3 categories · RankedCrayon
Crayon is a competitive intelligence platform that tracks and analyzes competitors' digital footprints and automates parts of the competitive intelligence process · crayon.co ↗
Gane, the publisher, sells software in Competitive intel and SEO, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at enterprise. Ranked 9 of 87 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Kompyte is first at 37%.
Kompyte is first at 40%. 5 of 14 models made it the first choice when asked directly.
Ranked first. Next is Klue at 29%.
Why models recommend it
“Crayon: A competitor intelligence platform ... best suited for product marketing and competitive intelligence teams at mid-size and enterprise B2B companies.”Llama 4 Maverick · Paraphrase question · first choice
“Crayon has the strongest adoption profile for your company size (62% of their customer base is in the 51–1,000 employee range)”DeepSeek V4 Flash · Scale-constrained question · first choice
“Best Overall: Crayon ... Consistently rated as the best all-around CI platform for mid-market and enterprise teams”Kimi K2 · Direct question · first choice
“The Best All-Rounder: Crayon ... widely considered the gold standard for mid-market and large enterprises”Qwen 3.7 Flash · Direct question · first choice
What gives them pause
“Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo”Qwen 3.7 Flash · Budget-constrained question · warning
“Avoid enterprise tools like Klue, Crayon, Contify, and Similarweb (full versions)”DeepSeek V4 Flash · Budget-constrained question · warning
“Verdict: Avoid if you do not have a dedicated competitive intelligence team.”Qwen 3.7 Flash · Negative question · warning
“Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense”Perplexity Sonar · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Crayon, over the 330 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 298 | 25 | Compare → | |
| 186 | 15 | Compare → | |
| 167 | 18 | Compare → | |
| 150 | 42 | Compare → | |
| 133 | 8 | View → | |
| 128 | 8 | Compare → | |
| 80 | 11 | Compare → | |
| 70 | 11 | Compare → | |
| 60 | 9 | View → | |
| 57 | 1 | View → |
What the models named instead of Crayon →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Crayon's own site, not checked by Gane.
- For
- sales team
- Customers named
- Alteryx, Cognism, Salsify, Allego, Reputation, Affinity, Archer, Bloomerang
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 297 of the 330 answers that named Crayon and are not a share of its labels.
Domains cited
664 of the 712 domain citations in answers naming Crayon came from a third party's page. Forty-eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 2 | 2 | 6 |
| GPT-5.4 mini | 0 | 4 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 5 | 2 | 3 | 11 |
| Perplexity Sonar | 1 | 4 | 0 | 1 | 6 |
| Grok 4.20 | 3 | 4 | 1 | 2 | 10 |
| Mistral Small | 2 | 0 | 3 | 1 | 6 |
| DeepSeek V4 Flash | 4 | 3 | 0 | 3 | 10 |
| Llama 4 Maverick | 1 | 2 | 3 | 2 | 8 |
| Qwen 3.7 Flash | 3 | 4 | 1 | 3 | 11 |
| Kimi K2 | 3 | 3 | 1 | 2 | 9 |
| GLM 4.7 FlashX | 0 | 3 | 2 | 1 | 6 |
| MiniMax M2.5 | 0 | 2 | 3 | 0 | 5 |
| GPT-6 Luna | 3 | 1 | 1 | 0 | 5 |
| Muse Glimmer 30B | 2 | 4 | 1 | 2 | 9 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 428 | 4 | 2026-10-01 | Competitive intel, CRM | |
| Case study | 45 | undated | |||
| News or press | 32 | undated | |||
| Webinar or virtual event | 9 | 0 | 2025-11-17 | ||
| Comparison | 8 | 0 | 2021-12-09 | ||
| Glossary or explainer | 7 | 0 | 2022-11-03 | ||
| Podcast or video | 5 | undated | |||
| Report or ebook | 2 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2026-10-01Insights api blog
- 2026-09-217 ways competitive enablement boosts intel adoption blog
- 2026-07-14Crayon integrates competitive intelligence into glean for ai powered revenue teams blog
- 2026-07-08State of competitive intelligence 2026 blog
- 2026-06-03Slack field agent blog
- 2026-04-29Crayon named a leader in the inaugural gartner magic quadrant for competitive and market intelligence platforms blog
How it is countedHide how it is counted
Every page crayon.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.