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Marketing resource management · November 2026 Edition

monday.com Work Management vs Asana

Two of fourteen models named monday.com Work Management first on the direct prompt; one named Asana. monday.com Work Management was named by thirteen of the fourteen models and Asana by thirteen and monday.com Work Management carries 53 labels and Asana 35, so the shares are not directly comparable.

monday.com Work Management

accepted challenger

By monday.com, Tel Aviv, founded 2012. Named in one category this edition.

Asana

accepted challenger

By Asana Inc., San Francisco, United States, founded 2008. Named in six categories this edition.

First-choice share19%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%17%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 17; printed, not drawn.
Labels5335A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, monday.com Work Management reading right to left. Rank and label count are printed, not drawn.Wrike for Marketing was named alongside these two in eight of the fourteen direct answers. monday.com Work Management vs Wrike for Marketing · monday.com Work Management vs ClickUp · monday.com Work Management vs Teamwork.com

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the marketing resource management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
monday.com Work ManagementFirst choices, of fourteen modelsAsana
Direct21
Paraphrase31
Comparative001 against Asana
Budget-constrained41
Scale-constrained101 against Asana
Negative005 against monday.com Work Management · 4 against Asana
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, monday.com Work Management and Asana were named in the same answer eighty-one times, of the 138 answers naming monday.com Work Management and the 183 naming Asana. In those answers Asana took the first choice six times and monday.com Work Management twenty-one.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where monday.com Work Management and Asana stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
monday.com Work Management Asana first choice named as an alternative argued againstblank: not namedEach cell is one answer, monday.com Work Management on the left and Asana on the right.

The direct prompt

The plain question, one answer per model, grouped by where monday.com Work Management and Asana stood in it.

monday.com Work Management first, Asana an alternative

2 of 14 modelsAsana was named in the answer but not as the choice, or not at all.
Grok 4.20monday.com Work Management alternatives: Asana, Smartsheet, Wrike for Marketing
Muse Glimmer 30BWrike for Marketing, monday AI Work Platform, monday.com Work Management alternatives: Aprimo, BrandMaker

Asana first, monday.com Work Management an alternative

1 of 14 modelsmonday.com Work Management was named in the answer but not as the choice, or not at all.
GPT-5.4 miniAsana alternatives: Ansira, Aprimo, Wrike for Marketing, monday.com Work Management

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashWrike for Marketing alternatives: Asana, Optimizely Content Marketing Platform, Smartsheet, monday.com Work Management
DeepSeek V4 FlashWrike for Marketing alternatives: IntelligenceBank, Smartsheet, monday.com Work Management
Qwen 3.7 FlashAkili alternatives: HubSpot Marketing Hub, Smartsheet, monday.com Work Management
MiniMax M2.5HubSpot Marketing Hub alternatives: Adobe Marketo Engage, IntelligenceBank, Salesforce Marketing Cloud Account Engagement, monday.com Work Management

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5ClickUp alternatives: Adobe Marketo Engage, HubSpot Marketing Hub
Perplexity SonarHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, Wrike for Marketing
Mistral SmallAprimo, SAS Customer Intelligence 360 alternatives: IntelligenceBank, SAP Marketing Cloud
Llama 4 Maverickno first choice
Kimi K2HubSpot Marketing Hub alternatives: Aprimo, IntelligenceBank
GLM 4.7 FlashXWrike for Marketing, monday.com AI Work Platform alternatives: IntelligenceBank, Marmind
GPT-6 LunaWrike for Marketing alternatives: Aprimo, Uptempo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
monday.com Work Management leads by thirty-three points.
monday.com Work Management39%#1 of 13
Asana5%#5 of 13
The full small business standing →
Mid-marketThe figures above
monday.com Work Management leads by thirteen points.
monday.com Work Management19%#1 of 17
Asana6%#4 of 17
The full mid-market standing →
Enterprise
Level: the same share of first choices.
monday.com Work Management0%#12 of 12
Asana0%#11 of 12
The full enterprise standing →

What the models said about monday.com Work Management

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“trying to force these to function as your MRM leads to "tool sprawl."” Kimi K2 · negative prompt · hard negative
“often lack native budgeting, deep capacity planning, utilization tracking, DAM, and brand governance” Perplexity Sonar · negative prompt · soft negative
“can become cumbersome as teams grow and project complexity increases, with performance lagging” Claude Haiku 4.5 · negative prompt · soft negative
“Highly visual, flexible for marketing teams. Strong in resource planning, dashboards, automations, and integrations. User-friendly for beginners; good AI features. Popular for mid-market.” Grok 4.20 · scale prompt · first choice
“My top recommendation for most mid-sized B2B companies would be Monday.com for its balance of features, ease of use, and scalability.” MiniMax M2.5 · paraphrase prompt · first choice
“the best marketing resource management (MRM) platform is typically monday.com (or its lighter counterpart, ClickUp)” Grok 4.20 · budget prompt · first choice

What the models said about Asana

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“trying to force these to function as your MRM leads to "tool sprawl."” Kimi K2 · negative prompt · hard negative
“I'd recommend Asana as the best overall starting point for marketing planning, budgeting coordination, and calendar management” GPT-5.4 mini · paraphrase prompt · first choice
“with Asana often being the safer pick if you want the simplest low-cost starting point” GPT-5.4 mini · budget prompt · first choice
“if you want the strongest default pick, I'd start with Asana” GPT-5.4 mini · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.