10 categories · RankedG2 Buyer Intent
G2 Buyer Intent is a B2B intent data product from G2.com that surfaces buying signals from software category research, competitor comparisons and review-site activity · g2.com ↗
Gane, the publisher, sells software in Competitive intel, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Apollo.io is first at 62%.
Bombora is first at 34%. 2 of 14 models made it the first choice when asked directly.
6sense is first at 50%.
Why models recommend it
“a combination of G2 (for marketplace visibility) + Trustpilot (for brand credibility) provides the strongest coverage”MiniMax M2.5 · Direct question · first choice
“Best Overall for B2B SaaS & Tech: G2 (Marketing Solutions) + UserEvidence”Gemini 3.5 Flash · Direct question · first choice
“Bombora layered with G2 Buyer Intent is the pragmatic starting point”Claude Haiku 4.5 · Direct question · first choice
“or G2 Buyer Intent (if you're in software/SaaS)”Kimi K2 · Direct question · first choice
What gives them pause
“G2 Buyer Intent can be valuable for software companies, but it only reflects activity on categories G2 indexes well”Perplexity Sonar · Negative question · warning
“aimed at business-software reviews. They aren't direct substitutes”GPT-6 Luna · Comparative question · warning
Also on the shortlist
The products named in the same answers as G2 Buyer Intent, over the 176 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 123 | 36 | Compare → | |
| 118 | 18 | View → | |
| 97 | 7 | Compare → | |
| 97 | 1 | View → | |
| 71 | 40 | Compare → | |
| 53 | 5 | Compare → | |
| 39 | 0 | View → | |
| 38 | 0 | View → | |
| 32 | 3 | Compare → | |
| 32 | 1 | Compare → |
What the models named instead of G2 Buyer Intent →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on G2 Buyer Intent's own site, not checked by Gane.
- Certifications
- SOC 2 Type II, SOC 3, Privacy Shield, GDPR, CCPA, CPRA, CSA STAR
- Headquarters
- Chicago, United States
- Founded
- 2012
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 147 of the 176 answers that named G2 Buyer Intent and are not a share of its labels.
Domains cited
292 of the 320 domain citations in answers naming G2 Buyer Intent came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 5 | 1 | 0 | 6 |
| Gemini 3.5 Flash | 1 | 8 | 4 | 0 | 13 |
| Perplexity Sonar | 0 | 3 | 0 | 1 | 4 |
| Grok 4.20 | 0 | 4 | 2 | 0 | 6 |
| Mistral Small | 0 | 2 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 0 | 4 |
| Kimi K2 | 1 | 1 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 4 | 0 | 0 | 4 |
| MiniMax M2.5 | 1 | 3 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 3 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 2 | 3 | 0 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,152 | 40 | 2026-09-25 | SEO, CRM | |
| News or press | 281 | 13 | 2026-09-25 | CRM, SEO | |
| Report or ebook | 275 | 0 | 2026-06-05 | ||
| Webinar or virtual event | 112 | 1 | 2026-07-07 | ABM | |
| Comparison | 104 | 2 | 2026-09-02 | SEO, DAM | |
| Glossary or explainer | 87 | 0 | 2025-07-18 | CPQ, SEO | |
| Case study | 85 | 1 | 2026-09-24 | SEO | |
| Podcast or video | 32 | 1 | 2026-08-06 | ||
| Conference or event | 26 | 0 | 2025-10-01 | ||
| Template or tool | 12 | 0 | 2024-01-22 |
Most recent
- 2026-09-25Tech signals how to pick sales software 2026 blog
- 2026-09-25Newsletter news or press
- 2026-09-24How pandadoc grows influenced pipeline with g2 case study
- 2026-09-22G2 accelerates gtm execution buyer intent customer proof solutions news or press
- 2026-09-16Professional spotlight christopher cox blog
- 2026-09-16Dreamforce 2026 keynote recap blog
How it is countedHide how it is counted
Every page g2.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (20); 6 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.