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Attribution and marketing mix modeling · November 2026 Edition

Dreamdata vs Meta Robyn

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Seven of fourteen models named Dreamdata first on the direct prompt; zero named Meta Robyn. Dreamdata was named by fourteen of the fourteen models and Meta Robyn by twelve and Dreamdata carries 39 labels and Meta Robyn 30, so the shares are not directly comparable.

Dreamdata

endorsed leader

Named in six categories this edition.

Meta Robyn

accepted challenger

By Meta Platforms, Menlo Park, United States, founded 2004. Named in one category this edition.

First-choice share32%3%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%23%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 22; printed, not drawn.
Labels3930A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Dreamdata reading right to left. Rank and label count are printed, not drawn.Dreamdata vs Rockerbox · Dreamdata vs Google Analytics 4 · Dreamdata vs Google Meridian

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
DreamdataFirst choices, of fourteen modelsMeta Robyn
Direct70
Paraphrase1102 against Meta Robyn
Comparative001 against Meta Robyn
Budget-constrained02
Scale-constrained10
Negative004 against Meta Robyn
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Dreamdata and Meta Robyn stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Dreamdata Meta Robyn first choice named as an alternative argued againstblank: not namedEach cell is one answer, Dreamdata on the left and Meta Robyn on the right.

The direct prompt

The plain question, one answer per model, grouped by where Dreamdata and Meta Robyn stood in it.

Dreamdata first, Meta Robyn not the choice

7 of 14 modelsMeta Robyn was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Dreamdata, Recast alternatives: Adobe Marketo Measure, CaliberMind, Factors.ai, HockeyStack, HubSpot Marketing Hub, Improvado
GPT-5.4 miniDreamdata, Keen Decision Systems alternatives: Analytic Partners, HockeyStack, Lifesight
Gemini 3.5 FlashDreamdata alternatives: HockeyStack, InfiniGrow, Measured, Recast
Perplexity SonarDreamdata alternatives: HockeyStack, Measured, Rockerbox
Mistral SmallDreamdata, Funnel alternatives: Analytic Partners, HockeyStack, Kontrol Media, Recast, Ruler Analytics
MiniMax M2.5Dreamdata alternatives: Factors.ai, HockeyStack, Ruler Analytics
Muse Glimmer 30BDreamdata alternatives: Attribution App, Rockerbox

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.20Rockerbox alternatives: Dreamdata, Measured, Recast
DeepSeek V4 FlashNorthbeam alternatives: Dreamdata, Factors.ai, Lifesight, LiftLab, Measured
Kimi K2HockeyStack alternatives: Dreamdata, Rockerbox

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 MaverickRockerbox alternatives: Adobe Marketo Measure, Attribution App, Recast
Qwen 3.7 FlashRockerbox alternatives: Attribution App, Recast
GLM 4.7 FlashXMammoth Analytics, Rockerbox alternatives: Adobe Marketo Measure, Funnel, Usermaven
GPT-6 LunaRuler Analytics alternatives: CaliberMind

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Dreamdata leads by twenty-three points.
Dreamdata26%#1 of 19
Meta Robyn3%#7 of 19
The full small business standing →
Mid-marketThe figures above
Dreamdata leads by twenty-eight points.
Dreamdata32%#1 of 22
Meta Robyn3%#7 of 22
The full mid-market standing →
Enterprise
Dreamdata leads by ten points.
Dreamdata10%#3 of 16
Meta Robyn0%#13 of 16
The full enterprise standing →

What the models said about Dreamdata

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Dreamdata is especially appealing to mid-market and growth-stage B2B teams that want robust attribution without committing to a heavier enterprise program.” Claude Haiku 4.5 · direct prompt · first choice
“If B2B/SaaS: Prioritize account-level attribution with Salesforce/HubSpot native integration (Dreamdata, HockeyStack, or Adobe Marketo Measure)” Kimi K2 · scale prompt · first choice
“I recommend considering a combination of Dreamdata and Recast as your attribution and MMM (Marketing Mix Modeling) tools.” Mistral Small · paraphrase prompt · first choice

What the models said about Meta Robyn

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“require significant in-house data science expertise — not practical for most mid-sized teams” DeepSeek V4 Flash · paraphrase prompt · hard negative
“its attribution counterpart has a 27% negative rate, with users questioning its applicability for cross-channel attribution outside of Meta's ecosystem” Mistral Small · negative prompt · soft negative
“High rate of negative feedback in buyer analyses (e.g., 67% negative labels); requires data science skills” Grok 4.20 · negative prompt · soft negative
“If you have technical capabilities: Use Google Meridian or Meta Robyn.” Gemini 3.5 Flash · budget prompt · first choice
“start with GA4 + open-source Meridian/Robyn” Muse Glimmer 30B · budget prompt · first choice
“Use Google's Meridian or Meta's Robyn (open-source Bayesian MMM) integrated via a data warehouse.” Grok 4.20 · paraphrase prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.