Attribution and marketing mix modeling · RankedRecast
Recast is a planning and analysis platform for measuring marketing incrementality, made up of Recast's Causal MMM and Recast GeoLift · getrecast.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Dreamdata is first at 26%.
Dreamdata is first at 32%. 1 of 14 models made it the first choice when asked directly.
Adobe Marketo Measure is first at 22%.
Why models recommend it
“For MMM capabilities specifically, Recast is a self-service MMM platform designed for marketers, built for mid-market digital teams”Claude Haiku 4.5 · Direct question · first choice
“My Top Recommendation: Dreamdata (for Attribution) + Recast (for MMM)”Kimi K2 · Paraphrase question · first choice
“Recast is highlighted as a top MMM platform for B2B teams”Mistral Small · Paraphrase question · first choice
“MMM: Recast”Perplexity Sonar · Paraphrase question · first choice
What gives them pause
“Avoid For Limited Budgets: Enterprise tools like Adobe Analytics, Measured, Recast, or Nielsen”Grok 4.20 · Budget-constrained question · warning
“Pure MMM solutions—such as Recast, Measured... work exceptionally well for high-volume consumer brands. However, in B2B”Gemini 3.5 Flash · Paraphrase question · warning
“enterprise attribution and MMM tools (like Measured, Recast, or Northbeam) typically start at $2,000 to $10,000+ per month”Gemini 3.5 Flash · Budget-constrained question · warning
“Be cautious with "Automated"/SaaS MMM Platforms that hide assumptions (e.g., Recast, Measured, Mutinex, Admetrics)”DeepSeek V4 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Recast, over the 77 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 52 | 4 | View → | |
| 47 | 10 | Compare → | |
| 45 | 4 | Compare → | |
| 44 | 1 | Compare → | |
| 40 | 2 | Compare → | |
| 38 | 9 | Compare → | |
| 34 | 5 | View → | |
| 33 | 4 | View → | |
| 31 | 2 | Compare → | |
| 29 | 1 | View → |
What the models named instead of Recast →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Recast's own site, not checked by Gane.
- For
- Marketing teams managing billions; Fortune 500, CPG, fintech, pharmaceutical, and DTC brands.
- Certifications
- SOC 2
- Customers named
- Block, Harry’s, GetYourGuide, Lume, Negative, PODS
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 75 of the 77 answers that named Recast and are not a share of its labels.
Domains cited
223 of the 246 domain citations in answers naming Recast came from a third party's page. Twenty-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 2 | 5 |
| Perplexity Sonar | 1 | 1 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 3 | 1 | 1 | 5 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 1 | 0 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 75 | 2 | 2026-09-03 | ||
| Case study | 12 | 0 | 2025-12-10 | ||
| Comparison | 10 | 0 | 2025-11-12 | ||
| Template or tool | 3 | undated | |||
| Conference or event | 2 | undated | |||
| Report or ebook | 2 | undated | |||
| Glossary or explainer | 2 | undated | |||
| News or press | 2 | 0 | 2022-08-31 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-03Research brand search drivers blog
- 2026-07-29Research channel footprint scaling blog
- 2026-05-28Deep dive synthetic controls blog
- 2026-03-05Why should you care to leave the comfort of your spreadsheet blog
- 2026-02-18Intro to causal thinking blog
- 2026-02-11Understand and manage multicollinearity blog
How it is countedHide how it is counted
Every page getrecast.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.