Programmatic and display advertising · RankedDemandbase Advertising
Strongest at enterprise, contested with The Trade Desk. Ranked 16 of 105 for mid-market buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
StackAdapt is first at 41%.
StackAdapt is first at 50%. 0 of 14 models made it the first choice when asked directly.
Ranked first, contested: The Trade Desk has 25%.
Why models recommend it
“Choose it if account-based marketing... are more important than broad media flexibility. It is purpose-built for B2B but generally oriented toward larger budgets.”Perplexity Sonar · Paraphrase question · alternative
“Other options to consider are The Trade Desk, Choozle, Google Display & Video 360 (DV360), Amazon DSP, AdLib, and Demandbase.”Llama 4 Maverick · Paraphrase question · alternative
“Choose Demandbase instead when the company has a defined target-account list, long sales cycles”Perplexity Sonar · Direct question · alternative
“If you are heavily focused on ABM and have sales alignment, evaluate Demandbase or 6sense.”Qwen 3.7 Flash · Direct question · alternative
What gives them pause
“excellent but overkill for mid-market; they're enterprise-grade ABM platforms with enterprise pricing”DeepSeek V4 Flash · Direct question · warning
“Powerful B2B features but expensive SaaS fees on top of media, designed for enterprise”DeepSeek V4 Flash · Paraphrase question · warning
“What to Avoid: ... Enterprise-focused, custom pricing, overkill for mid-market”Kimi K2 · Paraphrase question · warning
“Demandbase leads in G2 satisfaction for account-based advertising; consider if your mid-market focus is heavily on ABM and you have budget for it.”Grok 4.20 · Direct question · warning
Also on the shortlist
The products named in the same answers as Demandbase Advertising, over the 67 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 60 | 8 | View → | |
| 45 | 30 | View → | |
| 43 | 0 | View → | |
| 39 | 2 | View → | |
| 23 | 1 | View → | |
| 17 | 2 | View → | |
| 15 | 5 | View → | |
| 14 | 2 | View → | |
| 14 | 0 | View → | |
| 9 | 0 | View → |
What the models named instead of Demandbase Advertising →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Demandbase Advertising's own site, not checked by Gane.
- For
- B2B marketing, demand gen, and advertising teams
- Price stated
- Contact sales for pricing
- Certifications
- ISO 27001, SOC 2
- Hosting
- Global
- Headquarters
- San Francisco, United States
- Founded
- 2006
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 62 of the 67 answers that named Demandbase Advertising and are not a share of its labels.
Domains cited
166 of the 226 domain citations in answers naming Demandbase Advertising came from a third party's page. Fourteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 2 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 524 | undated | ABM, CRM | ||
| Podcast or video | 397 | 0 | 2024-07-23 | ABM, SEO | |
| News or press | 256 | 0 | 2024-09-24 | ABM, CRM | |
| Webinar or virtual event | 170 | 0 | 2023-08-16 | ABM, CDP | |
| Report or ebook | 125 | 0 | 2025-05-01 | ABM | |
| Case study | 60 | 0 | 2025-09-29 | ABM, CRM | |
| Conference or event | 45 | 6 | 2026-09-21 | ABM | |
| Comparison | 16 | 4 | 2026-09-02 | ABM | |
| Glossary or explainer | 14 | 2 | 2026-09-04 | ABM, Enrichment | |
| Template or tool | 5 | 0 | 2024-12-20 |
Most recent
- 2026-09-21Cmo cro growth strategy conference or event
- 2026-09-04What is a go to market gtm strategy glossary or explainer
- 2026-09-02Apollo alternatives competitors comparison
- 2026-08-28Demandbase ai vs general ai comparison
- 2026-08-20Funnel to fork new york hudson table conference or event
- 2026-08-11What is intent data glossary or explainer
Events in person
- September 30, 2026ABM made simple: Start smart with AIAmsterdam
- October 13, 2026 to October 15, 2026Let's connect at MAICONCleveland · exhibits
- October 19, 2026 to October 20, 2026GO NYCBrooklyn
As the event pages on demandbase.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page demandbase.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ABM (228); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.