Ahrefs is an AI marketing platform powered by big data, aimed at marketers · ahrefs.com ↗
Gane, the publisher, sells software in SEO, Competitive intel and Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Surfer SEO is first at 19%.
Surfer SEO is first at 24%. 1 of 14 models made it the first choice when asked directly.
Conductor is first at 50%.
“Best overall all-in-one SEO tool, known for in-depth keyword analysis, technical SEO, backlink audits, and competitor analysis.”Mistral Small · Comparative question · first choice
“If you need to fix site bugs, build links, and track rankings: Choose Ahrefs or Semrush.”Gemini 3.5 Flash · Comparative question · first choice
“Semrush and Ahrefs emerge as the top recommendations for mid-market B2B companies”MiniMax M2.5 · Direct question · first choice
“Rank tracking & audits: Ahrefs, Semrush, Screaming Frog, Sitebulb.”Qwen 3.7 Flash · Negative question · first choice
“pure SEO suites like Ahrefs if product-specific CI is the core need”Grok 4.20 · Paraphrase question · warning
“Semrush (and similar like Ahrefs)... Data is based on crawling/scraping search engines and sites, raising potential TOS violations or inaccuracies.”Grok 4.20 · Negative question · warning
“Traffic & SEO Estimation Tools (e.g., SimilarWeb, SEMrush, Ahrefs for competitor analysis) ... Data accuracy problems”Kimi K2 · Negative question · warning
“certain SEMrush/Ahrefs alternatives or ZoomInfo add-ons for MI: Users report steep learning curves, inaccurate scraping”Grok 4.20 · Negative question · warning
The products named in the same answers as Ahrefs, over the 276 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 206 | 27 | Compare → | |
| 115 | 18 | Compare → | |
| 102 | 6 | Compare → | |
| 68 | 21 | Compare → | |
| 62 | 7 | View → | |
| 62 | 5 | Compare → | |
| 61 | 16 | Compare → | |
| 61 | 3 | View → | |
| 58 | 0 | View → | |
| 57 | 10 | View → |
What the models named instead of Ahrefs →
A side-by-side page exists where both products are among a category's top eight.
Stated on Ahrefs's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 244 of the 276 answers that named Ahrefs and are not a share of its labels.
350 of the 428 domain citations in answers naming Ahrefs came from a third party's page. Forty-eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 1 | 1 | 1 | 2 | 5 |
| Gemini 3.5 Flash | 1 | 3 | 4 | 2 | 10 |
| Perplexity Sonar | 0 | 5 | 0 | 3 | 8 |
| Grok 4.20 | 1 | 7 | 5 | 5 | 18 |
| Mistral Small | 1 | 1 | 2 | 2 | 6 |
| DeepSeek V4 Flash | 0 | 5 | 5 | 0 | 10 |
| Llama 4 Maverick | 0 | 0 | 3 | 1 | 4 |
| Qwen 3.7 Flash | 1 | 2 | 4 | 1 | 8 |
| Kimi K2 | 0 | 4 | 4 | 1 | 9 |
| GLM 4.7 FlashX | 0 | 5 | 1 | 3 | 9 |
| MiniMax M2.5 | 1 | 5 | 3 | 1 | 10 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 1 | 2 | 1 | 5 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 444 | 6 | 2026-09-03 | SEO | |
| Webinar or virtual event | 39 | undated | SEO | ||
| Blog | 30 | 17 | 2026-09-25 | SEO | |
| Conference or event | 11 | undated | SEO | ||
| Comparison | 5 | 4 | 2026-09-03 | ||
| News or press | 2 | undated | |||
| Case study | 1 | undated |
As the event pages on ahrefs.com state them, read September 28, 2026.
Every page ahrefs.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.