Platform
Oracle Marketing
Oracle Siebel MRM
Papirfly
Salesforce
Serchen
Discontinued, still offered
No shut-down product was recommended here.