4 categories · RankedBynder
Bynder is a digital asset management platform for global organizations, used by marketing teams to store, manage and distribute brand content · bynder.com ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at enterprise. Ranked 7 of 68 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Filecamp is first at 27%.
Canto is first at 40%. 3 of 14 models made it the first choice when asked directly.
Ranked first. Next is MediaValet at 18%.
Why models recommend it
“Bynder: All-around strong for marketing/brand teams. Excellent search, workflows, integrations (Adobe, Salesforce), and AI.”Grok 4.20 · Scale-constrained question · first choice
“Named a Leader in the Gartner Magic Quadrant for DAM; trusted by 4,000+ global brands”DeepSeek V4 Flash · Comparative question · first choice
“Choose Bynder if you want a balance of power and ease of use for marketing teams.”Qwen 3.7 Flash · Comparative question · first choice
“Pros: Excellent all-around usability, mobile app, strong for distributed teams.”Grok 4.20 · Comparative question · first choice
What gives them pause
“Enterprise tools to avoid on a budget: Adobe Experience Manager, Bynder, Brandfolder, or MediaValet”Grok 4.20 · Budget-constrained question · warning
“Also flagged as a criticized challenger, with concerns about its suitability for certain use cases.”Mistral Small · Negative question · warning
“criticized for various reasons, such as high risk of scope creep and implementation failure”Llama 4 Maverick · Negative question · warning
“Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries.”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Bynder, over the 218 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 123 | 26 | Compare → | |
| 114 | 3 | Compare → | |
| 111 | 10 | View → | |
| 107 | 14 | View → | |
| 86 | 5 | View → | |
| 72 | 2 | View → | |
| 62 | 2 | View → | |
| 48 | 10 | Compare → | |
| 38 | 0 | View → | |
| 37 | 11 | Compare → |
What the models named instead of Bynder →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Bynder's own site, not checked by Gane.
- For
- global organizations
- Price stated
- Get pricing info
- Integrations
- 160
- Certifications
- ISO 27001, ISO 27018, ISO 22301, SOC 2 Type II, GDPR, CCPA, HIPAA
- Customers named
- Five Guys, AdventHealth, Raymour & Flanigan, Lacoste, Molson Coors, Campari Group, Mazda, Specsavers
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2013
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 190 of the 218 answers that named Bynder and are not a share of its labels.
Domains cited
513 of the 542 domain citations in answers naming Bynder came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 0 | 5 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 1 | 6 |
| Perplexity Sonar | 1 | 2 | 0 | 1 | 4 |
| Grok 4.20 | 4 | 0 | 3 | 3 | 10 |
| Mistral Small | 1 | 0 | 3 | 1 | 5 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 1 | 3 | 2 | 2 | 8 |
| Kimi K2 | 0 | 5 | 1 | 2 | 8 |
| GLM 4.7 FlashX | 2 | 1 | 1 | 1 | 5 |
| MiniMax M2.5 | 1 | 3 | 2 | 0 | 6 |
| GPT-6 Luna | 0 | 1 | 1 | 2 | 4 |
| Muse Glimmer 30B | 0 | 3 | 2 | 1 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 410 | 5 | 2026-09-25 | DAM, SEO | |
| Glossary or explainer | 144 | 1 | 2026-07-20 | DAM, SEO | |
| News or press | 123 | 2 | 2026-07-28 | DAM | |
| Webinar or virtual event | 109 | 2 | 2026-09-03 | DAM | |
| Report or ebook | 93 | 4 | 2026-09-22 | DAM | |
| Case study | 86 | 2 | 2026-09-28 | DAM | |
| Podcast or video | 43 | 0 | 2026-05-20 | DAM, Direct mail | |
| Comparison | 32 | 1 | 2026-08-27 | DAM | |
| Conference or event | 18 | 8 | 2026-09-18 | DAM | |
| Template or tool | 1 | 0 | 2024-12-11 | DAM |
Most recent
- 2026-09-28The jackson laboratory case study
- 2026-09-25Empco directive green claims blog
- 2026-09-24How to guide to similarity search blog
- 2026-09-24Meet bynder mcp blog
- 2026-09-22The roi of ai agents in dam blog
- 2026-09-22The roi of ai agents report or ebook
Events in person
- August 5, 2026 to August 6, 2026CMO AssemblyFour Seasons, Nashville · exhibited
- November 18, 2025 to November 19, 2025OnDAM Paris 2025Paris · hosted
As the event pages on bynder.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page bynder.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.