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Index › GTM › Products › ZoomInfo › Alternatives · November 2026 Edition
Four categories · what the models named instead

Alternatives to ZoomInfo, as AI models named them

In the November 2026 Edition, 792 of the 1,008 answers collected in the four categories where ZoomInfo holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Apollo.io173
Insycle78
DemandTools41
Dedupely29
Bombora27
Clay16
First choices in the 792 answers that did not name ZoomInfo, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Market intelligence platforms

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo is #13 of 20 here at 2% of first choices, 43 labels.

Seventy-seven of the eighty-four answers did not name ZoomInfo; it was the first choice in one. The first choices in those seventy-seven answers, twenty-four products in all, the eight most named:

Apollo.io19 of 77Head to head →
Similarweb9 of 77Head to head →
Semrush .Trends7 of 77
Prospeo4 of 77
Crunchbase3 of 77Head to head →
ClientCues2 of 77
HubSpot Marketing Hub2 of 77Head to head →
Klue2 of 77Head to head →
16 more in the record.The full small business standing →
Mid-marketZoomInfo is #2 of 13 here at 18% of first choices, 44 labels.

Fifty-eight of the eighty-four answers did not name ZoomInfo; it was the first choice in nine. The first choices in those fifty-eight answers, nineteen products in all, the eight most named:

AlphaSense5 of 58Head to head →
Apollo.io4 of 58Head to head →
Crayon4 of 58Head to head →
Crunchbase3 of 58Head to head →
Similarweb3 of 58Head to head →
Klue2 of 58Head to head →
CB Insights1 of 58
ClientCues1 of 58
11 more in the record.The full mid-market standing →
EnterpriseZoomInfo is #2 of 18 here at 23% of first choices, 38 labels.

Fifty-five of the eighty-four answers did not name ZoomInfo; it was the first choice in fourteen. The first choices in those fifty-five answers, thirteen products in all, the eight most named:

AlphaSense10 of 55Head to head →
Contify5 of 55
Northern Light SinglePoint3 of 55
Crayon2 of 55Head to head →
Quid2 of 55
Apollo.io1 of 55Head to head →
CB Insights1 of 55
CompeteIQ1 of 55
5 more in the record.The full enterprise standing →

B2B intent data providers

Sales. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo is #7 of 13 here at 2% of first choices, 43 labels.

Seventy-seven of the eighty-four answers did not name ZoomInfo; it was the first choice in one. The first choices in those seventy-seven answers, fifteen products in all, the eight most named:

Apollo.io47 of 77Head to head →
Dealfront8 of 77Head to head →
RB2B5 of 77Head to head →
G2 Buyer Intent3 of 77Head to head →
6sense1 of 77
Apollo.io intent add-on1 of 77
Clari Copilot1 of 77
Diginius Insight1 of 77
7 more in the record.The full small business standing →
Mid-marketZoomInfo is #3 of 12 here at 9% of first choices, 44 labels.

Fifty-eight of the eighty-four answers did not name ZoomInfo; it was the first choice in five. The first choices in those fifty-eight answers, twelve products in all, the eight most named:

Bombora14 of 58Head to head →
Apollo.io11 of 58Head to head →
Cognism2 of 58Head to head →
Dealfront2 of 58Head to head →
Factors.ai2 of 58
G2 Buyer Intent2 of 58Head to head →
RB2B2 of 58Head to head →
AdRoll ABM1 of 58
4 more in the record.The full mid-market standing →
EnterpriseZoomInfo is #4 of 9 here at 4% of first choices, 58 labels.

Fifty-two of the eighty-four answers did not name ZoomInfo; it was the first choice in two. The first choices in those fifty-two answers, nine products in all, the eight most named:

6sense13 of 52
Bombora13 of 52Head to head →
Demandbase3 of 52
Abmatic AI1 of 52
Apollo.io1 of 52Head to head →
Cognism1 of 52Head to head →
G2 Buyer Intent1 of 52Head to head →
RB2B1 of 52Head to head →
1 more in the record.The full enterprise standing →

CRM data quality and deduplication

Revenue operations. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo holds 9 labels here, under the 10-label cutoff, so it is unranked.

Eighty-two of the eighty-four answers did not name ZoomInfo; it was the first choice in zero. The first choices in those eighty-two answers, fifteen products in all, the eight most named:

Insycle41 of 82Head to head →
Dedupely18 of 82Head to head →
DemandTools3 of 82Head to head →
WinPure Clean & Match3 of 82
Cleanlist1 of 82Head to head →
Clearout1 of 82
Cloudingo1 of 82
Duplicate Check1 of 82
7 more in the record.The full small business standing →
Mid-marketZoomInfo is #6 of 13 here at 2% of first choices, 15 labels.

Seventy-eight of the eighty-four answers did not name ZoomInfo; it was the first choice in two. The first choices in those seventy-eight answers, fourteen products in all, the eight most named:

Insycle28 of 78Head to head →
Dedupely8 of 78Head to head →
DemandTools7 of 78Head to head →
Cleanlist2 of 78Head to head →
Duplicate Check2 of 78
ZoomInfo Operations2 of 78Head to head →
Apollo.io1 of 78
Cloudingo1 of 78
6 more in the record.The full mid-market standing →
EnterpriseZoomInfo is #9 of 11 here at 2% of first choices, 10 labels.

Seventy-eight of the eighty-four answers did not name ZoomInfo; it was the first choice in two. The first choices in those seventy-eight answers, twenty-two products in all, the eight most named:

DemandTools31 of 78Head to head →
Insycle9 of 78Head to head →
Cloudingo6 of 78
Informatica Data Quality5 of 78
Openprise4 of 78
Dedupely3 of 78Head to head →
ZoomInfo Operations3 of 78Head to head →
Ataccama ONE1 of 78
14 more in the record.The full enterprise standing →

Data enrichment

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when ZoomInfo is not its first choice or an alternative in it.
Small businessZoomInfo is #9 of 9 here at 0% of first choices, 56 labels.

Eighty-two of the eighty-four answers did not name ZoomInfo; it was the first choice in zero. The first choices in those eighty-two answers, seven products in all:

Apollo.io64 of 82Head to head →
Clay4 of 82Head to head →
Lusha3 of 82
Snov.io3 of 82
HubSpot Breeze Intelligence1 of 82Head to head →
Knock1 of 82
UpLead1 of 82
The full small business standing →
Mid-marketZoomInfo is #4 of 9 here at 2% of first choices, 57 labels.

Fifty-nine of the eighty-four answers did not name ZoomInfo; it was the first choice in ten. The first choices in those fifty-nine answers, six products in all:

Apollo.io24 of 59Head to head →
Clay10 of 59Head to head →
Cognism2 of 59
HubSpot Breeze Intelligence2 of 59Head to head →
Reverse Contact1 of 59
Snov.io1 of 59
The full mid-market standing →
EnterpriseZoomInfo is #1 of 10 here at 57% of first choices, 68 labels.

Thirty-six of the eighty-four answers did not name ZoomInfo; it was the first choice in forty-two. The first choices in those thirty-six answers, ten products in all, the eight most named:

FullEnrich4 of 36
Clay2 of 36Head to head →
People Data Labs2 of 36
Apollo.io1 of 36Head to head →
Cognism1 of 36
Demandbase1 of 36
HubSpot Breeze Intelligence1 of 36Head to head →
ZoomInfo - SalesOS1 of 36
2 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled ZoomInfo neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named ZoomInfo only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from ZoomInfo's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of ZoomInfo was named by a model, not endorsed by anyone.

ZoomInfo's pageAll products