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Market intelligence platforms · November 2026 Edition

Similarweb vs Crayon

Zero of fourteen models named Similarweb first on the direct prompt; one named Crayon. Similarweb was named by thirteen of the fourteen models and Crayon by fourteen and Similarweb carries 38 labels and Crayon 42, so the shares are not directly comparable.

Similarweb

accepted challenger

Named in six categories this edition.

Crayon

accepted challenger

Named in three categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%19%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#8A position in a field of 13; printed, not drawn.
Labels3842A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Similarweb reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs Similarweb · Apollo.io vs Crayon · ZoomInfo vs Similarweb

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
SimilarwebFirst choices, of fourteen modelsCrayon
Direct01
Paraphrase00
Comparative03
Budget-constrained305 against Crayon
Scale-constrained01
Negative003 against Similarweb · 3 against Crayon
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Similarweb and Crayon were named in the same answer 186 times, of the 273 answers naming Similarweb and the 330 naming Crayon. In those answers Crayon took the first choice thirty-five times and Similarweb fifteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Similarweb and Crayon stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Similarweb Crayon first choice named as an alternative argued againstblank: not namedEach cell is one answer, Similarweb on the left and Crayon on the right.

The direct prompt

The plain question, one answer per model, grouped by where Similarweb and Crayon stood in it.

Crayon first, Similarweb an alternative

1 of 14 modelsSimilarweb was named in the answer but not as the choice, or not at all.
GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
GPT-5.4 miniContify alternatives: Klue, ZoomInfo
Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Similarweb leads by seven points.
Similarweb9%#2 of 20
Crayon2%#12 of 20
The full small business standing →
Mid-marketThe figures above
Similarweb leads by two points.
Similarweb6%#3 of 13
Crayon4%#8 of 13
The full mid-market standing →
Enterprise
The order flips: Crayon leads at enterprise.
Crayon6%#5 of 18
Similarweb0%#12 of 18
The full enterprise standing →

What the models said about Similarweb

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Similarweb, Semrush, and comparable products estimate online behavior; they should not automatically be treated as audited revenue, customer counts, or total market share.” Perplexity Sonar · negative prompt · soft negative
“The best market intelligence platform for a company with a limited budget is Similarweb, with a starting price of $125/month.” Llama 4 Maverick · budget prompt · first choice
“If you can spend ~$100–$150/month, Similarweb or Semrush provide the best ROI for digital market intelligence.” Qwen 3.7 Flash · budget prompt · first choice
“Similarweb is the overall pick for market intelligence in 2026.” Muse Glimmer 30B · budget prompt · first choice

What the models said about Crayon

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo” Qwen 3.7 Flash · budget prompt · hard negative
“Verdict: Avoid if you do not have a dedicated competitive intelligence team.” Qwen 3.7 Flash · negative prompt · hard negative
“Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense” Perplexity Sonar · budget prompt · hard negative
“Crayon has the strongest adoption profile for your company size (62% of their customer base is in the 51–1,000 employee range)” DeepSeek V4 Flash · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.