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Index › GTM › Products › Klaviyo › Alternatives · November 2026 Edition
Four categories · what the models named instead

Alternatives to Klaviyo, as AI models named them

In the November 2026 Edition, 811 of the 1,008 answers collected in the four categories where Klaviyo holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
HubSpot Marketing Hub132
Adobe Marketo Engage69
ActiveCampaign59
Braze52
OneSignal52
Brevo45
First choices in the 811 answers that did not name Klaviyo, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Email marketing and Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Ecommerce marketing

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #3 of 11 here at 12% of first choices, 54 labels.

Forty-nine of the eighty-four answers did not name Klaviyo; it was the first choice in ten. The first choices in those forty-nine answers, eleven products in all, the eight most named:

Shopify7 of 49
HubSpot Marketing Hub6 of 49Head to head →
Omnisend4 of 49Head to head →
ActiveCampaign2 of 49
Wix2 of 49
WooCommerce2 of 49Head to head →
BigCommerce1 of 49Head to head →
HubSpot CRM1 of 49
3 more in the record.The full small business standing →
Mid-marketKlaviyo is #4 of 10 here at 7% of first choices, 49 labels.

Fifty-five of the eighty-four answers did not name Klaviyo; it was the first choice in sixteen. The first choices in those fifty-five answers, ten products in all, the eight most named:

HubSpot Marketing Hub12 of 55Head to head →
BigCommerce B2B Edition6 of 55Head to head →
Omnisend3 of 55Head to head →
BigCommerce2 of 55Head to head →
Shopify2 of 55
WooCommerce2 of 55Head to head →
Brevo1 of 55Head to head →
Mailchimp1 of 55Head to head →
2 more in the record.The full mid-market standing →
EnterpriseKlaviyo is #13 of 15 here at 0% of first choices, 37 labels.

Seventy-three of the eighty-four answers did not name Klaviyo; it was the first choice in five. The first choices in those seventy-three answers, seventeen products in all, the eight most named:

Adobe Marketo Engage11 of 73
Salesforce Marketing Cloud10 of 73
Shopify8 of 73
Salesforce Commerce Cloud5 of 73
HubSpot Marketing Hub3 of 73Head to head →
Salesforce B2B Commerce3 of 73
Adobe Commerce2 of 73
Adobe Experience Cloud2 of 73
9 more in the record.The full enterprise standing →

Mobile marketing and push

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #8 of 18 here at 2% of first choices, 37 labels.

Sixty-three of the eighty-four answers did not name Klaviyo; it was the first choice in one. The first choices in those sixty-three answers, fifteen products in all, the eight most named:

OneSignal25 of 63
SimpleTexting7 of 63
Brevo5 of 63
Omnisend4 of 63
Twilio Programmable Messaging3 of 63
ActiveCampaign2 of 63
SlickText2 of 63
TextMagic2 of 63
7 more in the record.The full small business standing →
Mid-marketKlaviyo is #11 of 18 here at 0% of first choices, 37 labels.

Sixty-four of the eighty-four answers did not name Klaviyo; it was the first choice in two. The first choices in those sixty-four answers, thirteen products in all, the eight most named:

OneSignal20 of 64
Customer.io10 of 64
Braze8 of 64
Brevo2 of 64
Firebase Cloud Messaging2 of 64
Airship1 of 64
EZ Texting1 of 64
Omnisend1 of 64
5 more in the record.The full mid-market standing →
EnterpriseKlaviyo is #13 of 13 here at 0% of first choices, 10 labels.

Eighty of the eighty-four answers did not name Klaviyo; it was the first choice in zero. The first choices in those eighty answers, twelve products in all, the eight most named:

Braze41 of 80
Airship9 of 80
OneSignal7 of 80
Twilio Programmable Messaging4 of 80
AlertMedia2 of 80
Iterable2 of 80
Staffbase2 of 80
Attentive1 of 80
4 more in the record.The full enterprise standing →

Email marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #12 of 13 here at 0% of first choices, 28 labels.

Sixty-eight of the eighty-four answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-eight answers, nine products in all, the eight most named:

ActiveCampaign18 of 68
MailerLite12 of 68
HubSpot Marketing Hub9 of 68
Brevo8 of 68
Mailchimp5 of 68
Zoho Campaigns4 of 68
Constant Contact3 of 68
EmailOctopus1 of 68
1 more in the record.The full small business standing →
Mid-marketKlaviyo is #8 of 15 here at 0% of first choices, 32 labels.

Seventy-four of the eighty-four answers did not name Klaviyo; it was the first choice in one. The first choices in those seventy-four answers, seven products in all:

HubSpot Marketing Hub22 of 74
ActiveCampaign14 of 74
Brevo6 of 74
Zoho Campaigns6 of 74
MailerLite5 of 74
Beehiiv1 of 74
Sender1 of 74
The full mid-market standing →
EnterpriseKlaviyo is #12 of 14 here at 0% of first choices, 22 labels.

Seventy-seven of the eighty-four answers did not name Klaviyo; it was the first choice in zero. The first choices in those seventy-seven answers, twelve products in all, the eight most named:

HubSpot Marketing Hub26 of 77
Salesforce Marketing Cloud16 of 77
Adobe Marketo Engage14 of 77
ActiveCampaign2 of 77
Braze2 of 77
Brevo2 of 77
Adestra1 of 77
Campaign Monitor1 of 77
4 more in the record.The full enterprise standing →

Marketing automation and campaign management

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Klaviyo is not its first choice or an alternative in it.
Small businessKlaviyo is #6 of 10 here at 0% of first choices, 32 labels.

Sixty-one of the eighty-four answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-one answers, five products in all:

ActiveCampaign20 of 61
HubSpot Marketing Hub18 of 61
Brevo11 of 61
Mailchimp1 of 61
MailerLite1 of 61
The full small business standing →
Mid-marketKlaviyo is #6 of 12 here at 0% of first choices, 29 labels.

Sixty-five of the eighty-four answers did not name Klaviyo; it was the first choice in zero. The first choices in those sixty-five answers, seven products in all:

HubSpot Marketing Hub30 of 65
Brevo10 of 65
Mailchimp2 of 65
MailerLite2 of 65
ActiveCampaign1 of 65
GoHighLevel1 of 65
Keap1 of 65
The full mid-market standing →
EnterpriseKlaviyo is #8 of 10 here at 0% of first choices, 13 labels.

Eighty-two of the eighty-four answers did not name Klaviyo; it was the first choice in zero. The first choices in those eighty-two answers, eight products in all:

Adobe Marketo Engage44 of 82
Salesforce Marketing Cloud10 of 82
HubSpot Marketing Hub6 of 82
Salesforce Marketing Cloud Account Engagement3 of 82
Oracle Eloqua2 of 82
Adobe Experience Manager1 of 82
Bitrix241 of 82
Braze1 of 82
The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Klaviyo neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Klaviyo only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Klaviyo's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Klaviyo was named by a model, not endorsed by anyone.

Klaviyo's pageAll products