Similarweb is a traffic analysis and digital benchmarking platform · similarweb.com ↗
Gane, the publisher, sells software in Competitive intel and SEO, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Apollo.io is first at 39%.
Apollo.io is first at 22%. 0 of 14 models made it the first choice when asked directly.
AlphaSense is first at 25%.
“The best market intelligence platform for a company with a limited budget is Similarweb, with a starting price of $125/month.”Llama 4 Maverick · Budget-constrained question · first choice
“If you can spend ~$100–$150/month, Similarweb or Semrush provide the best ROI for digital market intelligence.”Qwen 3.7 Flash · Budget-constrained question · first choice
“Similarweb is the overall pick for market intelligence in 2026.”Muse Glimmer 30B · Budget-constrained question · first choice
“If you mainly need to understand competitors' website traffic and digital marketing, use Similarweb's free tools first.”GPT-6 Luna · Budget-constrained question · alternative
“Avoid enterprise tools like Klue, Crayon, Contify, and Similarweb (full versions)”DeepSeek V4 Flash · Budget-constrained question · warning
“SimilarWeb is also listed as not privacy-friendly.”Claude Haiku 4.5 · Negative question · warning
“Similarweb, Semrush, and comparable products estimate online behavior; they should not automatically be treated as audited revenue, customer counts, or total market share.”Perplexity Sonar · Negative question · warning
“Traffic and market-share estimators, including Similarweb-style products. They can help with directional comparisons, but their figures are estimates”GPT-6 Luna · Negative question · warning
The products named in the same answers as Similarweb, over the 273 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 186 | 35 | Compare → | |
| 180 | 29 | Compare → | |
| 123 | 14 | Compare → | |
| 110 | 7 | View → | |
| 99 | 30 | View → | |
| 84 | 3 | View → | |
| 71 | 4 | View → | |
| 62 | 8 | View → | |
| 61 | 1 | View → | |
| 53 | 11 | Compare → |
What the models named instead of Similarweb →
A side-by-side page exists where both products are among a category's top eight.
Stated on Similarweb's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 254 of the 273 answers that named Similarweb and are not a share of its labels.
571 of the 571 domain citations in answers naming Similarweb came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 2 | 4 |
| GPT-5.4 mini | 0 | 2 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 4 | 3 | 0 | 7 |
| Perplexity Sonar | 0 | 6 | 2 | 2 | 10 |
| Grok 4.20 | 0 | 9 | 2 | 1 | 12 |
| Mistral Small | 0 | 1 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 8 | 3 | 1 | 12 |
| Llama 4 Maverick | 1 | 0 | 3 | 1 | 5 |
| Qwen 3.7 Flash | 1 | 6 | 0 | 1 | 8 |
| Kimi K2 | 0 | 6 | 3 | 1 | 10 |
| GLM 4.7 FlashX | 0 | 4 | 2 | 2 | 8 |
| MiniMax M2.5 | 0 | 1 | 5 | 0 | 6 |
| GPT-6 Luna | 0 | 6 | 1 | 2 | 9 |
| Muse Glimmer 30B | 1 | 4 | 4 | 1 | 10 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,551 | 1 | 2026-09-24 | SEO, ABM | |
| Report or ebook | 992 | 3 | 2026-09-24 | SEO | |
| News or press | 382 | 1 | 2026-09-24 | SEO | |
| Conference or event | 106 | 1 | 2026-08-12 | ||
| Comparison | 90 | 0 | 2026-02-08 | ||
| Template or tool | 87 | undated | SEO | ||
| Case study | 31 | undated | |||
| Glossary or explainer | 19 | 0 | 2024-08-14 | ||
| Webinar or virtual event | 4 | 0 | 2022-06-07 | ||
| Podcast or video | 3 | undated |
Every page similarweb.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.