Identity resolution · RankedLiveRamp Identity Resolution
LiveRamp Identity Resolution is an identity resolution product from LiveRamp · liveramp.com ↗
Strongest at enterprise. Ranked 103 of 103 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
FullContact is first at 30%.
Hightouch Adaptive Identity Resolution is first at 28%. 0 of 14 models made it the first choice when asked directly.
Salesforce Data Cloud is first at 40%.
Why models recommend it
“Largest deterministic identity graph (~245M US individuals); RampID; AbiliTec matching | Enterprise advertisers needing cross-ecosystem identity connectivity”Kimi K2 · Comparative question · first choice
“Strong for marketing ecosystems; pros include broad network and scalability; cons are high cost and complexity. Good privacy controls if implemented right.”Grok 4.20 · Negative question · first choice
“The most extensive partner network ... Excellent for connecting first-party data to the broader advertising ecosystem.”DeepSeek V4 Flash · Comparative question · first choice
“Enterprise identity resolution with strong privacy-safe identity graph and deterministic/probabilistic matching.”Mistral Small · Comparative question · first choice
What gives them pause
“A class action filed in the Northern District of California was allowed to proceed in 2025... avoid vendors with ongoing litigation, regulatory complaints, or recent platform blocks.”Muse Glimmer 30B · Negative question · warning
“Criticized for being inaccessible to small businesses due to high costs, long-term contracts, heavy professional services requirements”Mistral Small · Negative question · warning
“This is perhaps the most significant one to be cautious about: Active class-action litigation over its "RampID" identity graph system”DeepSeek V4 Flash · Negative question · warning
“What to Avoid at Your Size | LiveRamp | $100K–$500K+/year — enterprise pricing far beyond most mid-market budgets”DeepSeek V4 Flash · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as LiveRamp Identity Resolution, over the 145 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 87 | 18 | View → | |
| 65 | 15 | View → | |
| 57 | 2 | View → | |
| 55 | 2 | View → | |
| 54 | 6 | View → | |
| 44 | 0 | View → | |
| 39 | 1 | View → | |
| 38 | 0 | View → | |
| 35 | 2 | View → | |
| 33 | 12 | View → |
What the models named instead of LiveRamp Identity Resolution →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on LiveRamp Identity Resolution's own site, not checked by Gane.
- For
- Enterprises
- Customers named
- Best Buy, Fidelity Investments, Ulta Beauty, Tailored Brands, McDonald's, Mohegan Digital, NBCUniversal, Tripadvisor
- Headquarters
- San Francisco, United States
- Founded
- 2011
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 137 of the 145 answers that named LiveRamp Identity Resolution and are not a share of its labels.
Domains cited
363 of the 478 domain citations in answers naming LiveRamp Identity Resolution came from a third party's page. Seventy-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 3 | 4 |
| Grok 4.20 | 1 | 2 | 1 | 0 | 4 |
| Mistral Small | 1 | 0 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 4 | 6 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 2 | 3 |
| Kimi K2 | 1 | 0 | 1 | 3 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 2 | 3 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 1 | 0 | 1 | 2 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 797 | undated | |||
| Case study | 93 | undated | |||
| News or press | 63 | undated | |||
| Glossary or explainer | 28 | undated | |||
| Conference or event | 6 | undated | |||
| Comparison | 5 | undated | |||
| Template or tool | 5 | undated | |||
| Webinar or virtual event | 3 | undated | |||
| Report or ebook | 2 | undated | |||
| Podcast or video | 1 | undated |
Events in person
- November 5, 2026RampUp Amsterdam 2026Vondelparkpaviljoen, Amsterdam, Pays-Bas · hosts
- February 23, 2027 to February 25, 2027RampUp 2027San Francisco Marriott Marquis, San Francisco · hosts
- February 23, 2027 to February 25, 2027RampUp 2027San Francisco Marriott Marquis · hosts
- December 5, 2025Experience the Boston Celtics, hosted by LiveRamp & Google CloudTD Garden, Boston · hosted
As the event pages on liveramp.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page liveramp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.