MarketMuse is content planning and optimization software for teams that use content to educate and engage their audience, most often brands, publishers and agencies · marketmuse.com ↗
Gane, the publisher, sells software in SEO and Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
“I'd look at MarketMuse instead if your bigger challenge is deciding *what* to create or refresh”GPT-6 Luna · Paraphrase question · alternative
“If you need to audit an existing website to build a multi-month strategy: Choose MarketMuse.”Gemini 3.5 Flash · Comparative question · alternative
“better if your team is very strategy-heavy... but it's usually more enterprise-leaning”GPT-5.4 mini · Paraphrase question · alternative
“If you manage 100+ articles and need deep content strategy/topic cluster planning”DeepSeek V4 Flash · Paraphrase question · alternative
“Avoid paying for Clearscope, MarketMuse, or Semrush initially”Perplexity Sonar · Budget-constrained question · warning
“MarketMuse, Clearscope, BrightEdge, and similar tools can be powerful, but their pricing, limited trials, or feature restrictions may make them poor choices for individuals and small teams.”Perplexity Sonar · Negative question · warning
“called out as overly expensive, complex for non-enterprise users, and sometimes rigid in its AI-driven recommendations”Grok 4.20 · Negative question · warning
“It is significantly heavier and more expensive than Surfer or Clearscope, making it suitable for large publishers”Qwen 3.7 Flash · Comparative question · warning
The products named in the same answers as MarketMuse, over the 102 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 93 | 7 | View → | |
| 86 | 21 | View → | |
| 67 | 15 | View → | |
| 58 | 7 | View → | |
| 51 | 10 | View → | |
| 40 | 19 | View → | |
| 36 | 5 | View → | |
| 25 | 4 | View → | |
| 22 | 4 | View → | |
| 19 | 1 | View → |
What the models named instead of MarketMuse →
A side-by-side page exists where both products are among a category's top eight.
Stated on MarketMuse's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 88 of the 102 answers that named MarketMuse and are not a share of its labels.
191 of the 206 domain citations in answers naming MarketMuse came from a third party's page. Fifteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 2 | 3 | 1 | 6 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 2 | 1 | 3 |
| Kimi K2 | 0 | 4 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 2 | 0 | 5 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 444 | 0 | 2025-07-03 | SEO, Ecommerce marketing | |
| Glossary or explainer | 111 | 0 | 2021-07-09 | SEO | |
| Comparison | 25 | 0 | 2024-02-26 | SEO | |
| Webinar or virtual event | 19 | undated | SEO | ||
| Case study | 13 | undated | |||
| News or press | 3 | undated | |||
| Conference or event | 2 | undated | |||
| Template or tool | 1 | undated |
Every page marketmuse.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.