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SEO and content optimization platforms · November 2026 Edition

Frase vs Conductor

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Zero of fourteen models named Frase first on the direct prompt; one named Conductor. Frase was named by fourteen of the fourteen models and Conductor by eleven and Frase carries 42 labels and Conductor 19, so the shares are not directly comparable.

Frase

accepted challenger

Named in three categories this edition.

Conductor

accepted challenger

New York City, United States, founded 2006. Named in two categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%16%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 14; printed, not drawn.
Labels4219A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Frase reading right to left. Rank and label count are printed, not drawn.Semrush was named alongside these two in twelve of the fourteen direct answers. Surfer SEO vs Frase · Surfer SEO vs Conductor · Semrush vs Frase

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SEO and content optimization platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
FraseFirst choices, of fourteen modelsConductor
Direct012 against Conductor
Paraphrase10
Comparative10
Budget-constrained201 against Frase
Scale-constrained01
Negative107 against Frase · 1 against Conductor
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Frase and Conductor were named in the same answer twenty-seven times, of the 102 answers naming Frase and the 146 naming Conductor. In those answers Conductor took the first choice five times and Frase two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Frase and Conductor stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Frase Conductor first choice named as an alternative argued againstblank: not namedEach cell is one answer, Frase on the left and Conductor on the right.

The direct prompt

The plain question, one answer per model, grouped by where Frase and Conductor stood in it.

Conductor first, Frase not the choice

1 of 14 modelsFrase was named in the answer but not as the choice, or not at all.
GPT-5.4 miniConductor alternatives: BrightEdge

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashClearscope alternatives: Ahrefs, Conductor, Frase, MarketMuse, Semrush, Surfer SEO
Grok 4.20Semrush, Surfer SEO alternatives: Ahrefs, Clearscope, Frase, LowFruits, MarketMuse, RankUp, Search Atlas
MiniMax M2.5Ahrefs, Semrush alternatives: Clearscope, Frase, Surfer SEO
GPT-6 LunaSemrush AI Visibility Toolkit alternatives: Clearscope, Conductor

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Surfer SEO alternatives: Clearscope, MarketMuse, SE Ranking, Semrush
Perplexity SonarSemrush alternatives: Ahrefs, Clearscope, Google Analytics 4, Google Search Console, HubSpot Marketing Hub, SE Ranking, Search Atlas
Mistral SmallSemrush alternatives: Ahrefs, HubSpot Marketing Hub, Surfer SEO
DeepSeek V4 FlashSemrush alternatives: Ahrefs, Clearscope, MarketMuse, Similarweb, Surfer SEO
Llama 4 MaverickSemrush
Qwen 3.7 FlashSemrush alternatives: Clearscope, HubSpot Content Hub, Surfer SEO, xSeek
Kimi K2Surfer SEO alternatives: Clearscope, MarketMuse, Semrush
GLM 4.7 FlashXSemrush alternatives: Ahrefs, Clearscope, Surfer SEO
Muse Glimmer 30BSurfer SEO alternatives: Clearscope, MarketMuse, Semrush

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Frase leads by eleven points.
Frase11%#4 of 14
Conductor0%#– of 14
The full small business standing →
Mid-marketThe figures above
Frase leads by two points.
Frase6%#6 of 14
Conductor4%#7 of 14
The full mid-market standing →
Enterprise
The order flips: Conductor leads at enterprise.
Conductor50%#1 of 11
Frase2%#7 of 11
The full enterprise standing →

What the models said about Frase

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid premium-heavy tools like Clearscope, SurferSEO, or Frase” Grok 4.20 · budget prompt · hard negative
“for example, Surfer, Clearscope, or Frase. They can help with research and coverage, but don’t treat a score, suggested word count, or list of terms as a ranking formula.” GPT-6 Luna · negative prompt · soft negative
“Frase has no backlink analysis, technical SEO auditing, or AI writing, so you'd need additional tools for comprehensive SEO work.” Claude Haiku 4.5 · negative prompt · soft negative
“Best Overall for Budget: Frase is the most affordable tool that combines research, brief generation, AI writing, and optimization” Claude Haiku 4.5 · budget prompt · first choice
“Content Workflow: Frase or Surfer (research → brief → write → optimize)” GLM 4.7 FlashX · comparative prompt · first choice
“NeuronWriter and Frase are the best choices for a limited budget” Mistral Small · budget prompt · first choice

What the models said about Conductor

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Avoid for Mid-Market: BrightEdge/Conductor (enterprise pricing, $1K+/month, too complex)” Grok 4.20 · direct prompt · hard negative
“certain enterprise SEO platforms like Conductor or BrightEdge) are sometimes criticized for not delivering value commensurate with their price tags” Mistral Small · negative prompt · soft negative
“the best choice is usually Conductor if your priority is a unified SEO + content optimization workflow” GPT-5.4 mini · direct prompt · first choice
“#1 first-choice share among enterprise B2B buyers; API-based; no published pricing” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.