3 categories · RankedFrase
Frase is an agentic SEO and GEO platform that researches, writes, optimizes, publishes, and tracks content for ranking on Google and citation by AI search engines · frase.io ↗
Gane, the publisher, sells software in SEO, AI visibility and Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Surfer SEO is first at 19%.
Surfer SEO is first at 24%. 0 of 14 models made it the first choice when asked directly.
Conductor is first at 50%.
Why models recommend it
“Best Overall for Budget: Frase is the most affordable tool that combines research, brief generation, AI writing, and optimization”Claude Haiku 4.5 · Budget-constrained question · first choice
“Content Workflow: Frase or Surfer (research → brief → write → optimize)”GLM 4.7 FlashX · Comparative question · first choice
“NeuronWriter and Frase are the best choices for a limited budget”Mistral Small · Budget-constrained question · first choice
“Budget-friendly ($49/month), good research-to-draft workflow”Kimi K2 · Negative question · first choice
What gives them pause
“Avoid premium-heavy tools like Clearscope, SurferSEO, or Frase”Grok 4.20 · Budget-constrained question · warning
“for example, Surfer, Clearscope, or Frase. They can help with research and coverage, but don’t treat a score, suggested word count, or list of terms as a ranking formula.”GPT-6 Luna · Negative question · warning
“Frase has no backlink analysis, technical SEO auditing, or AI writing, so you'd need additional tools for comprehensive SEO work.”Claude Haiku 4.5 · Negative question · warning
“Tools such as Frase, Surfer, Jasper, Scalenut, and similar products can produce repetitive, generic, or poorly supported content”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Frase, over the 102 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 88 | 15 | Compare → | |
| 75 | 5 | Compare → | |
| 65 | 13 | Compare → | |
| 62 | 6 | Compare → | |
| 51 | 0 | View → | |
| 47 | 11 | Compare → | |
| 28 | 6 | View → | |
| 28 | 5 | Compare → | |
| 28 | 2 | View → | |
| 27 | 5 | Compare → |
What the models named instead of Frase →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Frase's own site, not checked by Gane.
- For
- content and marketing teams
- Price stated
- Plans open at $39/mo on yearly billing, or $49 month to month — one site, one person. Working as a team, or running more than one site? That is Professional, $103/mo yearly or $129 monthly.
- Starting price
- 39
- Free plan or trial
- 7-day free trial · no credit card
- Integrations
- 4 · 5 (its own pages disagree)
- Certifications
- SOC 2 Type II, GDPR
- Customers named
- Embryo Digital, Red 11 Media, V Digital Services, PTSMC, Opinion Stage
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 93 of the 102 answers that named Frase and are not a share of its labels.
Domains cited
165 of the 204 domain citations in answers naming Frase came from a third party's page. Fifteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 1 | 1 | 5 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 1 | 6 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 3 | 1 | 2 | 6 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 3 | 1 | 0 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 1 | 2 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 2 | 1 | 1 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 107 | 21 | 2026-09-09 | SEO | |
| Comparison | 27 | 7 | 2026-09-01 | SEO | |
| Glossary or explainer | 10 | 3 | 2026-09-02 | SEO | |
| Case study | 6 | 0 | 2025-10-06 | SEO | |
| Template or tool | 3 | undated |
Most recent
- 2026-09-09Llm visibility tools blog
- 2026-09-08Ai search monitoring tools blog
- 2026-09-08Answer Engine Optimization Tools: What to Look For Before You Buy | Frase blog
- 2026-09-03Mastering the internal link for seo a strategic framework for site architecture and crawlability blog
- 2026-09-02What is webmcp glossary or explainer
- 2026-09-02Ai search doesn t just read your website it reads what everyone else says about you blog
How it is countedHide how it is counted
Every page frase.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.