CRM data quality and deduplication for small business buyers
Asked as “CRM data quality and deduplication tool”, and as “CRM data cleansing tool”, on behalf of a small B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
51%
Clear leader
51Insycle28Dedupely06DemandTools15others
51% of first choices, clear leader.
Since October 2026▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.Insycle held the lead, +12 points on 39%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Insycle51%Clear leader▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.This pageMid-marketInsycle50%Clear leader▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.Standing →Enterprise
DemandTools40%Contested▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.Standing →
Insycle51%Clear leader▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.This pageMid-marketInsycle50%Clear leader▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.Standing →EnterpriseDemandTools40%Contested▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Insycle51%10%62endorsed leader▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.39% → 51%
Insycle51%10%62endorsed leader▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.39% → 51%02
Dedupely28%2%44accepted challenger▲+11Since October 2026: 17% → 28%, +11 points. Past the 11-point floor: movement.17% → 28%
Dedupely28%2%44accepted challenger▲+11Since October 2026: 17% → 28%, +11 points. Past the 11-point floor: movement.17% → 28%03
WinPure Clean & Match6%0%22accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise.6% → 6%
WinPure Clean & Match6%0%22accepted challenger=heldSince October 2026: 6% → 6%, ±0 points. Inside the 11-point floor: within noise.6% → 6%04DemandTools6%47%34criticized challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%
DemandTools6%47%34criticized challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%05
Cloudingo2%36%22criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Cloudingo2%36%22criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the six products at 0%, ordered by negative rate
11
ZoomInfo Operations0%50%16criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
ZoomInfo Operations0%50%16criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%10
OpenRefine0%36%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
OpenRefine0%36%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Salesforce Duplicate Management0%29%17criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Salesforce Duplicate Management0%29%17criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%08
Apollo.io0%18%11accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Apollo.io0%18%11accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%06
HubSpot Operations Hub0%9%35accepted challenger▼−6Since October 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise.6% → 0%
HubSpot Operations Hub0%9%35accepted challenger▼−6Since October 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise.6% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-one head-to-head pages: the top seven products, each against each
Insycle vs ZoomInfo OperationsInsycle vs ZoomInfoInsycle vs OpenRefineDedupely vs DemandToolsDedupely vs CleanlistDedupely vs ZoomInfo OperationsDedupely vs ZoomInfoDedupely vs OpenRefineDemandTools vs CleanlistDemandTools vs ZoomInfo OperationsDemandTools vs ZoomInfoDemandTools vs OpenRefineCleanlist vs ZoomInfo OperationsCleanlist vs ZoomInfoCleanlist vs OpenRefineZoomInfo Operations vs ZoomInfoZoomInfo Operations vs OpenRefineZoomInfo vs OpenRefine
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506
0708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Insycle51%
Insycle51%02Dedupely28%
Dedupely28%03WinPure Clean & Match6%
WinPure Clean & Match6%04DemandTools6%
DemandTools6%05Cloudingo2%
Cloudingo2%06HubSpot Operations Hub0%
HubSpot Operations Hub0%07Prospeo0%
Prospeo0%08Apollo.io0%
Apollo.io0%09Salesforce Duplicate Management0%
Salesforce Duplicate Management0%10OpenRefine0%
OpenRefine0%11ZoomInfo Operations0%
ZoomInfo Operations0%What they warned about
Eight of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
DemandTools47%
16 of 34 labels negative · 9 of 14 models · 4 hard negative
“This tool is frequently cited as too expensive for small teams... outdated interface and is not well-suited for single-record edits” GLM 4.7 FlashX, negative prompt
Informatica Data Quality100%
8 of 8 labels negative · 6 of 14 models · 5 hard negative
“Tools to Avoid or Be Very Cautious About… Examples: Informatica, Talend, Precisely - Why to avoid: These are enterprise-grade tools requiring dedicated data engineers” Muse Glimmer 30B, negative prompt
Cloudingo36%
8 of 22 labels negative · 6 of 14 models · 2 hard negative
“Avoid These If Budget Is Tight | Cloudingo | $2,500+/year | too pricey for small companies” DeepSeek V4 Flash, budget prompt
ZoomInfo Operations50%
8 of 16 labels negative · 6 of 14 models · 2 hard negative
“Small teams avoid enterprise tools like Informatica or ZoomInfo Operations (too pricey, $10K+/yr)” Grok 4.20, comparative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 905 links across 185 sites, every framing counted. Ranked by the number of answers carrying the site or page. 99 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
49 answers · 113 citations · 13 models
vendor site · Prospeo39 answers · 63 citations · 10 models
publisher (Gane)34 answers · 44 citations · 10 models
vendor site · Insycle24 answers · 37 citations · 9 models
vendor site · Findymail20 answers · 25 citations · 10 models
vendor site · dedupe15 answers · 32 citations · 8 models
vendor site · Integrate15 answers · 15 citations · 9 models
vendor site · Capterra14 answers · 17 citations · 8 models
vendor site · Databar.ai14 answers · 17 citations · 6 models
vendor site · Insycle13 answers · 16 citations · 6 models
vendor site · WinPure12 answers · 20 citations · 6 models
vendor site · Cleanlist12 answers · 18 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
36 answers · 12 models
31 answers · 10 models
23 answers · 9 models
18 answers · 7 models
15 answers · 9 models
15 answers · 8 models
14 answers · 10 models
13 answers · 8 models
12 answers · 10 models
12 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best crm data quality and deduplication tool”, “crm data quality and deduplication tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Insycle insycle.com | 51% | 157 | 480 | 4 | 13,246 | |||
| Dedupely dedupe.ly | 28% | 88 | 210 | 178 | 421 | 7 | ||
| WinPure Clean & Match winpure.com | 6% | 59 | 0 | 3,248 | 6 | |||
| DemandTools validity.com | 6% | 153 | 590 | 12 | 24,467 | $264 | 120 | |
| Koalify koalify.io | 2% | 8 | 1,300 | 2 | 403 | 5 | ||
| Cloudingo cloudingo.com | 2% | 108 | 590 | 4 | 271 | 75 | ||
| Duplicate Check | 2% | |||||||
| Melissa Data melissa.com | 2% | 8 | 197,334 | 29 | ||||
| HubSpot Data Quality Software hubspot.com | 2% | 1 | 2,276,428 | $83,922 | 76 | 6 | ||
| HubSpot parent site HubSpot Operations Hub 0% | 0% | 96 | 368,000 | 9,776 |
Google's top ten for the two searches hold 15 sites; 2 of them are among the sites the models cited here (cleanlist.ai, integrate.io). The first result for “best crm data quality and deduplication tool” is transformsolution.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best CRM data quality and deduplication tool for a small B2B company?”Paraphrase“Which CRM data cleansing tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top CRM data quality tools for a small team and how do they differ?”Budget-constrained“What is the best CRM data quality and deduplication tool for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a CRM data quality and deduplication tool. What should we look at?”Negative“Which CRM data quality tools should a small business avoid or be cautious about?”
Claude Haiku 4.5Dedupelyagainst: DemandTools from ValidityDemandToolsChangedCleanlist, InsycleDedupely, Duplicate Checkno first choicenothing named
Three alternatives
Cleanlist, HubSpot's native merge tool, WinPure Clean & MatchTwo alternatives
WinPure Clean & Match, ZoomInfoTwo alternatives
DemandTools, HubSpot Operations HubTwo alternatives
OpenRefine, WinPure Clean & MatchGPT-5.4 miniInsycleMelissa DataChangedHubSpot Operations HubInsycleno first choicenothing named
Three alternatives
Cloudingo, HubSpot Operations Hub, ProspeoTwo alternatives
Dun & Bradstreet Data Cloud, OpenpriseThree alternatives
Apollo.io, DemandTools, InsycleTwo alternatives
Cloudingo, HubSpot's native CRM data cleanup toolsGemini 3.5 FlashInsycleInsycleHeldDedupely, InsycleDedupelyagainst: InsycleCloudingo, Insycleagainst: DemandTools, HubSpot Operations Hub, Openprise, ZoomInfo Operationsagainst: Dun & Bradstreet, Experian Pandora, IBM InfoSphere, Informatica Data Quality, Reltio, SAP Master Data Governance, Talend Data Fabric, ZoomInfo
Three alternatives
Cloudingo, Dedupely, KoalifySeven alternatives
Apollo.io, Dedupely, HubSpot Operations Hub, NeverBounce, Salesforce Duplicate Management, ZeroBounce, Zoho CRMFour alternatives
Apollo.io, Breeze, Clay, HubSpot Operations HubSeven alternatives
Bigin by Zoho, Duplicate Check, HubSpot Operations Hub, Koalify, OpenRefine, Salesforce Duplicate Management, Zoho CRMTwo alternatives
Deduply, Plauti DeduplicatePerplexity SonarInsycleagainst: ZoomInfo OperationsOSWinPure Clean & MatchChangedagainst: OpenRefine, ZoomInfo OperationsOSInsycleagainst: Ataccama ONE, DemandTools, Informatica Data Quality, OpenRefine, TalendWinPure Clean & Matchagainst: Insycleno first choiceagainst: Apollo.io, Ataccama ONE, Collibra Data Quality, DemandTools, HubSpot Breeze Intelligence, Informatica Data Quality, Lusha, Openprise, Oracle Enterprise Data Quality, SAP Master Data Governance, SAS, Talend, ZoomInfo
Four alternatives
Apollo.io, DemandTools, HubSpot Operations Hub, OpenRefineOne alternative
InsycleFive alternatives
Cognism, Dedupely, HubSpot Operations Hub, WinPure Clean & Match, ZoomInfoThree alternatives
DataGroomr, Dedupely, OpenRefineGrok 4.20Insycleagainst: DemandTools, ZoomInfo OperationsInsycleHeldagainst: DemandToolsInsycleagainst: Informatica Data Quality, ZoomInfo OperationsDedupelyDemandToolsagainst: Dedupely, Experian Data Quality, Informatica Data Quality, ZoomInfo Operationsagainst: DemandTools, HubSpot Operations Hub, Monte Carlo, SAS Viya, ZoomInfo
Two alternatives
Dedupely, HubSpot Operations HubFour alternatives
Clearout, Cloudingo, Prospeo, WinPure Clean & MatchFour alternatives
Cloudingo, DataGroomr, DemandTools, HubSpot Operations HubTwo alternatives
Datablist, InsycleSix alternatives
Cloudingo, Data Ladder, HubSpot's dedup features, Insycle, MatchDataPro, Salesforce Duplicate ManagementMistral SmallInsycleagainst: DemandToolsInsycleHeldDedupely, InsycleInsycleno first choiceagainst: Hightouch, Microsoft Data Quality Services, RudderStack, Segment
Two alternatives
Dedupely, TofuThree alternatives
Dedupely, Findymail CRM Datacare, WinPure Clean & MatchFour alternatives
Clay, DemandTools, Findymail CRM Datacare, HubSpot Operations HubTwo alternatives
Dedupely, WinPure Clean & MatchDeepSeek V4 FlashInsycleInsycleHeldno first choiceDedupelyagainst: Cloudingo, DemandTools, Salesforce Duplicate Management, TofuDedupely, Insycleagainst: DemandTools, ZoomInfo Operationsnothing named
Two alternatives
Cleanlist, DedupelyThree alternatives
Dedupely, HubSpot Operations Hub, ProspeoThree alternatives
HubSpot Operations Hub, Insycle, Zoho CRMLlama 4 MaverickInsycleInsycleHeldno first choiceDedupelyDedupelyagainst: Hightouch, RudderStack, Segment
Three alternatives
Dedupely, Traction Complete, ZoomInfo OperationsThree alternatives
DataGroomr, Insycle, Traction CompleteThree alternatives
Insycle, Openprise, WinPure Clean&Match™ EnterpriseQwen 3.7 FlashInsycleagainst: OpenRefine, Salesforce Duplicate ManagementInsycleHeldInsycleagainst: DemandToolsDedupelyagainst: Salesforce Duplicate Managementno first choiceagainst: Cloudingo, DemandTools, IBM InfoSphere, Informatica Cloud, Precisely, Talend
Three alternatives
DemandTools, HubSpot Operations Hub, ZoomInfo OperationsTwo alternatives
Findymail, WinPure Clean & MatchTwo alternatives
Cleanlist, ProspeoFour alternatives
HubSpot Operations Hub, Insycle, Operelio, Zoho CRMKimi K2Dedupelyagainst: CloudingoInsycleChangedDemandTools, Insycleagainst: ZoomInfo OperationsDedupelyagainst: Clay, Cloudingo, DemandTools, Insycleno first choiceagainst: OpenRefineagainst: DemandTools, Informatica Data Quality, Precisely, Salesforce Duplicate Management, Talend, ZoomInfo
Three alternatives
Datablist, HubSpot Operations Hub, InsycleTwo alternatives
OpenRefine, WinPure Clean & MatchTwo alternatives
Apollo.io, ClayThree alternatives
DataGroomr, Datablist, Native CRM ToolsFive alternatives
Cloudingo, Dedupely, Insycle, Koalify, ValidityGLM 4.7 FlashXInsycleHubSpot Data Quality SoftwareChangedInsycleagainst: DemandToolsDedupelyno first choiceagainst: Cloudingo, DemandTools, Informatica Data Quality
Two alternatives
Dedupely, DemandToolsFour alternatives
OpenRefine, WinPure Clean & Match, Yoom, ZoomInfo OperationsTwo alternatives
DataGroomr, ProspeoTwo alternatives
Datablist, OpenRefineMiniMax M2.5InsycleWinPure Clean & MatchChangedagainst: OpenRefineDedupely, InsycleDedupelyDedupely, DemandTools, Insycleagainst: Ataccama ONE, Insycle, Monte Carlo, SAS Viya, ZoomInfo Operations
Two alternatives
Cloudingo, DedupelyThree alternatives
Findymail CRM Datacare, Insycle, ProspeoTwo alternatives
Findymail, WinPure Clean & MatchTwo alternatives
DataGroomr, Duplicate CheckGPT-6 LunaInsycleInsycleHeldInsycleagainst: CloudingoKoalifyagainst: Insycleno first choiceagainst: Apollo.io, Cloudingo, Insycle, ZoomInfo
Three alternatives
Dedupely, HubSpot Operations Hub, Salesforce Duplicate ManagementTwo alternatives
Dedupely, HubSpot Operations HubTwo alternatives
Dedupely, DemandToolsTwo alternatives
HubSpot Operations Hub, Salesforce Duplicate ManagementMuse Glimmer 30BInsycleInsycleHeldInsycleagainst: ClayDedupely, Insycleagainst: Cloudingono first choiceagainst: HubSpot Operations Hub, Salesforce Duplicate Managementagainst: Anomalo, Bigeye, DemandTools, Great Expectations, Hightouch, Informatica Data Quality, Monte Carlo, Openprise, Precisely, RudderStack, Segment, Soda, Syncari, Talend, ZoomInfo Operations
Three alternatives
Cloudingo, Dedupely, WinPure Clean & MatchTwo alternatives
DemandTools, WinPure Clean & MatchSeven alternatives
Cleanlist, Cloudingo, Datablist, Dedupely, DemandTools, Operelio, WinPure Clean & MatchTwo alternatives
HubSpot Operations Hub, Identify Duplicates Free for Zoho CRMBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:48 | yes | 19 | 10 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:46 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:44 | yes | 12 | 22 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 10:19 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:15 | yes | 10 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:57 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:29 | yes | 23 | 25 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:52 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:07 | yes | 5 | 16 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:44 | yes | 17 | 33 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:21 | yes | 20 | 22 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:57 | yes | 10 | 34 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:12 | yes | 3 | 12 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:40 | yes | 14 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:02 | yes | 9 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:38 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:33 | no | 0 | 10 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 11:19 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:38 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:51 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:53 | yes | 24 | 18 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:17 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:36 | yes | 5 | 18 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:01 | yes | 19 | 30 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:02 | yes | 14 | 97 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:01 | yes | 14 | 32 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:45 | yes | 3 | 10 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:32 | yes | 12 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:15 | yes | 14 | 11 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:41 | yes | 7 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:28 | yes | 9 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 13:24 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:56 | yes | 13 | 18 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:09 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:16 | yes | 24 | 18 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:45 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:33 | yes | 10 | 23 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:51 | yes | 25 | 34 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:41 | yes | 23 | 145 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:50 | yes | 25 | 52 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:32 | yes | 8 | 21 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:27 | yes | 12 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:01 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:05 | yes | 4 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:42 | yes | 12 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 09:37 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:02 | yes | 20 | 15 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:44 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:10 | yes | 25 | 20 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:59 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:24 | yes | 5 | 24 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:09 | yes | 10 | 33 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:39 | yes | 23 | 393 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:00 | yes | 10 | 26 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:34 | yes | 3 | 14 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:29 | yes | 15 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:05 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:49 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:18 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:05 | yes | 10 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:13 | yes | 5 | 13 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:44 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:21 | yes | 20 | 29 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:17 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:11 | no | 0 | 29 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:13 | yes | 10 | 64 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:09 | yes | 10 | 16 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:05 | yes | 5 | 56 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:19 | yes | 2 | 14 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:39 | yes | 15 | 21 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:58 | yes | 28 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:28 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:43 | no | 0 | 17 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 09:05 | yes | 10 | 3 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:44 | yes | 8 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:29 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:58 | yes | 25 | 13 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:11 | yes | 8 | 5 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:09 | yes | 10 | 32 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:18 | yes | 25 | 30 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:52 | yes | 23 | 73 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:19 | yes | 21 | 102 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:21 | yes | 5 | 25 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:31 | yes | 23 | 46 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Ataccama read as Ataccama ONE
Collibra read as Collibra Data Quality
Experian read as Experian Data Quality
HubSpot read as HubSpot Operations Hub
HubSpot Data Hub read as HubSpot Operations Hub
Informatica read as Informatica Data Quality
Melissa read as Melissa Clean Suite
Oracle read as Oracle Enterprise Data Quality
Plauti read as Plauti Deduplicate
Plauti (Duplicate Check) read as Plauti Deduplicate
Salesforce read as Salesforce Duplicate Management
Salesforce Native Data Quality Features read as Salesforce Duplicate Management
Salesforce's Duplicate Management read as Salesforce Duplicate Management
Salesforce's native duplicate management read as Salesforce Duplicate Management
WinPure read as WinPure Clean & Match
Zoho read as Zoho CRM
Unresolved, counted raw
Ablebits
Dun & Bradstreet Data Cloud
Experian Pandora
HubSpot Data Quality Software
HubSpot's dedup features
HubSpot's native CRM data cleanup tools
HubSpot's native merge tool
Identify Duplicates Free for Zoho CRM
Informatica Cloud
MatchDataPro
Microsoft Data Quality Services
Microsoft Dynamics duplicate detection rules
Native CRM Tools
Power Tools
Quadient Data Cleaner
Soda Core
WinPure Clean and Match
WinPure Clean&Match™ Enterprise
Yoom
Discontinued, still offered
No shut-down product was recommended here.