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CRM data quality and deduplication · November 2026 Edition

Cleanlist vs ZoomInfo

Two of fourteen models named Cleanlist first on the direct prompt; zero named ZoomInfo. Cleanlist was named by eight of the fourteen models and ZoomInfo by nine and Cleanlist carries 11 labels and ZoomInfo 15, so the shares are not directly comparable.

Cleanlist

accepted challenger

Named in three categories this edition.

ZoomInfo

accepted challenger

Vancouver, Washington, United States, founded 2000. Named in fifteen categories this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 13; printed, not drawn.
Labels1115A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Cleanlist reading right to left. Rank and label count are printed, not drawn.Insycle was named alongside these two in fourteen of the fourteen direct answers. Insycle vs Cleanlist · Insycle vs ZoomInfo · Dedupely vs Cleanlist

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM data quality and deduplication page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CleanlistFirst choices, of fourteen modelsZoomInfo
Direct20
Paraphrase01
Comparative01
Budget-constrained002 against ZoomInfo
Scale-constrained00
Negative001 against ZoomInfo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Cleanlist and ZoomInfo stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Cleanlist ZoomInfo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Cleanlist on the left and ZoomInfo on the right.

The direct prompt

The plain question, one answer per model, grouped by where Cleanlist and ZoomInfo stood in it.

Cleanlist first, ZoomInfo not the choice

2 of 14 modelsZoomInfo was named in the answer but not as the choice, or not at all.
Llama 4 MaverickCleanlist alternatives: Dedupely, DemandTools, Findymail CRM Datacare, Insycle
Qwen 3.7 FlashCleanlist alternatives: Clay, Dedupely, DemandTools, Insycle

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GLM 4.7 FlashXInsycle alternatives: Cleanlist, Cloudingo, Dedupely, DemandTools
MiniMax M2.5Insycle alternatives: Cleanlist, Cloudingo, Dedupely

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5DemandTools alternatives: Cloudingo, Dedupely, Insycle, LeadAngel, ZoomInfo Operations
GPT-5.4 miniInsycle alternatives: Cloudingo, DemandTools, HubSpot Operations Hub
Gemini 3.5 FlashInsycle alternatives: Clay, DataGroomr, Dedupely, Validity
Perplexity SonarInsycle alternatives: Cloudingo, DemandTools, Openprise, Tofu, ZoomInfo OperationsOS
Grok 4.20Insycle alternatives: Dedupely, DemandTools
Mistral SmallInsycle
DeepSeek V4 FlashInsycle alternatives: Cloudingo, Dedupely, DemandTools
Kimi K2Insycle alternatives: Cloudingo, Dedupely, DemandTools
GPT-6 LunaInsycle alternatives: Cloudingo, DemandTools
Muse Glimmer 30BInsycle alternatives: Dedupely, DemandTools

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Cleanlist0%#– of 11
ZoomInfo0%#– of 11
The full small business standing →
Mid-marketThe figures above
Cleanlist leads by two points.
Cleanlist4%#4 of 13
ZoomInfo2%#6 of 13
The full mid-market standing →
Enterprise
Cleanlist is not named for this buyer.
ZoomInfo2%#9 of 11
Cleanlist—not named
The full enterprise standing →

What the models said about Cleanlist

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“The best CRM data quality and deduplication tool for a mid-market B2B company is Cleanlist” Llama 4 Maverick · direct prompt · first choice
“Verdict: Best Overall for Mid-Market” Qwen 3.7 Flash · direct prompt · first choice
“If you already use Cleanlist for enrichment and want bundled hygiene, Cleanlist AI simplifies your stack.” GLM 4.7 FlashX · direct prompt · alternative

What the models said about ZoomInfo

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.