4 categories · RankedWhatfix
Whatfix is a digital adoption platform that provides in-app guidance and product simulations to help users learn and adopt software · whatfix.com ↗
Strongest at enterprise, contested with WalkMe. Ranked 54 of 55 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
UserGuiding is first at 34%.
Userpilot is first at 39%. 5 of 14 models made it the first choice when asked directly.
Ranked first, contested: WalkMe has 32%.
Why models recommend it
“1. Whatfix - An AI-native Digital Adoption Platform that unifies pre-production simulation training, in-workflow guidance and support”Claude Haiku 4.5 · Direct question · first choice
“Whatfix and WalkMe are top choices due to their flexibility, strong feature sets, and proven track records.”Mistral Small · Direct question · first choice
“Whatfix stands out as the best overall digital adoption platform (DAP) for a mid-market B2B company”Grok 4.20 · Direct question · first choice
“Whatfix is the second-largest global DAP vendor and the fastest-growing among the market leaders”Muse Glimmer 30B · Comparative question · first choice
What gives them pause
“Avoid enterprise-focused platforms like WalkMe and Whatfix if you're on a limited budget”Kimi K2 · Budget-constrained question · warning
“Avoid enterprise-heavy tools like WalkMe or Pendo unless you qualify for discounts”Grok 4.20 · Budget-constrained question · warning
“Avoid WalkMe and Whatfix unless you have an enterprise budget”Perplexity Sonar · Budget-constrained question · warning
“Similar to WalkMe — enterprise-grade complexity and pricing”Kimi K2 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Whatfix, over the 201 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 178 | 20 | View → | |
| 172 | 9 | Compare → | |
| 100 | 19 | Compare → | |
| 98 | 4 | Compare → | |
| 61 | 20 | Compare → | |
| 46 | 3 | View → | |
| 46 | 2 | View → | |
| 42 | 9 | Compare → | |
| 38 | 7 | Compare → | |
| 31 | 4 | View → |
What the models named instead of Whatfix →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Whatfix's own site, not checked by Gane.
- For
- enterprise teams
- Price stated
- Pricing for each product and plan is composed of a flat fee, plus user license fees.
- Free plan or trial
- free trial
- Integrations
- 2
- Certifications
- ISO 27001, ISO 27701, ISO 27017, ISO 27018, CSA STAR, SOC 2, GDPR, UK GDPR
- Hosting
- United States, Switzerland, United States of America, Germany
- Customers named
- Windward Risk Managers, Acorn Recruitment, Experian, Marriott International, Old Mutual, bioMérieux, Acorn, REG
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 178 of the 201 answers that named Whatfix and are not a share of its labels.
Domains cited
525 of the 591 domain citations in answers naming Whatfix came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 2 | 2 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 3 | 0 | 2 | 6 |
| Perplexity Sonar | 1 | 1 | 1 | 3 | 6 |
| Grok 4.20 | 1 | 2 | 0 | 4 | 7 |
| Mistral Small | 1 | 0 | 4 | 1 | 6 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 2 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 2 | 1 | 0 | 0 | 3 |
| Kimi K2 | 1 | 2 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 3 | 6 |
| MiniMax M2.5 | 0 | 4 | 1 | 0 | 5 |
| GPT-6 Luna | 1 | 1 | 1 | 1 | 4 |
| Muse Glimmer 30B | 1 | 1 | 2 | 2 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 217 | 11 | 2026-09-15 | ||
| News or press | 70 | 3 | 2026-09-08 | ||
| Podcast or video | 58 | undated | |||
| Case study | 50 | 4 | 2026-08-25 | ||
| Report or ebook | 31 | 1 | 2026-07-10 | ||
| Comparison | 28 | 0 | 2025-12-09 | ||
| Conference or event | 3 | 0 | 2020-11-10 | ||
| Template or tool | 1 | 0 | 2026-05-01 | ||
| Glossary or explainer | 1 | 0 | 2023-05-31 |
Most recent
- 2026-09-15Workflow optimization blog
- 2026-09-11Workflow optimization software blog
- 2026-09-11Support ticket root cause analysis blog
- 2026-09-08Whatfix names co founder vara kumar as chief executive officer news or press
- 2026-09-04Workflow analysis blog
- 2026-09-01Medal.svg blog
How it is countedHide how it is counted
Every page whatfix.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.