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CRM data quality and deduplication · November 2026 Edition

Dedupely vs ZoomInfo

Zero of fourteen models named Dedupely first on the direct prompt; zero named ZoomInfo. Dedupely was named by thirteen of the fourteen models and ZoomInfo by nine and Dedupely carries 34 labels and ZoomInfo 15, so the shares are not directly comparable.

Dedupely

accepted challenger

Named in one category this edition.

ZoomInfo

accepted challenger

Vancouver, Washington, United States, founded 2000. Named in fifteen categories this edition.

First-choice share17%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 13; printed, not drawn.
Labels3415A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Dedupely reading right to left. Rank and label count are printed, not drawn.Insycle was named alongside these two in fourteen of the fourteen direct answers. Insycle vs Dedupely · Insycle vs ZoomInfo · Dedupely vs DemandTools

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the CRM data quality and deduplication page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
DedupelyFirst choices, of fourteen modelsZoomInfo
Direct001 against Dedupely
Paraphrase01
Comparative011 against Dedupely
Budget-constrained802 against ZoomInfo
Scale-constrained00
Negative001 against ZoomInfo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Dedupely and ZoomInfo stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Dedupely ZoomInfo first choice named as an alternative argued againstblank: not namedEach cell is one answer, Dedupely on the left and ZoomInfo on the right.

The direct prompt

The plain question, one answer per model, grouped by where Dedupely and ZoomInfo stood in it.

Neither was the first choice, one was named

10 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5DemandTools alternatives: Cloudingo, Dedupely, Insycle, LeadAngel, ZoomInfo Operations
Gemini 3.5 FlashInsycle alternatives: Clay, DataGroomr, Dedupely, Validity
Grok 4.20Insycle alternatives: Dedupely, DemandTools
DeepSeek V4 FlashInsycle alternatives: Cloudingo, Dedupely, DemandTools
Llama 4 MaverickCleanlist alternatives: Dedupely, DemandTools, Findymail CRM Datacare, Insycle
Qwen 3.7 FlashCleanlist alternatives: Clay, Dedupely, DemandTools, Insycle
Kimi K2Insycle alternatives: Cloudingo, Dedupely, DemandTools
GLM 4.7 FlashXInsycle alternatives: Cleanlist, Cloudingo, Dedupely, DemandTools
MiniMax M2.5Insycle alternatives: Cleanlist, Cloudingo, Dedupely
Muse Glimmer 30BInsycle alternatives: Dedupely, DemandTools

Neither was named

4 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniInsycle alternatives: Cloudingo, DemandTools, HubSpot Operations Hub
Perplexity SonarInsycle alternatives: Cloudingo, DemandTools, Openprise, Tofu, ZoomInfo OperationsOS
Mistral SmallInsycle
GPT-6 LunaInsycle alternatives: Cloudingo, DemandTools

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Dedupely leads by twenty-eight points.
Dedupely28%#2 of 11
ZoomInfo0%#– of 11
The full small business standing →
Mid-marketThe figures above
Dedupely leads by fifteen points.
Dedupely17%#2 of 13
ZoomInfo2%#6 of 13
The full mid-market standing →
Enterprise
Dedupely leads by four points.
Dedupely6%#7 of 11
ZoomInfo2%#9 of 11
The full enterprise standing →

What the models said about Dedupely

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Traditional deduplication tools like Dedupely and Insycle "merge records after the fact and lose history,"” Muse Glimmer 30B · comparative prompt · soft negative
“Faster and simpler than a full data-governance platform, but less capable across systems.” Perplexity Sonar · direct prompt · soft negative
“The best CRM data quality and deduplication tool for a company with a limited budget is Dedupely, which starts at $19/month” Llama 4 Maverick · budget prompt · first choice
“If you use HubSpot, Pipedrive, or Salesforce and want quick, affordable deduplication: Choose Dedupely.” Gemini 3.5 Flash · budget prompt · first choice
“If you use Salesforce and want the cheapest practical option: start with Dedupely.” GPT-5.4 mini · budget prompt · first choice

What the models said about ZoomInfo

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.