4 categories · RankedWalkMe
WalkMe is a Digital Adoption Platform for enterprises, used for digital adoption and employee onboarding across business applications · walkme.com ↗
Strongest at enterprise. Ranked 55 of 55 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
UserGuiding is first at 34%.
Userpilot is first at 39%. 1 of 14 models made it the first choice when asked directly.
Whatfix is first at 40%.
Why models recommend it
“The most mature and feature-rich platform; pioneered the DAP category; strongest for complex enterprise deployments across many applications”DeepSeek V4 Flash · Comparative question · first choice
“WalkMe stands as the market leader for employee-facing digital adoption, particularly for large enterprises with complex IT ecosystems.”MiniMax M2.5 · Comparative question · first choice
“WalkMe (Market Leader) ... If you are in Government or Defense, WalkMe is likely your only viable option due to FedRAMP certification.”Qwen 3.7 Flash · Comparative question · first choice
“WalkMe is the enterprise market pioneer (acquired by SAP). It excels at cross-application workflows and automation”Gemini 3.5 Flash · Comparative question · first choice
What gives them pause
“Avoid enterprise-heavy tools like WalkMe or Pendo unless you qualify for discounts; they're powerful but not budget-optimized.”Grok 4.20 · Budget-constrained question · warning
“Tools like Pendo, Gainsight PX, WalkMe, and Whatfix are designed for massive organizations”GLM 4.7 FlashX · Paraphrase question · warning
“Avoid enterprise-focused platforms like WalkMe and Whatfix if you're on a limited budget”Kimi K2 · Budget-constrained question · warning
“Overkill and overpriced for mid-sized companies (starts ~$14,400/year)”Kimi K2 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as WalkMe, over the 210 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 178 | 21 | View → | |
| 178 | 10 | View → | |
| 107 | 5 | View → | |
| 103 | 19 | View → | |
| 62 | 21 | View → | |
| 46 | 3 | View → | |
| 44 | 5 | View → | |
| 40 | 7 | View → | |
| 37 | 6 | View → | |
| 34 | 7 | View → |
What the models named instead of WalkMe →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on WalkMe's own site, not checked by Gane.
- For
- enterprise
- Price stated
- Request a quote
- Certifications
- ISO 27001, ISO 27017, ISO 27018, ISO 27032, ISO 27799, ISO 27701, ISO 27036-2, ISO 20243
- Hosting
- US, EU
- Customers named
- Deloitte Services LP, Overstock, Okta, Bank of Montreal (BMO), Adobe, Roche, HP, Walgreens
- Headquarters
- San Francisco, Israel
- Founded
- 2012
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 185 of the 210 answers that named WalkMe and are not a share of its labels.
Domains cited
504 of the 589 domain citations in answers naming WalkMe came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 2 | 2 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 4 | 6 |
| Perplexity Sonar | 1 | 0 | 0 | 3 | 4 |
| Grok 4.20 | 1 | 1 | 1 | 5 | 8 |
| Mistral Small | 1 | 0 | 3 | 1 | 5 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 3 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 2 | 5 | 8 |
| Kimi K2 | 1 | 0 | 1 | 4 | 6 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 3 | 5 |
| MiniMax M2.5 | 1 | 1 | 1 | 1 | 4 |
| GPT-6 Luna | 1 | 0 | 0 | 1 | 2 |
| Muse Glimmer 30B | 1 | 1 | 1 | 2 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,728 | 0 | 2026-04-01 | ||
| Conference or event | 352 | 2 | 2026-08-06 | ||
| Glossary or explainer | 303 | 0 | 2025-05-09 | ||
| Case study | 80 | 6 | 2026-09-24 | ||
| Webinar or virtual event | 42 | 2 | 2026-08-26 | ||
| Comparison | 42 | 0 | 2026-01-22 | ||
| Report or ebook | 19 | 0 | 2026-03-08 | ||
| Podcast or video | 14 | 0 | 2021-08-16 | ||
| Template or tool | 12 | 0 | 2026-01-07 |
Most recent
- 2026-09-24Epam case study
- 2026-09-23Pepsico 2 case study
- 2026-08-26On demand ai webinar or virtual event
- 2026-08-17Coupang case study
- 2026-08-06Walkme analytics user conference conference or event
- 2026-07-31Kpmg uk case study
How it is countedHide how it is counted
Every page walkme.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.