Appcues is an AI-powered customer engagement platform for teams that want to guide users inside their product, with use cases in in-app onboarding and feature adoption · appcues.com ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
UserGuiding is first at 34%.
Userpilot is first at 39%. 0 of 14 models made it the first choice when asked directly.
Whatfix is first at 40%.
“Top Pick: Appcues ... Go with Appcues if your primary need is driving product adoption and feature announcements inside your app.”Kimi K2 · Paraphrase question · first choice
“Pendo and Appcues tend to strike the best balance between features, ease of use, and cost-effectiveness”Claude Haiku 4.5 · Paraphrase question · first choice
“Appcues is the strongest choice for most mid-market companies.”Claude Haiku 4.5 · Paraphrase question · first choice
“the best in-app messaging platform is usually Appcues”GPT-5.4 mini · Direct question · first choice
“Appcues if your user count may grow quickly or budget is tight | G2 reviews include concerns about costs scaling with monthly active users.”GPT-6 Luna · Negative question · warning
“Appcues, Chameleon | Best suited for customer-facing web applications rather than internal enterprise software adoption.”Gemini 3.5 Flash · Scale-constrained question · warning
“criticized in Reddit/UX discussions for overemphasizing metrics/tracking ... pricing may not suit very small teams”Grok 4.20 · Negative question · warning
“Pricing starts around $3,600/year + setup fees; requires talking to sales for most plans.”Kimi K2 · Direct question · warning
The products named in the same answers as Appcues, over the 231 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 167 | 31 | Compare → | |
| 166 | 13 | Compare → | |
| 107 | 17 | View → | |
| 98 | 18 | Compare → | |
| 65 | 15 | Compare → | |
| 64 | 25 | Compare → | |
| 64 | 4 | Compare → | |
| 42 | 7 | Compare → | |
| 39 | 5 | View → | |
| 36 | 7 | Compare → |
What the models named instead of Appcues →
A side-by-side page exists where both products are among a category's top eight.
Stated on Appcues's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 198 of the 231 answers that named Appcues and are not a share of its labels.
465 of the 519 domain citations in answers naming Appcues came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 3 | 0 | 6 |
| GPT-5.4 mini | 1 | 4 | 2 | 1 | 8 |
| Gemini 3.5 Flash | 0 | 5 | 5 | 1 | 11 |
| Perplexity Sonar | 0 | 4 | 4 | 0 | 8 |
| Grok 4.20 | 0 | 10 | 0 | 1 | 11 |
| Mistral Small | 0 | 1 | 4 | 2 | 7 |
| DeepSeek V4 Flash | 0 | 7 | 1 | 0 | 8 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 1 | 3 | 1 | 1 | 6 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 4 | 2 | 0 | 6 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 5 | 5 | 1 | 11 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 626 | undated | |||
| Case study | 34 | undated | |||
| Template or tool | 32 | undated | |||
| Comparison | 30 | undated | |||
| Glossary or explainer | 11 | undated | |||
| Webinar or virtual event | 4 | undated | |||
| Report or ebook | 4 | undated | |||
| Conference or event | 2 | undated | |||
| Podcast or video | 1 | undated |
Every page appcues.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.