3 categories · RankedBrandfolder
Brandfolder is a digital asset management platform, also described as brand asset management software, for storing and managing brand assets · brandfolder.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Filecamp is first at 27%.
Canto is first at 40%. 1 of 14 models made it the first choice when asked directly.
Bynder is first at 43%.
Why models recommend it
“consider these mid-market and enterprise-lite leaders ... Brandfolder (by Smartsheet) | Ease of use & quick adoption”Gemini 3.5 Flash · Scale-constrained question · first choice
“My top pick for most mid-sized B2B companies: Canto or Brandfolder”Kimi K2 · Paraphrase question · first choice
“Brandfolder – best UX for mid-market brand teams”Muse Glimmer 30B · Direct question · first choice
“recommended for mid-market marketing teams that want actionable analytics on asset usage and strong external sharing tools”Claude Haiku 4.5 · Direct question · alternative
What gives them pause
“Enterprise tools to avoid on a budget: Adobe Experience Manager, Bynder, Brandfolder, or MediaValet”Grok 4.20 · Budget-constrained question · warning
“The sales team lies about functionality and then spends months telling you that you need to upgrade to get what you paid for.”Muse Glimmer 30B · Negative question · warning
“some users report Brandfolder as hard to use, prone to accidental bulk tagging errors, or overly cumbersome for teams”Grok 4.20 · Negative question · warning
“you do not need to commit to enterprise platforms like Bynder or Brandfolder (which often cost thousands per year)”Qwen 3.7 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Brandfolder, over the 125 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 114 | 20 | Compare → | |
| 82 | 16 | Compare → | |
| 70 | 11 | View → | |
| 66 | 6 | View → | |
| 62 | 5 | View → | |
| 47 | 0 | View → | |
| 46 | 1 | View → | |
| 30 | 4 | Compare → | |
| 27 | 0 | View → | |
| 25 | 9 | Compare → |
What the models named instead of Brandfolder →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Brandfolder's own site, not checked by Gane.
- For
- marketers and creatives
- Customers named
- P.F. Chang's, Russell Stover, FINIS, Zeal Optics
- Headquarters
- Denver, United States
- Founded
- 2012
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 111 of the 125 answers that named Brandfolder and are not a share of its labels.
Domains cited
342 of the 378 domain citations in answers naming Brandfolder came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 3 | 1 | 0 | 4 |
| Grok 4.20 | 0 | 5 | 1 | 2 | 8 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 4 | 1 | 0 | 5 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 1 | 4 |
| Kimi K2 | 1 | 4 | 1 | 0 | 6 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 1 | 1 | 1 | 1 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 384 | undated | |||
| Blog | 217 | undated | |||
| Conference or event | 13 | undated | |||
| Comparison | 9 | undated | |||
| Report or ebook | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Podcast or video | 2 | undated |
How it is countedHide how it is counted
Every page brandfolder.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.