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Marketing resource management · November 2026 Edition

ClickUp vs Asana

One of fourteen models named ClickUp first on the direct prompt; one named Asana. ClickUp was named by thirteen of the fourteen models and Asana by thirteen and ClickUp carries 22 labels and Asana 35, so the shares are not directly comparable.

ClickUp

accepted challenger

San Diego, United States, founded 2016. Named in nine categories this edition.

Asana

accepted challenger

By Asana Inc., San Francisco, United States, founded 2008. Named in six categories this edition.

First-choice share15%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 17; printed, not drawn.
Labels2235A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ClickUp reading right to left. Rank and label count are printed, not drawn.Wrike for Marketing was named alongside these two in eight of the fourteen direct answers. monday.com Work Management vs ClickUp · monday.com Work Management vs Asana · Wrike for Marketing vs ClickUp

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing resource management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ClickUpFirst choices, of fourteen modelsAsana
Direct11
Paraphrase01
Comparative001 against ClickUp · 1 against Asana
Budget-constrained71
Scale-constrained001 against Asana
Negative001 against ClickUp · 4 against Asana
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, ClickUp and Asana were named in the same answer seventy-three times, of the 175 answers naming ClickUp and the 183 naming Asana. In those answers Asana took the first choice three times and ClickUp fifteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ClickUp and Asana stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ClickUp Asana first choice named as an alternative argued againstblank: not namedEach cell is one answer, ClickUp on the left and Asana on the right.

The direct prompt

The plain question, one answer per model, grouped by where ClickUp and Asana stood in it.

ClickUp first, Asana not the choice

1 of 14 modelsAsana was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5ClickUp alternatives: Adobe Marketo Engage, HubSpot Marketing Hub

Asana first, ClickUp not the choice

1 of 14 modelsClickUp was named in the answer but not as the choice, or not at all.
GPT-5.4 miniAsana alternatives: Ansira, Aprimo, Wrike for Marketing, monday.com Work Management

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashWrike for Marketing alternatives: Asana, Optimizely Content Marketing Platform, Smartsheet, monday.com Work Management
Grok 4.20monday.com Work Management alternatives: Asana, Smartsheet, Wrike for Marketing

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Perplexity SonarHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, Wrike for Marketing
Mistral SmallAprimo, SAS Customer Intelligence 360 alternatives: IntelligenceBank, SAP Marketing Cloud
DeepSeek V4 FlashWrike for Marketing alternatives: IntelligenceBank, Smartsheet, monday.com Work Management
Llama 4 Maverickno first choice
Qwen 3.7 FlashAkili alternatives: HubSpot Marketing Hub, Smartsheet, monday.com Work Management
Kimi K2HubSpot Marketing Hub alternatives: Aprimo, IntelligenceBank
GLM 4.7 FlashXWrike for Marketing, monday.com AI Work Platform alternatives: IntelligenceBank, Marmind
MiniMax M2.5HubSpot Marketing Hub alternatives: Adobe Marketo Engage, IntelligenceBank, Salesforce Marketing Cloud Account Engagement, monday.com Work Management
GPT-6 LunaWrike for Marketing alternatives: Aprimo, Uptempo
Muse Glimmer 30BWrike for Marketing, monday AI Work Platform, monday.com Work Management alternatives: Aprimo, BrandMaker

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ClickUp leads by sixteen points.
ClickUp21%#2 of 13
Asana5%#5 of 13
The full small business standing →
Mid-marketThe figures above
ClickUp leads by ten points.
ClickUp15%#3 of 17
Asana6%#4 of 17
The full mid-market standing →
Enterprise
Level: the same share of first choices.
ClickUp0%#– of 12
Asana0%#11 of 12
The full enterprise standing →

What the models said about ClickUp

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Often considered Project Management, but often repurposed as light MRM... prioritize the "to-do" list over the budget.” Qwen 3.7 Flash · comparative prompt · soft negative
“monday.com (or its lighter counterpart, ClickUp), as they offer strong functionality at affordable entry-level pricing” Grok 4.20 · budget prompt · first choice
“ClickUp stands out as the ultimate Marketing Resource Management platform, offering a robust suite of features” Claude Haiku 4.5 · direct prompt · first choice
“ClickUp is the most capable free option, and its free plan is the strongest no-cost option available.” Claude Haiku 4.5 · budget prompt · first choice

What the models said about Asana

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“trying to force these to function as your MRM leads to "tool sprawl."” Kimi K2 · negative prompt · hard negative
“I'd recommend Asana as the best overall starting point for marketing planning, budgeting coordination, and calendar management” GPT-5.4 mini · paraphrase prompt · first choice
“with Asana often being the safer pick if you want the simplest low-cost starting point” GPT-5.4 mini · budget prompt · first choice
“if you want the strongest default pick, I'd start with Asana” GPT-5.4 mini · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.