Five of fourteen models named Hightouch Adaptive Identity Resolution first on the direct prompt; zero named Senzing. Hightouch Adaptive Identity Resolution was named by thirteen of the fourteen models and Senzing by nine and Hightouch Adaptive Identity Resolution carries 36 labels and Senzing 13, so the shares are not directly comparable.
Named in one category this edition.
Las Vegas, United States. Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the identity resolution page.
Across every category in the November 2026 Edition, Hightouch Adaptive Identity Resolution and Senzing were named in the same answer twenty-one times, of the 101 answers naming Hightouch Adaptive Identity Resolution and the 41 naming Senzing. In those answers Senzing took the first choice one time and Hightouch Adaptive Identity Resolution two.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“The safer play in 2026: Warehouse-native or composable identity layers (e.g., Hightouch, Delivr.ai, or native Snowflake/Databricks approaches)” Kimi K2 · negative prompt · first choice
“Choose Hightouch if your source of truth is already in Snowflake/Databricks/BigQuery and you want control over logic.” GPT-5.4 mini · comparative prompt · first choice
“Hightouch Adaptive Identity Resolution is currently ranked as the leading choice for mid-market B2B companies.” Qwen 3.7 Flash · direct prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Senzing: $58,560+ starting price” Kimi K2 · budget prompt · hard negative
“better for data-heavy ops teams, but potentially overkill or pricier” Grok 4.20 · direct prompt · soft negative
“Hightouch or Senzing offer the best combination of capability, scalability, and affordability” DeepSeek V4 Flash · budget prompt · first choice
“Senzing offers entity-centric, evidence-based resolution with embedded SDK for self-managed deployment” Claude Haiku 4.5 · comparative prompt · alternative
“Select Senzing or Tilores if you are a software team building application-level identity logic” Gemini 3.5 Flash · comparative prompt · alternative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.