Attribution and marketing mix modeling · RankedMeta Robyn
Meta Robyn is an open-source marketing mix modeling library from Meta · meta.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Dreamdata is first at 26%.
Dreamdata is first at 32%.
Adobe Marketo Measure is first at 22%.
Why models recommend it
“If you have technical capabilities: Use Google Meridian or Meta Robyn.”Gemini 3.5 Flash · Budget-constrained question · first choice
“start with GA4 + open-source Meridian/Robyn”Muse Glimmer 30B · Budget-constrained question · first choice
“Use Google's Meridian or Meta's Robyn (open-source Bayesian MMM) integrated via a data warehouse.”Grok 4.20 · Paraphrase question · alternative
“If you need MMM capabilities and have technical resources, Meta Robyn offers free open-source access.”Claude Haiku 4.5 · Budget-constrained question · alternative
What gives them pause
“require significant in-house data science expertise — not practical for most mid-sized teams”DeepSeek V4 Flash · Paraphrase question · warning
“its attribution counterpart has a 27% negative rate, with users questioning its applicability for cross-channel attribution outside of Meta's ecosystem”Mistral Small · Negative question · warning
“High rate of negative feedback in buyer analyses (e.g., 67% negative labels); requires data science skills”Grok 4.20 · Negative question · warning
“I wouldn’t reject either just because Google or Meta built it. Both are open-source MMM frameworks”GPT-6 Luna · Negative question · warning
Also on the shortlist
The products named in the same answers as Meta Robyn, over the 88 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 78 | 4 | Compare → | |
| 45 | 14 | Compare → | |
| 45 | 2 | Compare → | |
| 44 | 3 | Compare → | |
| 41 | 4 | View → | |
| 40 | 13 | Compare → | |
| 39 | 3 | View → | |
| 37 | 4 | View → | |
| 35 | 6 | Compare → | |
| 31 | 1 | Compare → |
What the models named instead of Meta Robyn →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Meta Robyn's own site, not checked by Gane.
- Headquarters
- Menlo Park, United States
- Founded
- 2004
- Also from Meta
- Meta (Facebook) Ads, Meta (Facebook/Instagram) Video Ads, Meta AI, Meta Ad Library, Meta Ads, Meta Advanced Analytics and 13 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 82 of the 88 answers that named Meta Robyn and are not a share of its labels.
Domains cited
255 of the 281 domain citations in answers naming Meta Robyn came from a third party's page. Twenty-six were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 1 | 3 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 2 | 2 | 1 | 5 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 1 | 0 | 0 | 1 | 2 |