2 categories · RankedTriple Whale
Triple Whale is an AI operating system for modern commerce, used by ecommerce brands for analytics and marketing attribution, including multi-touch attribution, marketing mix modeling and incrementality testing · triplewhale.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Dreamdata is first at 26%.
Dreamdata is first at 32%.
Adobe Marketo Measure is first at 22%.
Why models recommend it
“Triple Whale starts around $129/month for the Growth plan, making it accessible for early-stage e-commerce startups”Claude Haiku 4.5 · Budget-constrained question · alternative
“E-commerce / DTC: Triple Whale. Positioned as best for e-commerce and Shopify-native profit-based attribution.”Muse Glimmer 30B · Comparative question · alternative
“The dominant Shopify-native analytics ecosystem for small-to-mid-market D2C brands”Gemini 3.5 Flash · Comparative question · alternative
“Best fast-moving ecommerce performance stack: Northbeam or Triple Whale”Perplexity Sonar · Comparative question · alternative
What gives them pause
“Criticized for high negative sentiment (54% negative rate in enterprise buyer surveys). Issues include data accuracy, setup complexity, and transparency about attribution logic.”Mistral Small · Negative question · warning
“What to Avoid for Mid-Sized B2B ... DTC/e-commerce focused — wrong fit for B2B pipelines”DeepSeek V4 Flash · Paraphrase question · warning
“Shopify-only; WooCommerce/Magento require developer work; proprietary model lacks transparency; 15-30% unmatched attribution falls to "direct"”Kimi K2 · Negative question · warning
“Shopify-native attribution with pricing reported from roughly $129/month, though its MMM capabilities are more limited”Perplexity Sonar · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Triple Whale, over the 76 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 57 | 1 | View → | |
| 42 | 7 | View → | |
| 39 | 1 | View → | |
| 36 | 11 | View → | |
| 36 | 7 | View → | |
| 34 | 3 | View → | |
| 30 | 4 | View → | |
| 30 | 0 | View → | |
| 25 | 6 | View → | |
| 22 | 1 | View → |
What the models named instead of Triple Whale →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Triple Whale's own site, not checked by Gane.
- For
- modern commerce
- Price stated
- All prices are based on a combination of your brand's annual GMV and the package you choose: Foundation, Automate, or Enterprise.
- Free plan or trial
- Get started for free
- Integrations
- 60
- Certifications
- SOC 2 Type II, GDPR, CCPA, SOC 3
- Hosting
- USA, Australia, Israel
- Customers named
- True Classic, YSE Beauty, Origin, Gorilla Mind, Ekster, Travelpro, Brightland, Solace
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 70 of the 76 answers that named Triple Whale and are not a share of its labels.
Domains cited
197 of the 216 domain citations in answers naming Triple Whale came from a third party's page. Nineteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 2 | 3 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 493 | undated | SEO, Ecommerce marketing | ||
| Case study | 49 | undated | |||
| Report or ebook | 43 | undated | |||
| Template or tool | 35 | undated | |||
| Comparison | 26 | undated | |||
| Webinar or virtual event | 12 | undated | Direct mail | ||
| Glossary or explainer | 10 | undated | |||
| News or press | 5 | 0 | 2024-09-06 | ||
| Conference or event | 4 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2024-09-06Shoguntemp26f41e90 news or press
- 2024-09-06Shoguntemp55fa1124 news or press
- 2024-09-06Shoguntemp152b4ec4 news or press
- 2024-09-05Shoguntempad96739a news or press
How it is countedHide how it is counted
Every page triplewhale.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.