4 categories · RankedGoogle Business Profile
Google Business Profile is a Google product used for local SEO · google.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
BrightLocal is first at 45%.
BrightLocal is first at 46%.
Yext is first at 52%.
Why models recommend it
“Directly claim and verify your Google Business Profile... It's free, and you own 100% of the data permanently.”Gemini 3.5 Flash · Negative question · first choice
“Start with Google Business Profile and direct ownership of key profiles”Perplexity Sonar · Negative question · first choice
“If you want free, start with Google Business Profile.”Mistral Small · Budget-constrained question · first choice
“If you just need Google reviews and can tolerate SMS/email asks manually, start free with Google Business Profile or HiFiveStar.”Muse Glimmer 30B · Budget-constrained question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Google Business Profile, over the 85 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 36 | 11 | View → | |
| 26 | 4 | View → | |
| 22 | 1 | View → | |
| 21 | 6 | View → | |
| 16 | 3 | View → | |
| 16 | 1 | View → | |
| 16 | 0 | View → | |
| 11 | 7 | View → | |
| 11 | 2 | View → | |
| 10 | 1 | View → |
What the models named instead of Google Business Profile →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google Business Profile's own site, not checked by Gane.
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 79 of the 85 answers that named Google Business Profile and are not a share of its labels.
Domains cited
146 of the 161 domain citations in answers naming Google Business Profile came from a third party's page. Fifteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 3 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |