2 categories · RankedAdobe Marketo Measure
Adobe Marketo Measure is a marketing attribution product that ties B2B marketing activity to pipeline and revenue · adobe.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at enterprise, contested with Rockerbox. Ranked 143 of 144 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Dreamdata is first at 26%.
Dreamdata is first at 32%. 0 of 14 models made it the first choice when asked directly.
Ranked first, contested: Rockerbox has 17%.
Why models recommend it
“Bizible is widely considered the industry standard... remains the top choice for B2B specifically”Qwen 3.7 Flash · Paraphrase question · first choice
“Prioritize account-level attribution with Salesforce/HubSpot native integration (Dreamdata, HockeyStack, or Adobe Marketo Measure)”Kimi K2 · Scale-constrained question · alternative
“Dreamdata and Bizible (Adobe Marketo Measure) are the strongest purpose-built B2B attribution platforms.”Claude Haiku 4.5 · Direct question · alternative
“Choose Adobe Marketo Measure only if the company already runs deeply on Salesforce and Marketo”Perplexity Sonar · Paraphrase question · alternative
What gives them pause
“Avoid enterprise-heavy options like Adobe Marketo Measure or full-service agencies”Grok 4.20 · Paraphrase question · warning
“Best avoided if you're not already deeply embedded in Adobe/Salesforce ecosystems”Grok 4.20 · Negative question · warning
“Requires Marketo + Salesforce; enterprise pricing; overkill for mid-market”Kimi K2 · Paraphrase question · warning
“Some enterprise platforms like Adobe Analytics or Bizible require 3-6 months of implementation time and dedicated technical teams”MiniMax M2.5 · Negative question · warning
Also on the shortlist
The products named in the same answers as Adobe Marketo Measure, over the 84 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 56 | 17 | View → | |
| 46 | 19 | View → | |
| 43 | 1 | View → | |
| 39 | 3 | View → | |
| 39 | 3 | View → | |
| 36 | 3 | View → | |
| 29 | 5 | View → | |
| 28 | 1 | View → | |
| 27 | 1 | View → | |
| 22 | 1 | View → |
What the models named instead of Adobe Marketo Measure →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Adobe Marketo Measure's own site, not checked by Gane.
- For
- B2B marketers
- Certifications
- WCAG 2.0, WCAG 2.1, Section 508, EN 301 549
- Headquarters
- San Jose, United States
- Founded
- 1982
- Also from Adobe
- Adobe AEM, Adobe Acrobat Sign, Adobe Advertising, Adobe Advertising Cloud DSP, Adobe Analytics, Adobe Analytics / Customer Journey Analytics and 38 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 80 of the 84 answers that named Adobe Marketo Measure and are not a share of its labels.
Domains cited
225 of the 281 domain citations in answers naming Adobe Marketo Measure came from a third party's page. Thirty-six were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 1 | 0 | 3 | 4 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 1 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 0 | 4 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |