Attribution and marketing mix modeling · RankedMeasured
Measured is an AI-powered marketing effectiveness platform for enterprise brands · measured.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Dreamdata is first at 26%.
Dreamdata is first at 32%. 0 of 14 models made it the first choice when asked directly.
Adobe Marketo Measure is first at 22%.
Why models recommend it
“Best For: Mid-market to Enterprise brands needing CFO-aligned measurement... Combines Bayesian MMM with continuous geo-lift / incrementality testing.”Gemini 3.5 Flash · Comparative question · first choice
“Measured is the most commonly cited mid-market managed MMM with finance accountability and diverse media mix support.”Muse Glimmer 30B · Paraphrase question · first choice
“Measured is called out as best for enterprise DTC and ecommerce brands needing modern, incrementality-calibrated MMM”Muse Glimmer 30B · Comparative question · first choice
“Rockerbox or Measured are better if rigorous media optimization and marketing mix modeling are the primary goals”Perplexity Sonar · Direct question · alternative
What gives them pause
“Avoid For Limited Budgets: Enterprise tools like Adobe Analytics, Measured, Recast, or Nielsen”Grok 4.20 · Budget-constrained question · warning
“Avoid enterprise-heavy options like Adobe Marketo Measure or full-service agencies (e.g., Measured, Analytic Partners) unless you have $500k+ annual marketing budget”Grok 4.20 · Paraphrase question · warning
“Received criticism for 34% negative sentiment in enterprise buyer surveys, with concerns about model accuracy and customer support.”Mistral Small · Negative question · warning
“enterprise attribution and MMM tools (like Measured, Recast, or Northbeam) typically start at $2,000 to $10,000+ per month”Gemini 3.5 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Measured, over the 86 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 52 | 2 | View → | |
| 50 | 9 | View → | |
| 46 | 11 | View → | |
| 44 | 4 | View → | |
| 44 | 1 | View → | |
| 42 | 4 | View → | |
| 41 | 1 | View → | |
| 36 | 5 | View → | |
| 35 | 3 | View → | |
| 30 | 6 | View → |
What the models named instead of Measured →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Measured's own site, not checked by Gane.
- For
- enterprise brands
- Integrations
- 300
- Certifications
- SOC 2 Type II, ISO 27001
- Customers named
- Dermalogica, Overstock, Steve Madden, MARS (M&Ms)
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 83 of the 86 answers that named Measured and are not a share of its labels.
Domains cited
231 of the 297 domain citations in answers naming Measured came from a third party's page. Thirty were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 2 | 5 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 2 | 4 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 2 | 0 | 1 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 173 | 4 | 2026-09-03 | ||
| News or press | 74 | 0 | 2024-03-26 | ||
| Conference or event | 57 | undated | |||
| Template or tool | 43 | undated | |||
| Webinar or virtual event | 34 | 0 | 2026-06-01 | CRM | |
| Case study | 33 | undated | |||
| Podcast or video | 25 | 0 | 2026-06-16 | ||
| Glossary or explainer | 19 | 1 | 2026-08-27 | ||
| Comparison | 14 | 2 | 2026-09-13 | ||
| Report or ebook | 12 | 0 | 2025-08-15 |
Most recent
- 2026-09-13Mmm vs multi touch attribution comparison
- 2026-09-03The marketing budget is getting a different kind of scrutiny blog
- 2026-09-01Is your measurement program falling behind blog
- 2026-08-27What is multi touch attribution mta glossary or explainer
- 2026-08-11Google ads is changing target based bidding what advertisers need to know blog
- 2026-07-27No filter why snapchat deserves another look blog
Events in person
- October 1, 2026MeasuredUp Summit 2026Level Ten, New York, United States · hosts
- October 8, 2025MeasureUp SummitMidtown Loft & Terrace Venues, New York, US · hosted
As the event pages on measured.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page measured.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.