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Index › GTM › Products › Braze › Alternatives · November 2026 Edition
Six categories · what the models named instead

Alternatives to Braze, as AI models named them

In the November 2026 Edition, 1,220 of the 1,512 answers collected in the six categories where Braze holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
OneSignal100
HubSpot Marketing Hub74
Brevo53
Intercom47
ActiveCampaign40
Adobe Marketo Engage37
First choices in the 1,220 answers that did not name Braze, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Mobile marketing and push

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze is #11 of 18 here at 2% of first choices, 36 labels.

Eighty of the eighty-four answers did not name Braze; it was the first choice in one. The first choices in those eighty answers, nineteen products in all, the eight most named:

OneSignal36 of 80Head to head →
SimpleTexting10 of 80Head to head →
Brevo5 of 80Head to head →
Omnisend4 of 80Head to head →
SlickText3 of 80
TextMagic3 of 80
Twilio Programmable Messaging3 of 80Head to head →
ActiveCampaign2 of 80
11 more in the record.The full small business standing →
Mid-marketBraze is #3 of 18 here at 15% of first choices, 49 labels.

Fifty-seven of the eighty-four answers did not name Braze; it was the first choice in twelve. The first choices in those fifty-seven answers, thirteen products in all, the eight most named:

OneSignal19 of 57Head to head →
Customer.io7 of 57Head to head →
Omnisend3 of 57Head to head →
Brevo2 of 57Head to head →
Firebase Cloud Messaging2 of 57Head to head →
Attentive1 of 57
EZ Texting1 of 57
Klaviyo1 of 57
5 more in the record.The full mid-market standing →
EnterpriseBraze is #1 of 13 here at 55% of first choices, 71 labels.

Twenty-eight of the eighty-four answers did not name Braze; it was the first choice in forty-four. The first choices in those twenty-eight answers, five products in all:

OneSignal4 of 28Head to head →
Staffbase2 of 28
Twilio Programmable Messaging2 of 28Head to head →
Attentive1 of 28
Pushwoosh1 of 28
The full enterprise standing →

Mobile apps

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze is #7 of 16 here at 4% of first choices, 33 labels.

Seventy-eight of the eighty-four answers did not name Braze; it was the first choice in two. The first choices in those seventy-eight answers, thirty-one products in all, the eight most named:

OneSignal20 of 78Head to head →
Apple Search Ads10 of 78Head to head →
Google App Campaigns9 of 78
AppsFlyer4 of 78Head to head →
Meta Advantage+ App Campaigns4 of 78Head to head →
Adjust3 of 78
AppTweak3 of 78
Branch3 of 78
23 more in the record.The full small business standing →
Mid-marketBraze is #2 of 19 here at 12% of first choices, 46 labels.

Fifty-nine of the eighty-four answers did not name Braze; it was the first choice in six. The first choices in those fifty-nine answers, twenty products in all, the eight most named:

Apple Search Ads6 of 59Head to head →
Meta Advantage+ App Campaigns6 of 59Head to head →
Customer.io4 of 59Head to head →
AppsFlyer2 of 59Head to head →
Firebase2 of 59
Google Ads2 of 59
Google App Campaigns2 of 59
Mixpanel2 of 59
12 more in the record.The full mid-market standing →
EnterpriseBraze is #1 of 13 here at 60% of first choices, 62 labels.

Forty of the eighty-four answers did not name Braze; it was the first choice in thirty-eight. The first choices in those forty answers, seven products in all:

AppsFlyer3 of 40Head to head →
CleverTap2 of 40Head to head →
Kochava2 of 40
Adjust1 of 40
HighLevel1 of 40
MoEngage1 of 40Head to head →
Singular1 of 40
The full enterprise standing →

Retail, proximity and IoT marketing

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze is #10 of 10 here at 0% of first choices, 16 labels.

Eighty of the eighty-four answers did not name Braze; it was the first choice in zero. The first choices in those eighty answers, thirty-five products in all, the eight most named:

Radar19 of 80Head to head →
Foursquare Proximity5 of 80Head to head →
Beambox4 of 80
Uniqode4 of 80Head to head →
CleverTap2 of 80Head to head →
Google Ads2 of 80
Google Business Profile2 of 80
GroundTruth2 of 80Head to head →
27 more in the record.The full small business standing →
Mid-marketBraze is #5 of 10 here at 4% of first choices, 21 labels.

Seventy-one of the eighty-four answers did not name Braze; it was the first choice in two. The first choices in those seventy-one answers, thirty-six products in all, the eight most named:

Foursquare Proximity8 of 71Head to head →
Radar4 of 71Head to head →
Uniqode4 of 71Head to head →
Blip2 of 71
Bluedot2 of 71
Estimote2 of 71Head to head →
Google2 of 71
Google Ads2 of 71
28 more in the record.The full mid-market standing →
EnterpriseBraze is #4 of 10 here at 2% of first choices, 22 labels.

Sixty-nine of the eighty-four answers did not name Braze; it was the first choice in two. The first choices in those sixty-nine answers, twenty-five products in all, the eight most named:

Foursquare Proximity10 of 69Head to head →
Radar10 of 69Head to head →
CleverTap2 of 69Head to head →
Google2 of 69
Yext2 of 69
Adobe Marketo Engage1 of 69
Appspace1 of 69
Bluedot1 of 69
17 more in the record.The full enterprise standing →

SMS and WhatsApp marketing platforms

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze holds 1 label here, under the 10-label cutoff, so it is unranked.

Eighty-four of the eighty-four answers did not name Braze; it was the first choice in zero. The first choices in those eighty-four answers, twenty-six products in all, the eight most named:

EZ Texting15 of 84
SimpleTexting15 of 84
Brevo13 of 84
ActiveCampaign5 of 84
Klaviyo SMS5 of 84
WATI5 of 84
Twilio Programmable Messaging4 of 84
Salesmsg3 of 84
18 more in the record.The full small business standing →
Mid-marketBraze is #17 of 20 here at 0% of first choices, 23 labels.

Seventy-five of the eighty-four answers did not name Braze; it was the first choice in zero. The first choices in those seventy-five answers, thirty-one products in all, the eight most named:

Customer.io10 of 75
Brevo7 of 75
Klaviyo SMS5 of 75
Twilio Programmable Messaging5 of 75
Respond.io4 of 75
SimpleTexting4 of 75
Omnisend3 of 75
Salesmsg3 of 75
23 more in the record.The full mid-market standing →
EnterpriseBraze is #1 of 14 here at 19% of first choices, 41 labels.

Fifty-four of the eighty-four answers did not name Braze; it was the first choice in fifteen. The first choices in those fifty-four answers, nineteen products in all, the eight most named:

Twilio Programmable Messaging12 of 54
Infobip7 of 54
TrueDialog6 of 54
Sinch2 of 54
Telnyx2 of 54
ActiveCampaign1 of 54
Gupshup1 of 54
Meta WhatsApp Business Platform1 of 54
11 more in the record.The full enterprise standing →

In-app messaging and customer communications

Customer. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze is #15 of 16 here at 0% of first choices, 15 labels.

Eighty-two of the eighty-four answers did not name Braze; it was the first choice in zero. The first choices in those eighty-two answers, twenty-seven products in all, the eight most named:

Intercom23 of 82
OneSignal12 of 82
Crisp8 of 82
Stream Chat4 of 82
CometChat3 of 82
Slack3 of 82
Tidio3 of 82
Customer.io2 of 82
19 more in the record.The full small business standing →
Mid-marketBraze is #9 of 12 here at 0% of first choices, 18 labels.

Seventy-five of the eighty-four answers did not name Braze; it was the first choice in five. The first choices in those seventy-five answers, twenty products in all, the eight most named:

Intercom20 of 75
OneSignal9 of 75
Signal7 of 75
Userpilot6 of 75
Tencent RTC Chat3 of 75
Appcues2 of 75
Crisp2 of 75
Pendo2 of 75
12 more in the record.The full mid-market standing →
EnterpriseBraze is #4 of 15 here at 7% of first choices, 32 labels.

Fifty-eight of the eighty-four answers did not name Braze; it was the first choice in thirteen. The first choices in those fifty-eight answers, twenty-two products in all, the eight most named:

CometChat7 of 58
Pendo5 of 58
Intercom4 of 58
Knock4 of 58
Sendbird4 of 58
Microsoft Teams3 of 58
Slack3 of 58
Stream Chat2 of 58
14 more in the record.The full enterprise standing →

Marketing automation and campaign management

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Braze is not its first choice or an alternative in it.
Small businessBraze holds 1 label here, under the 10-label cutoff, so it is unranked.

Eighty-four of the eighty-four answers did not name Braze; it was the first choice in zero. The first choices in those eighty-four answers, six products in all:

ActiveCampaign30 of 84
HubSpot Marketing Hub29 of 84
Brevo15 of 84
Mailchimp2 of 84
Constant Contact1 of 84
MailerLite1 of 84
The full small business standing →
Mid-marketBraze is #10 of 12 here at 0% of first choices, 12 labels.

Eighty of the eighty-four answers did not name Braze; it was the first choice in zero. The first choices in those eighty answers, eight products in all:

HubSpot Marketing Hub41 of 80
Brevo11 of 80
ActiveCampaign2 of 80
Mailchimp2 of 80
MailerLite2 of 80
GoHighLevel1 of 80
HubSpot Sales Hub1 of 80
Keap1 of 80
The full mid-market standing →
EnterpriseBraze is #6 of 10 here at 0% of first choices, 29 labels.

Sixty-six of the eighty-four answers did not name Braze; it was the first choice in one. The first choices in those sixty-six answers, seven products in all:

Adobe Marketo Engage36 of 66
Salesforce Marketing Cloud5 of 66
HubSpot Marketing Hub4 of 66
Salesforce Marketing Cloud Account Engagement3 of 66
Adobe Experience Manager1 of 66
Bitrix241 of 66
Oracle Eloqua1 of 66
The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Braze neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Braze only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Braze's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Braze was named by a model, not endorsed by anyone.

Braze's pageAll products