3 categories · RankedBasis
Basis is an omnichannel advertising automation platform for media teams · basis.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
StackAdapt is first at 41%.
StackAdapt is first at 50%. 0 of 14 models made it the first choice when asked directly.
Demandbase Advertising is first at 32%.
Why models recommend it
“The Overall Best Choice: Programmatic Audio DSPs (The Trade Desk or Basis)”Gemini 3.5 Flash · Direct question · first choice
“lean toward StackAdapt or Basis”Gemini 3.5 Flash · Scale-constrained question · first choice
“I'd also evaluate Basis if your team's bigger need is coordinating programmatic with search, social, and campaign operations in one workflow.”GPT-6 Luna · Paraphrase question · alternative
“Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*”Gemini 3.5 Flash · Negative question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Basis, over the 65 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 55 | 17 | Compare → | |
| 54 | 17 | Compare → | |
| 41 | 0 | View → | |
| 37 | 5 | View → | |
| 20 | 0 | View → | |
| 17 | 1 | View → | |
| 15 | 0 | View → | |
| 13 | 0 | View → | |
| 13 | 0 | View → | |
| 11 | 0 | Compare → |
What the models named instead of Basis →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Basis's own site, not checked by Gane.
- For
- media teams
- Integrations
- 170
- Customers named
- DS+CO, Miles Partnership, Ad+Genuity, rEvolution, CloudControlMedia, VI Marketing & Branding, MaHK Advertising
- Headquarters
- Albuquerque
- Founded
- 1985
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 58 of the 65 answers that named Basis and are not a share of its labels.
Domains cited
132 of the 157 domain citations in answers naming Basis came from a third party's page. Ten were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 2 | 1 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 2 | 0 | 3 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 4 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,769 | 27 | 2026-09-25 | Video ads, SEO | |
| News or press | 644 | 9 | 2026-09-23 | CRM, Video ads | |
| Podcast or video | 87 | 6 | 2026-08-31 | ||
| Report or ebook | 84 | 1 | 2026-07-22 | ||
| Webinar or virtual event | 83 | 1 | 2026-09-23 | ||
| Case study | 51 | 1 | 2026-09-23 | Video ads, DMP | |
| Conference or event | 48 | 7 | 2026-09-15 | ||
| Glossary or explainer | 24 | 0 | 2024-07-23 | Video ads | |
| Comparison | 15 | 1 | 2026-08-05 | SEO | |
| Template or tool | 5 | undated |
Most recent
- 2026-09-255 ways marketing and advertising teams can move faster with ai blog
- 2026-09-24Is your agency ready for agentic advertising blog
- 2026-09-23Basis innocean turn franchise complexity into 23 76 foot traffic growth case study
- 2026-09-23Kill the budget drain in your media plan how outdated brand safety strategies quietly waste your spend webinar or virtual event
- 2026-09-23What the divide between consumer time and ad spend says about your media strategy blog
- 2026-09-23Totalretail holiday marketing started already how to catch up news or press
Events in person
- March 14, 2026Is Search Totally F**ked? What Do We Do Now?Austin Marriott Downtown, Waterloo Ballroom, Austin, US · spoke
As the event pages on basis.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page basis.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.