Attribution and marketing mix modeling · RankedNorthbeam
Northbeam is a marketing attribution platform that combines multi-touch attribution with media mix modeling and incrementality testing · northbeam.io ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Dreamdata is first at 26%.
Dreamdata is first at 32%. 1 of 14 models made it the first choice when asked directly.
Adobe Marketo Measure is first at 22%.
Why models recommend it
“Look for unified MMM+MTA with strong privacy resilience (Rockerbox, SegmentStream, Northbeam)”Kimi K2 · Scale-constrained question · first choice
“alternatives like Rockerbox or Northbeam are often recommended for lighter, more modern needs”Grok 4.20 · Negative question · first choice
“I most often recommend starting with Northbeam or Rockerbox”MiniMax M2.5 · Paraphrase question · first choice
“Northbeam — Best all-in-one MTA + MMM for mid-market B2B”DeepSeek V4 Flash · Direct question · first choice
What gives them pause
“Criticized for 33% negative sentiment, especially regarding model transparency and accuracy in multi-touch attribution.”Mistral Small · Negative question · warning
“DTC/e-commerce focused — wrong fit for B2B pipelines”DeepSeek V4 Flash · Paraphrase question · warning
“Traditional Enterprise Marketing Mix Modeling (MMM) platforms (like Northbeam or Rockerbox) typically cost thousands of dollars monthly.”Qwen 3.7 Flash · Budget-constrained question · warning
“enterprise attribution and MMM tools (like Measured, Recast, or Northbeam) typically start at $2,000 to $10,000+ per month”Gemini 3.5 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Northbeam, over the 101 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 57 | 5 | View → | |
| 51 | 9 | Compare → | |
| 50 | 12 | Compare → | |
| 47 | 3 | Compare → | |
| 45 | 2 | Compare → | |
| 44 | 6 | View → | |
| 43 | 3 | View → | |
| 40 | 4 | Compare → | |
| 39 | 10 | Compare → | |
| 39 | 3 | View → |
What the models named instead of Northbeam →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Northbeam's own site, not checked by Gane.
- For
- modern marketers
- Price stated
- Contact us for a quote; $1,500 / for maximum value; $3,500 / per month; Custom / for maximum value
- Starting price
- $1,500
- Customers named
- Grüns, Dr. Squatch, Omnilux, Gardyn, Timex Group, Hexclad, Kizik, Dr Squatch
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 88 of the 101 answers that named Northbeam and are not a share of its labels.
Domains cited
252 of the 284 domain citations in answers naming Northbeam came from a third party's page. Thirty-two were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 1 | 1 | 2 | 0 | 4 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 1 | 3 |
| Kimi K2 | 1 | 0 | 1 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 99 | undated | |||
| Case study | 22 | undated | |||
| Glossary or explainer | 15 | undated | |||
| Comparison | 8 | undated | |||
| Webinar or virtual event | 5 | undated | |||
| Report or ebook | 5 | undated | |||
| Template or tool | 2 | undated | |||
| News or press | 2 | undated | |||
| Conference or event | 1 | undated |
Events in person
- September 16, 2026 to September 17, 2026The Future of Media & AIASPIRE One World Observatory · took part
- September 16, 2026Dinner at ManhattaDanny Meyer's Manhatta · took part
As the event pages on northbeam.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page northbeam.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.