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Index › GTM › Products › Measured › Alternatives · November 2026 Edition
One category · what the models named instead

Alternatives to Measured, as AI models named them

In the November 2026 Edition, 209 of the 252 answers collected in the one category where Measured holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Dreamdata36
Google Analytics 426
Rockerbox13
Adobe Marketo Measure11
Google Meridian11
HubSpot Marketing Hub8
First choices in the 209 answers that did not name Measured, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Attribution and marketing mix modeling

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Measured is not its first choice or an alternative in it.
Small businessMeasured is #16 of 19 here at 0% of first choices, 17 labels.

Seventy-nine of the eighty-four answers did not name Measured; it was the first choice in zero. The first choices in those seventy-nine answers, twenty-six products in all, the eight most named:

Google Analytics 419 of 79
Dreamdata17 of 79
HubSpot Marketing Hub8 of 79
Google Meridian6 of 79
Triple Whale5 of 79
Ruler Analytics4 of 79
Cometly3 of 79
Meta Robyn2 of 79
18 more in the record.The full small business standing →
Mid-marketMeasured is #11 of 22 here at 2% of first choices, 28 labels.

Seventy-two of the eighty-four answers did not name Measured; it was the first choice in three. The first choices in those seventy-two answers, seventeen products in all, the eight most named:

Dreamdata15 of 72
Google Analytics 47 of 72
Rockerbox7 of 72
Google Meridian5 of 72
Recast4 of 72
Northbeam3 of 72
Meta Robyn2 of 72
Adobe Marketo Measure1 of 72
9 more in the record.The full mid-market standing →
EnterpriseMeasured is #6 of 16 here at 5% of first choices, 36 labels.

Fifty-eight of the eighty-four answers did not name Measured; it was the first choice in six. The first choices in those fifty-eight answers, seventeen products in all, the eight most named:

Adobe Marketo Measure10 of 58
Rockerbox6 of 58
Analytic Partners5 of 58
Dreamdata4 of 58
Paramark3 of 58
HockeyStack2 of 58
Recast2 of 58
SegmentStream2 of 58
9 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Measured neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Measured only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Measured's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Measured was named by a model, not endorsed by anyone.

Measured's pageAll products