DV360
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
StackAdapt is first at 41%.
StackAdapt is first at 50%. 0 of 14 models made it the first choice when asked directly.
Demandbase Advertising is first at 32%.
Why models recommend it
“Starting with DV360 or The Trade Desk as they balance functionality with usability”Claude Haiku 4.5 · Paraphrase question · first choice
“Consider starting with a DSP route (The Trade Desk, DV360, or Amazon DSP)”DeepSeek V4 Flash · Scale-constrained question · alternative
“programmatic options like The Trade Desk or DV360 (cross-channel control)”Grok 4.20 · Scale-constrained question · alternative
“managed enterprise options like The Trade Desk and DV360”Muse Glimmer 30B · Scale-constrained question · alternative
What gives them pause
“Platforms to AVOID with Limited Budgets ... ~$25,000+/month | Enterprise-focused, managed service required”Kimi K2 · Budget-constrained question · warning
“Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets”DeepSeek V4 Flash · Direct question · warning
“avoid enterprise-heavy platforms like The Trade Desk or DV360”GPT-5.4 mini · Budget-constrained question · warning
“Walled garden platforms like DV360 and Amazon DSP offer strong in-platform measurement but limit visibility into supply chain economics and restrict data portability”Claude Haiku 4.5 · Negative question · warning
Also on the shortlist
The products named in the same answers as DV360, over the 58 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 48 | 5 | Compare → | |
| 31 | 12 | Compare → | |
| 25 | 1 | View → | |
| 11 | 1 | View → | |
| 11 | 0 | Compare → | |
| 10 | 0 | View → | |
| 8 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 3 | Compare → | |
| 7 | 2 | View → |
What the models named instead of DV360 →
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 49 of the 58 answers that named DV360 and are not a share of its labels.
Domains cited
No domain is on file for DV360, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 3 | 2 | 5 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |