Marketing resource management · November 2026 Edition
ClickUp vs HubSpot Marketing Hub
One of fourteen models named ClickUp first on the direct prompt; three named HubSpot Marketing Hub. ClickUp was named by thirteen of the fourteen models and HubSpot Marketing Hub by eleven and ClickUp carries 22 labels and HubSpot Marketing Hub 12, so the shares are not directly comparable.
San Diego, United States, founded 2016. Named in nine categories this edition.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
First-choice share15%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 17; printed, not drawn.
Labels2212A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ClickUp reading right to left. Rank and label count are printed, not drawn.Wrike for Marketing was named alongside these two in eight of the fourteen direct answers. monday.com Work Management vs ClickUp · monday.com Work Management vs HubSpot Marketing Hub · Wrike for Marketing vs ClickUp
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing resource management page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ClickUpFirst choices, of fourteen modelsHubSpot Marketing Hub
Direct13
Paraphrase00
Comparative001 against ClickUp
Budget-constrained70
Scale-constrained00
Negative001 against ClickUp · 2 against HubSpot Marketing Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where ClickUp and HubSpot Marketing Hub stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | ||||
| Grok 4.20 | | | | |||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B |
ClickUp HubSpot Marketing Hub first choice named as an alternative argued againstblank: not namedEach cell is one answer, ClickUp on the left and HubSpot Marketing Hub on the right.The direct prompt
The plain question, one answer per model, grouped by where ClickUp and HubSpot Marketing Hub stood in it.
ClickUp first, HubSpot Marketing Hub an alternative
1 of 14 modelsHubSpot Marketing Hub was named in the answer but not as the choice, or not at all.Claude Haiku 4.5ClickUp alternatives: Adobe Marketo Engage, HubSpot Marketing Hub
HubSpot Marketing Hub first, ClickUp not the choice
3 of 14 modelsClickUp was named in the answer but not as the choice, or not at all.Perplexity SonarHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, Wrike for Marketing
Kimi K2HubSpot Marketing Hub alternatives: Aprimo, IntelligenceBank
MiniMax M2.5HubSpot Marketing Hub alternatives: Adobe Marketo Engage, IntelligenceBank, Salesforce Marketing Cloud Account Engagement, monday.com Work Management
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Qwen 3.7 FlashAkili alternatives: HubSpot Marketing Hub, Smartsheet, monday.com Work Management
Neither was named
9 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniAsana alternatives: Ansira, Aprimo, Wrike for Marketing, monday.com Work Management
Gemini 3.5 FlashWrike for Marketing alternatives: Asana, Optimizely Content Marketing Platform, Smartsheet, monday.com Work Management
Grok 4.20monday.com Work Management alternatives: Asana, Smartsheet, Wrike for Marketing
Mistral SmallAprimo, SAS Customer Intelligence 360 alternatives: IntelligenceBank, SAP Marketing Cloud
DeepSeek V4 FlashWrike for Marketing alternatives: IntelligenceBank, Smartsheet, monday.com Work Management
Llama 4 Maverickno first choice
GLM 4.7 FlashXWrike for Marketing, monday.com AI Work Platform alternatives: IntelligenceBank, Marmind
GPT-6 LunaWrike for Marketing alternatives: Aprimo, Uptempo
Muse Glimmer 30BWrike for Marketing, monday AI Work Platform, monday.com Work Management alternatives: Aprimo, BrandMaker
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ClickUp leads by twenty-one points.
ClickUp21%#2 of 13HubSpot Marketing Hub0%#9 of 13Mid-marketThe figures above
ClickUp leads by ten points.
ClickUp15%#3 of 17HubSpot Marketing Hub6%#6 of 17Enterprise
Level: the same share of first choices.
ClickUp0%#– of 12HubSpot Marketing Hub0%#– of 12What the models said about ClickUp
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Often considered Project Management, but often repurposed as light MRM... prioritize the "to-do" list over the budget.” Qwen 3.7 Flash · comparative prompt · soft negative
“monday.com (or its lighter counterpart, ClickUp), as they offer strong functionality at affordable entry-level pricing” Grok 4.20 · budget prompt · first choice
“ClickUp stands out as the ultimate Marketing Resource Management platform, offering a robust suite of features” Claude Haiku 4.5 · direct prompt · first choice
“ClickUp is the most capable free option, and its free plan is the strongest no-cost option available.” Claude Haiku 4.5 · budget prompt · first choice
What the models said about HubSpot Marketing Hub
No label in this category carried a quote.
Also compared
monday.com Work Management vs ClickUpmonday.com Work Management vs HubSpot Marketing HubWrike for Marketing vs ClickUpWrike for Marketing vs HubSpot Marketing HubClickUp vs AsanaClickUp vs Teamwork.comClickUp vs MarmindClickUp vs UptempoAsana vs HubSpot Marketing HubTeamwork.com vs HubSpot Marketing HubHubSpot Marketing Hub vs MarmindHubSpot Marketing Hub vs UptempoAll twenty-eight head-to-head pages and the full marketing resource mgt standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.