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Index › GTM › Products › ActiveCampaign › Alternatives · November 2026 Edition
Five categories · what the models named instead

Alternatives to ActiveCampaign, as AI models named them

In the November 2026 Edition, 978 of the 1,260 answers collected in the five categories where ActiveCampaign holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Adobe Marketo Engage70
HubSpot Marketing Hub55
Qualified50
Brevo42
Salesforce Marketing Cloud35
Tidio35
First choices in the 978 answers that did not name ActiveCampaign, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Email marketing and Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Email marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ActiveCampaign is not its first choice or an alternative in it.
Small businessActiveCampaign is #1 of 13 here at 37% of first choices, 57 labels.

Forty-two of the eighty-four answers did not name ActiveCampaign; it was the first choice in twenty. The first choices in those forty-two answers, eight products in all:

MailerLite13 of 42Head to head →
Brevo10 of 42Head to head →
Zoho Campaigns5 of 42Head to head →
Constant Contact2 of 42
Mailchimp2 of 42
EmailOctopus1 of 42
HubSpot Marketing Hub1 of 42Head to head →
Sendinblue1 of 42
The full small business standing →
Mid-marketActiveCampaign is #2 of 15 here at 26% of first choices, 53 labels.

Forty-nine of the eighty-four answers did not name ActiveCampaign; it was the first choice in fourteen. The first choices in those forty-nine answers, seven products in all:

Brevo6 of 49Head to head →
Zoho Campaigns6 of 49Head to head →
MailerLite5 of 49Head to head →
HubSpot Marketing Hub4 of 49Head to head →
Beehiiv2 of 49
Mailchimp1 of 49
Sender1 of 49Head to head →
The full mid-market standing →
EnterpriseActiveCampaign is #4 of 14 here at 4% of first choices, 36 labels.

Sixty-three of the eighty-four answers did not name ActiveCampaign; it was the first choice in two. The first choices in those sixty-three answers, ten products in all, the eight most named:

HubSpot Marketing Hub14 of 63Head to head →
Salesforce Marketing Cloud14 of 63
Adobe Marketo Engage12 of 63
Braze2 of 63
Adestra1 of 63
Brevo1 of 63Head to head →
Campaign Monitor1 of 63
Mailjet1 of 63
2 more in the record.The full enterprise standing →

Marketing automation and campaign management

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ActiveCampaign is not its first choice or an alternative in it.
Small businessActiveCampaign is #2 of 10 here at 35% of first choices, 73 labels.

Nineteen of the eighty-four answers did not name ActiveCampaign; it was the first choice in thirty. The first choices in those nineteen answers, three products in all:

Brevo3 of 19Head to head →
HubSpot Marketing Hub1 of 19Head to head →
MailerLite1 of 19
The full small business standing →
Mid-marketActiveCampaign is #4 of 12 here at 2% of first choices, 59 labels.

Thirty-eight of the eighty-four answers did not name ActiveCampaign; it was the first choice in three. The first choices in those thirty-eight answers, three products in all:

HubSpot Marketing Hub12 of 38Head to head →
Brevo2 of 38Head to head →
MailerLite1 of 38
The full mid-market standing →
EnterpriseActiveCampaign is #9 of 10 here at 0% of first choices, 16 labels.

Eighty-three of the eighty-four answers did not name ActiveCampaign; it was the first choice in zero. The first choices in those eighty-three answers, eight products in all:

Adobe Marketo Engage44 of 83
Salesforce Marketing Cloud10 of 83
HubSpot Marketing Hub5 of 83Head to head →
Salesforce Marketing Cloud Account Engagement3 of 83
Oracle Eloqua2 of 83
Adobe Experience Manager1 of 83
Bitrix241 of 83
Braze1 of 83
The full enterprise standing →

Ecommerce marketing

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ActiveCampaign is not its first choice or an alternative in it.
Small businessActiveCampaign is #5 of 11 here at 10% of first choices, 29 labels.

Sixty-three of the eighty-four answers did not name ActiveCampaign; it was the first choice in five. The first choices in those sixty-three answers, eleven products in all, the eight most named:

Shopify13 of 63
Omnisend8 of 63
Klaviyo6 of 63
HubSpot Marketing Hub4 of 63
Wix3 of 63
Shopify Email2 of 63
WooCommerce2 of 63
BigCommerce1 of 63
3 more in the record.The full small business standing →
Mid-marketActiveCampaign is #10 of 10 here at 0% of first choices, 23 labels.

Sixty-seven of the eighty-four answers did not name ActiveCampaign; it was the first choice in zero. The first choices in those sixty-seven answers, twelve products in all, the eight most named:

HubSpot Marketing Hub9 of 67
Klaviyo9 of 67
BigCommerce B2B Edition6 of 67
Omnisend5 of 67
Brevo3 of 67
Shopify3 of 67
Mailchimp2 of 67
WooCommerce2 of 67
4 more in the record.The full mid-market standing →
EnterpriseActiveCampaign holds 8 labels here, under the 10-label cutoff, so it is unranked.

Eighty-two of the eighty-four answers did not name ActiveCampaign; it was the first choice in zero. The first choices in those eighty-two answers, nineteen products in all, the eight most named:

Adobe Marketo Engage14 of 82
Salesforce Marketing Cloud11 of 82
Shopify8 of 82
Salesforce Commerce Cloud6 of 82
Klaviyo5 of 82
Adobe Commerce3 of 82
HubSpot Marketing Hub3 of 82
Salesforce B2B Commerce3 of 82
11 more in the record.The full enterprise standing →

SMS and WhatsApp marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ActiveCampaign is not its first choice or an alternative in it.
Small businessActiveCampaign is #7 of 17 here at 5% of first choices, 10 labels.

Seventy-six of the eighty-four answers did not name ActiveCampaign; it was the first choice in five. The first choices in those seventy-six answers, twenty-four products in all, the eight most named:

EZ Texting15 of 76
SimpleTexting14 of 76
Brevo11 of 76
Klaviyo SMS5 of 76
Twilio Programmable Messaging4 of 76
Salesmsg3 of 76
Textedly3 of 76
WATI3 of 76
16 more in the record.The full small business standing →
Mid-marketActiveCampaign is #18 of 20 here at 0% of first choices, 12 labels.

Seventy-eight of the eighty-four answers did not name ActiveCampaign; it was the first choice in zero. The first choices in those seventy-eight answers, thirty-one products in all, the eight most named:

Twilio Programmable Messaging8 of 78
Klaviyo SMS7 of 78
Brevo6 of 78
Customer.io5 of 78
SimpleTexting4 of 78
Omnisend3 of 78
Respond.io3 of 78
Salesmsg3 of 78
23 more in the record.The full mid-market standing →
EnterpriseActiveCampaign holds 6 labels here, under the 10-label cutoff, so it is unranked.

Eighty-two of the eighty-four answers did not name ActiveCampaign; it was the first choice in one. The first choices in those eighty-two answers, twenty-two products in all, the eight most named:

Twilio Programmable Messaging16 of 82
Braze14 of 82
Infobip10 of 82
TrueDialog6 of 82
Attentive4 of 82
Sinch3 of 82
Vibes3 of 82
Gupshup2 of 82
14 more in the record.The full enterprise standing →

Conversational marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ActiveCampaign is not its first choice or an alternative in it.
Small businessActiveCampaign is #11 of 14 here at 0% of first choices, 13 labels.

Seventy-seven of the eighty-four answers did not name ActiveCampaign; it was the first choice in zero. The first choices in those seventy-seven answers, twenty-two products in all, the eight most named:

Tidio22 of 77
HubSpot Conversations12 of 77
Intercom5 of 77
HubSpot Chat3 of 77
Smartsupp3 of 77
HubSpot Chatbot Builder2 of 77
HubSpot Marketing Hub2 of 77
ManyChat2 of 77
14 more in the record.The full small business standing →
Mid-marketActiveCampaign is #8 of 8 here at 0% of first choices, 10 labels.

Seventy-eight of the eighty-four answers did not name ActiveCampaign; it was the first choice in zero. The first choices in those seventy-eight answers, fourteen products in all, the eight most named:

Qualified17 of 78
Tidio13 of 78
Drift11 of 78
Intercom9 of 78
HubSpot Conversations5 of 78
Customers.ai2 of 78
Freshchat2 of 78
Warmly2 of 78
6 more in the record.The full mid-market standing →
EnterpriseActiveCampaign holds 4 labels here, under the 10-label cutoff, so it is unranked.

Eighty-one of the eighty-four answers did not name ActiveCampaign; it was the first choice in zero. The first choices in those eighty-one answers, twenty products in all, the eight most named:

Qualified33 of 81
Drift11 of 81
Conversica3 of 81
1mind Superhumans2 of 81
Knock2 of 81
1mind1 of 81
ChatBot.com1 of 81
Conferbot1 of 81
12 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled ActiveCampaign neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named ActiveCampaign only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from ActiveCampaign's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of ActiveCampaign was named by a model, not endorsed by anyone.

ActiveCampaign's pageAll products