8 categories · RankedFactors.ai
Factors.ai is an account-based marketing and attribution platform for go-to-market teams · factors.ai ↗
Gane, the publisher, sells software in Attribution & MMM and AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Why models recommend it
“For most mid-market B2B companies, Factors.ai offers the best balance of features, pricing, and multi-source intent data.”GLM 4.7 FlashX · Direct question · first choice
“Factors is frequently cited as the specific "sweet spot" for mid-market B2B companies”Qwen 3.7 Flash · Direct question · first choice
“Factors.ai is best for mid-market B2B SaaS teams that need multi-touch attribution, account identification, and offline event tracking”Claude Haiku 4.5 · Direct question · alternative
“modern web-intent engines like Koala, Factors.ai, or RB2B integrate into Slack, HubSpot, and Salesforce in minutes”Gemini 3.5 Flash · Direct question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Factors.ai, over the 58 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 20 | 7 | View → | |
| 20 | 6 | View → | |
| 20 | 0 | View → | |
| 19 | 5 | View → | |
| 19 | 1 | View → | |
| 16 | 0 | View → | |
| 15 | 3 | View → | |
| 13 | 1 | View → | |
| 13 | 1 | View → | |
| 11 | 3 | View → |
What the models named instead of Factors.ai →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Factors.ai's own site, not checked by Gane.
- For
- GTM teams
- Price stated
- 0
- Starting price
- 0
- Free plan or trial
- Free trial available
- Certifications
- SOC 2 Type II, ISO 27001, GDPR, CCPA, PECR
- Customers named
- Swarmia, Descope, AudienceView, Akeyless, Rocketlane, Sprinklr, Everstage, Upflow
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 54 of the 58 answers that named Factors.ai and are not a share of its labels.
Domains cited
Seventy-eight of the 110 domain citations in answers naming Factors.ai came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 4 | 0 | 5 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 2 | 0 | 2 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 3 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 429 | 0 | 2026-06-10 | ABM, SEO | |
| Comparison | 116 | 1 | 2026-09-11 | ABM, SEO | |
| Report or ebook | 45 | undated | SEO | ||
| Glossary or explainer | 36 | undated | ABM | ||
| Case study | 24 | undated | |||
| Podcast or video | 12 | undated | ABM | ||
| Webinar or virtual event | 10 | undated | ABM | ||
| News or press | 6 | undated | |||
| Conference or event | 2 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2026-09-116sense vs factors comparison
- 2026-06-10Product updates and releases blog
How it is countedHide how it is counted
Every page factors.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.