6 categories · RankedSemrush
Semrush is an online visibility management and content marketing SaaS platform used for SEO, content optimization and keyword research · semrush.com ↗
Gane, the publisher, sells software in SEO and Competitive intel, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Surfer SEO is first at 19%.
Surfer SEO is first at 24%. 8 of 14 models made it the first choice when asked directly.
Conductor is first at 50%.
Why models recommend it
“the best overall SEO and content optimization platform is a combination of Semrush (or Ahrefs) for research/strategy + Surfer SEO (or Clearscope) for content optimization”Grok 4.20 · Direct question · first choice
“the *best "all‑in‑one"* for most small companies is SEMrush ... It's the most comprehensive single tool at a price most startups can justify.”MiniMax M2.5 · Budget-constrained question · first choice
“Best for: Full digital marketing suites, agencies, power users ... Largest keyword database (26.6B Google keywords)”Kimi K2 · Comparative question · first choice
“For most mid-market B2B companies, Semrush is the best overall SEO and content optimization platform”Perplexity Sonar · Direct question · first choice
What gives them pause
“Don't pay for expensive tools like Semrush ($139+/month)”MiniMax M2.5 · Budget-constrained question · warning
“Expensive (especially for small teams; complaints about hidden fees, trials turning into charges, and hard cancellations). Steep learning curve.”Grok 4.20 · Negative question · warning
“Similarweb and Semrush provide modeled estimates, so use them for directional comparisons—not precise traffic, revenue, or conversion claims.”Perplexity Sonar · Negative question · warning
“Recurring negatives cite high pricing, steep learning curve, occasional data discrepancies, and some navigation or feature limitations.”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Semrush, over the 355 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 206 | 1 | Compare → | |
| 128 | 26 | Compare → | |
| 125 | 27 | Compare → | |
| 119 | 20 | Compare → | |
| 110 | 3 | View → | |
| 107 | 6 | Compare → | |
| 99 | 43 | Compare → | |
| 75 | 29 | Compare → | |
| 70 | 6 | View → | |
| 67 | 0 | View → |
What the models named instead of Semrush →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Semrush's own site, not checked by Gane.
- For
- For freelancers and small businesses looking to grow their online visibility with SEO
- Price stated
- SEO: $117.33 monthly; Starter: $165.17 monthly; Pro+: $248.17 monthly; Advanced: $455.67 monthly; Free: $0/mo; Additional Users: Starting at $45/mo; Lead Generation: $90/mo; Base Report: $10/mo; Pro Report: $20/mo; Enterprise: Custom pricing available
- Starting price
- 0/mo
- Free plan or trial
- Try Semrush free for seven days. Cancel anytime.
- Integrations
- 20
- Certifications
- PCI DSS
- Hosting
- United States
- Customers named
- ZoomInfo, Rock Content, Wix, Vodafone Group, Monash University, Skyscanner
- Headquarters
- Boston, United States
- Founded
- 2008
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 316 of the 355 answers that named Semrush and are not a share of its labels.
Domains cited
503 of the 554 domain citations in answers naming Semrush came from a third party's page. Fifty-one were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 5 | 2 | 0 | 7 |
| GPT-5.4 mini | 1 | 1 | 0 | 2 | 4 |
| Gemini 3.5 Flash | 1 | 3 | 5 | 1 | 10 |
| Perplexity Sonar | 2 | 4 | 1 | 3 | 10 |
| Grok 4.20 | 2 | 7 | 3 | 4 | 16 |
| Mistral Small | 2 | 3 | 2 | 3 | 10 |
| DeepSeek V4 Flash | 2 | 3 | 5 | 1 | 11 |
| Llama 4 Maverick | 1 | 2 | 3 | 1 | 7 |
| Qwen 3.7 Flash | 3 | 6 | 3 | 1 | 13 |
| Kimi K2 | 1 | 7 | 1 | 1 | 10 |
| GLM 4.7 FlashX | 1 | 5 | 0 | 3 | 9 |
| MiniMax M2.5 | 3 | 3 | 3 | 1 | 10 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 1 | 6 | 0 | 2 | 9 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,649 | 21 | 2026-09-28 | ||
| Glossary or explainer | 244 | 0 | 2021-09-14 | ||
| Report or ebook | 89 | 0 | 2023-10-05 | ||
| Comparison | 76 | 0 | 2026-06-19 | ||
| News or press | 58 | 3 | 2026-08-26 | ||
| Template or tool | 32 | 0 | 2025-05-13 | ||
| Case study | 11 | undated | |||
| Conference or event | 6 | 0 | 2026-04-20 | ||
| Podcast or video | 2 | undated |
Most recent
- 2026-09-28Llms txt blog
- 2026-09-28Seo best practices blog
- 2026-09-25Free 7 day semrush one trial blog
- 2026-09-25B2b answer engine optimization blog
- 2026-09-23Ai visibility audit with semrush one blog
- 2026-09-22Google launches ai contribution pilot blog
How it is countedHide how it is counted
Every page semrush.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.