Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Zero of fourteen models named Frase first on the direct prompt; one named Ahrefs. Both were named by all fourteen models and Frase carries 42 labels and Ahrefs 52, so the shares are not directly comparable.
Named in three categories this edition.
Singapore, Singapore, founded 2010. Named in nine categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the SEO and content optimization platforms page.
Across every category in the November 2026 Edition, Frase and Ahrefs were named in the same answer sixty-two times, of the 102 answers naming Frase and the 276 naming Ahrefs. In those answers Ahrefs took the first choice six times and Frase five.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid premium-heavy tools like Clearscope, SurferSEO, or Frase” Grok 4.20 · budget prompt · hard negative
“for example, Surfer, Clearscope, or Frase. They can help with research and coverage, but don’t treat a score, suggested word count, or list of terms as a ranking formula.” GPT-6 Luna · negative prompt · soft negative
“Frase has no backlink analysis, technical SEO auditing, or AI writing, so you'd need additional tools for comprehensive SEO work.” Claude Haiku 4.5 · negative prompt · soft negative
“Best Overall for Budget: Frase is the most affordable tool that combines research, brief generation, AI writing, and optimization” Claude Haiku 4.5 · budget prompt · first choice
“Content Workflow: Frase or Surfer (research → brief → write → optimize)” GLM 4.7 FlashX · comparative prompt · first choice
“NeuronWriter and Frase are the best choices for a limited budget” Mistral Small · budget prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Best overall all-in-one SEO tool, known for in-depth keyword analysis, technical SEO, backlink audits, and competitor analysis.” Mistral Small · comparative prompt · first choice
“If you need to fix site bugs, build links, and track rankings: Choose Ahrefs or Semrush.” Gemini 3.5 Flash · comparative prompt · first choice
“Semrush and Ahrefs emerge as the top recommendations for mid-market B2B companies” MiniMax M2.5 · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.