4 categories · RankedSnowflake
Snowflake is the Snowflake AI Data Cloud, a platform for organizations to mobilize data, apps and AI, and it is commonly used as a cloud data warehouse · snowflake.com ↗
Strongest at enterprise. Ranked 3 of 108 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
BigQuery is first at 44%.
Hightouch is first at 38%. 8 of 14 models made it the first choice when asked directly.
Hightouch is first at 47%.
Why models recommend it
“For most mid-sized B2B companies, Snowflake + Census + Segment + Fivetran + dbt is a robust, scalable, and maintainable stack.”Mistral Small · Paraphrase question · first choice
“Choose Snowflake or Databricks if your primary challenge is analytical processing speed, centralizing scattered databases”Gemini 3.5 Flash · Comparative question · first choice
“Choose Snowflake if you need multi-cloud flexibility or have broader organizational data needs beyond marketing”Kimi K2 · Direct question · first choice
“What to use instead: Snowflake or Google BigQuery. Both offer serverless auto-scaling, low maintenance”Gemini 3.5 Flash · Negative question · first choice
What gives them pause
“Snowflake, BigQuery, Redshift, Databricks are excellent for analytics but: Data is only accessible to technical SQL users”Kimi K2 · Negative question · warning
“Using Snowflake, BigQuery, or Databricks directly for marketing activation... they offer zero native activation”Qwen 3.7 Flash · Negative question · warning
“Cost and lock-in are the recurring complaints... often seen as one of the most expensive cloud data warehouses.”Muse Glimmer 30B · Negative question · warning
“can become expensive to migrate away from due to proprietary storage formats and integration dependencies”DeepSeek V4 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Snowflake, over the 273 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 216 | 68 | Compare → | |
| 210 | 97 | Compare → | |
| 198 | 12 | Compare → | |
| 118 | 2 | Compare → | |
| 112 | 2 | Compare → | |
| 111 | 1 | Compare → | |
| 105 | 5 | Compare → | |
| 103 | 0 | View → | |
| 80 | 1 | View → | |
| 78 | 0 | View → |
What the models named instead of Snowflake →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Snowflake's own site, not checked by Gane.
- For
- organizations
- Price stated
- Discover Snowflake pricing editions tailored to your security and compliance needs. Discover how you only pay for the storage and compute resources you use.
- Free plan or trial
- start for free
- Customers named
- Under Armour, Novo Nordisk, United Rentals, Booking.com, Fanatics, AT&T, Canva, Penske
- Headquarters
- San Mateo, United States
- Founded
- 2012
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 234 of the 273 answers that named Snowflake and are not a share of its labels.
Domains cited
578 of the 662 domain citations in answers naming Snowflake came from a third party's page. Eighty-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-5.4 mini | 3 | 2 | 0 | 2 | 7 |
| Gemini 3.5 Flash | 4 | 3 | 0 | 1 | 8 |
| Perplexity Sonar | 2 | 1 | 1 | 0 | 4 |
| Grok 4.20 | 1 | 3 | 1 | 2 | 7 |
| Mistral Small | 4 | 1 | 0 | 0 | 5 |
| DeepSeek V4 Flash | 1 | 4 | 0 | 2 | 7 |
| Llama 4 Maverick | 0 | 3 | 4 | 0 | 7 |
| Qwen 3.7 Flash | 4 | 1 | 0 | 3 | 8 |
| Kimi K2 | 3 | 2 | 1 | 3 | 9 |
| GLM 4.7 FlashX | 2 | 1 | 1 | 2 | 6 |
| MiniMax M2.5 | 2 | 3 | 2 | 1 | 8 |
| GPT-6 Luna | 1 | 2 | 1 | 1 | 5 |
| Muse Glimmer 30B | 1 | 0 | 1 | 1 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,589 | 7 | 2026-09-28 | ||
| Report or ebook | 900 | undated | |||
| Webinar or virtual event | 633 | 1 | 2026-09-11 | ||
| Case study | 386 | undated | |||
| Podcast or video | 315 | undated | |||
| News or press | 242 | undated | |||
| Conference or event | 139 | 9 | 2026-10-27 | ||
| Glossary or explainer | 131 | 0 | 2026-04-02 | ||
| Comparison | 18 | 1 | 2026-09-03 | ||
| Template or tool | 5 | 0 | 2025-12-09 |
Most recent
- 2026-09-29Toronto conference or event
- 2026-09-29Berlin conference or event
- 2026-09-28Scaling mission ai lessons public sector blog
Events in person
- October 22, 2026Snowflake Forum MadridKinépolis (Pozuelo), Madrid, Spain · hosts
- November 5, 2026Snowflake Forum ZurichThe Circle Convention Center Zurich Airport, Zürich, Switzerland · hosts
As the event pages on snowflake.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page snowflake.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.