Market intelligence platforms · November 2026 Edition
ZoomInfo vs Crayon
Five of fourteen models named ZoomInfo first on the direct prompt; one named Crayon. ZoomInfo was named by thirteen of the fourteen models and Crayon by fourteen and ZoomInfo carries 44 labels and Crayon 42, so the shares are not directly comparable.
Vancouver, Washington, United States, founded 2000. Named in fifteen categories this edition.
Named in three categories this edition.
First-choice share18%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate25%19%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 13; printed, not drawn.
Labels4442A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ZoomInfo reading right to left. Rank and label count are printed, not drawn.Klue was named alongside these two in ten of the fourteen direct answers. Apollo.io vs ZoomInfo · Apollo.io vs Crayon · ZoomInfo vs Similarweb
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the market intelligence platforms page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ZoomInfoFirst choices, of fourteen modelsCrayon
Direct512 against ZoomInfo
Paraphrase40
Comparative03
Budget-constrained003 against ZoomInfo · 5 against Crayon
Scale-constrained01
Negative006 against ZoomInfo · 3 against Crayon
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where ZoomInfo and Crayon stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | |
ZoomInfo Crayon first choice named as an alternative argued againstblank: not namedEach cell is one answer, ZoomInfo on the left and Crayon on the right.The direct prompt
The plain question, one answer per model, grouped by where ZoomInfo and Crayon stood in it.
ZoomInfo first, Crayon an alternative
5 of 14 modelsCrayon was named in the answer but not as the choice, or not at all.Claude Haiku 4.5ZoomInfo alternatives: Apollo.io, Bombora, Crunchbase
Perplexity SonarZoomInfo alternatives: Apollo.io, Crayon, Demandbase, HG Insights, Klue, Similarweb
Grok 4.20Apollo.io, ZoomInfo alternatives: Crayon, Crunchbase, HubSpot Marketing Hub, Klue, Similarweb
MiniMax M2.5ZoomInfo alternatives: Crunchbase, Demandbase, HG Insights
Muse Glimmer 30BHubSpot Marketing Hub, ZoomInfo alternatives: 6sense, Bombora, Crayon, Klue
Crayon first, ZoomInfo not the choice
1 of 14 modelsZoomInfo was named in the answer but not as the choice, or not at all.GPT-6 LunaCrayon, Klue alternatives: Contify, Semrush .Trends, Similarweb
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniContify alternatives: Klue, ZoomInfo
Gemini 3.5 FlashAlphaSense, HG Insights, Klue alternatives: Contify, Crayon, Demandbase, ZoomInfo
DeepSeek V4 FlashApollo.io alternatives: 6sense, Bombora, Crayon, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Klue, ZoomInfo
Llama 4 MaverickHubSpot Marketing Hub alternatives: Apollo.io, Crayon, Prospeo, ZoomInfo
Qwen 3.7 FlashApollo.io alternatives: 6sense, Bombora, Crayon, Klue
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Mistral SmallHubSpot Marketing Hub alternatives: Apollo.io, Contify, Klue, ReachStream
Kimi K2Apollo.io alternatives: HG Insights, HubSpot Marketing Hub, Klue, Similarweb
GLM 4.7 FlashXApollo.io, Prospeo alternatives: HockeyStack, HubSpot Marketing Hub
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
ZoomInfo2%#13 of 20Crayon2%#12 of 20Mid-marketThe figures above
Enterprise
ZoomInfo leads by seventeen points.
ZoomInfo23%#2 of 18Crayon6%#5 of 18What the models said about ZoomInfo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Best for B2B GTM teams that need company and contact intelligence, technographics, and intent to run outbound and account-based motions” Claude Haiku 4.5 · direct prompt · first choice
“For most mid-market B2B companies, ZoomInfo Sales offers the best balance of coverage, ease of use, and workflow integration.” MiniMax M2.5 · direct prompt · first choice
What the models said about Crayon
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid Enterprise Platforms: Tools like AlphaSense, CB Insights, Crayon, or ZoomInfo” Qwen 3.7 Flash · budget prompt · hard negative
“Verdict: Avoid if you do not have a dedicated competitive intelligence team.” Qwen 3.7 Flash · negative prompt · hard negative
“Avoid platforms such as ZoomInfo, AlphaSense, Crayon, Klue, and 6sense” Perplexity Sonar · budget prompt · hard negative
“Crayon has the strongest adoption profile for your company size (62% of their customer base is in the 51–1,000 employee range)” DeepSeek V4 Flash · scale prompt · first choice
Also compared
Apollo.io vs ZoomInfoApollo.io vs CrayonZoomInfo vs SimilarwebZoomInfo vs CrunchbaseZoomInfo vs AlphaSenseZoomInfo vs HubSpot Marketing HubZoomInfo vs KlueSimilarweb vs CrayonCrunchbase vs CrayonAlphaSense vs CrayonHubSpot Marketing Hub vs CrayonKlue vs CrayonAll twenty-eight head-to-head pages and the full market intelligence standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.