Mobile apps · RankedGoogle App Campaigns
Google App Campaigns is a mobile advertising product from Google that app marketers use to acquire users and drive app installs, including on Android · google.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
OneSignal is first at 25%.
Customer.io is first at 13%.
Braze is first at 60%.
Why models recommend it
“Meta Advantage+ App Campaigns and Google App Campaigns are the best mobile advertising apps for constrained budgets.”Claude Haiku 4.5 · Budget-constrained question · first choice
“Safer channels include Google UAC, Meta Advantage+, TikTok Ads, Apple Search Ads”GLM 4.7 FlashX · Negative question · first choice
“Android or cross-platform app: Use Google App Campaigns, but ensure the budget is large enough for the campaign to learn”Perplexity Sonar · Budget-constrained question · alternative
“Uses machine learning to automatically distribute ads across Google Search, Google Play, YouTube, and the Display Network”Gemini 3.5 Flash · Comparative question · alternative
What gives them pause
“try Google App campaigns, but be cautious with a very small budget”GPT-6 Luna · Budget-constrained question · warning
“Even "safe" platforms like Google and Meta require fraud monitoring.”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Google App Campaigns, over the 31 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 22 | 6 | View → | |
| 20 | 3 | View → | |
| 18 | 2 | View → | |
| 14 | 1 | View → | |
| 13 | 3 | View → | |
| 13 | 2 | View → | |
| 11 | 0 | View → | |
| 9 | 0 | View → | |
| 9 | 0 | View → | |
| 6 | 1 | View → |
What the models named instead of Google App Campaigns →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google App Campaigns's own site, not checked by Gane.
- Customers named
- Teach for Japan
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 28 of the 31 answers that named Google App Campaigns and are not a share of its labels.
Domains cited
Seventy-four of the eighty domain citations in answers naming Google App Campaigns came from a third party's page. Six were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |