Shopify vs Wix
One of fourteen models named Shopify first on the direct prompt; zero named Wix. Shopify was named by fourteen of the fourteen models and Wix by twelve and Shopify carries 73 labels and Wix 24, so the shares are not directly comparable.
Ottawa, Canada, founded 2006. Named in seven categories this edition.
By Wix.com, Tel Aviv, United States, founded 2006. Named in six categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce platforms page.
By framing
ShopifyFirst choices, of fourteen modelsWix
Across every category in the November 2026 Edition, Shopify and Wix were named in the same answer eighty-seven times, of the 356 answers naming Shopify and the 220 naming Wix. In those answers Wix took the first choice three times and Shopify thirty-five.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Shopify Wix first choice named as an alternative argued againstblank: not namedEach cell is one answer, Shopify on the left and Wix on the right.The direct prompt
Shopify first, Wix not the choice
1 of 14 modelsWix was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
11 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
What the models said about Shopify
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“it has some limitations, such as higher long-term costs and limited deep customization... if you sell regulated products, Shopify may not be the best choice” Llama 4 Maverick · negative prompt · soft negative
“Additional costs, high plan fees and customization difficulties that require hiring professional help are all fairly common complaints.” Muse Glimmer 30B · negative prompt · soft negative
“If you want the easiest onboarding and don't need heavy customisation: *Shopify Plus* or *BigCommerce B2B Edition* are solid starting points.” MiniMax M2.5 · paraphrase prompt · first choice
“Shopify ranks highest overall for most small and mid-sized ecommerce businesses due to speed, ecosystem strength, and marketing capabilities” Claude Haiku 4.5 · comparative prompt · first choice
“otherwise Shopify Starter at $5/mo is the cheapest fully-hosted, reliable option to start selling without added transaction fees” Muse Glimmer 30B · budget prompt · first choice
What the models said about Wix
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“If you want the absolute lowest cost, start with 10Web or Wix.” Mistral Small · budget prompt · first choice
“Wix Studio works well for design-driven brands that prioritize visual experience over operational complexity” Claude Haiku 4.5 · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.