6 categories · RankedAdRoll
AdRoll is a multichannel advertising and account-based marketing platform for marketers · adroll.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
StackAdapt is first at 41%.
StackAdapt is first at 50%.
No model named it for this buyer.
Why models recommend it
“is Choozle or AdRoll, as they are the most realistic choices for budgets under $2,000 a month”Llama 4 Maverick · Budget-constrained question · first choice
“Choozle Go / AdRoll pay-as-you-go retargeting is the most realistic published entry”Muse Glimmer 30B · Budget-constrained question · first choice
“Nativo, AdRoll, and Unifyr are currently the top recommendations”Mistral Small · Budget-constrained question · first choice
“Better specifically for simple cross-channel retargeting campaigns, not for managing broader customer communications.”Perplexity Sonar · Budget-constrained question · alternative
What gives them pause
“describe it as "broken from day one," with wasted budgets and poor reliability for eCommerce/display ads”Grok 4.20 · Negative question · warning
“Known for aggressive sales tactics, high minimum ad spend, and sometimes poor customer support.”MiniMax M2.5 · Negative question · warning
“Avoid AdRoll if you require reliable social integrations or responsive technical support.”GLM 4.7 FlashX · Negative question · warning
“Avoid if: Your business depends on reliable social media integrations”GLM 4.7 FlashX · Negative question · warning
Also on the shortlist
The products named in the same answers as AdRoll, over the 73 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 42 | 18 | View → | |
| 29 | 0 | View → | |
| 20 | 6 | View → | |
| 17 | 4 | View → | |
| 17 | 0 | View → | |
| 13 | 3 | View → | |
| 12 | 2 | View → | |
| 12 | 0 | View → | |
| 10 | 0 | View → | |
| 9 | 3 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on AdRoll's own site, not checked by Gane.
- For
- savvy marketers
- Price stated
- Ads; Marketing & Ads Plus
- Starting price
- 0
- Free plan or trial
- Ads
- Integrations
- 70
- Customers named
- AlgaeCal, KNB Online, RMS Beauty, FP Markets, Cohere Health, PitchBook, Snowflake, Quint
- Headquarters
- San Francisco, United States
- Founded
- 2007
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 69 of the 73 answers that named AdRoll and are not a share of its labels.
Domains cited
165 of the 165 domain citations in answers naming AdRoll came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 2 | 1 | 0 | 3 |
| Grok 4.20 | 0 | 1 | 2 | 1 | 4 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 1 | 1 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 3 | 4 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 2 | 0 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,134 | 8 | 2026-09-21 | ABM, SEO | |
| News or press | 115 | 11 | 2026-09-22 | Ecommerce marketing, Marketing automation | |
| Webinar or virtual event | 52 | 1 | 2026-09-25 | Ecommerce marketing, ABM | |
| Comparison | 41 | 0 | 2026-06-04 | Mobile apps | |
| Template or tool | 40 | 1 | 2026-08-12 | SEO | |
| Glossary or explainer | 37 | 0 | 2026-04-09 | ||
| Report or ebook | 28 | 0 | 2023-11-02 | ||
| Case study | 26 | 5 | 2026-08-03 | ABM | |
| Podcast or video | 5 | 0 | 2025-11-20 | ||
| Conference or event | 4 | 0 | 2021-01-28 |
Most recent
- 2026-09-25Getting ahead of the game with brand ads webinar or virtual event
- 2026-09-22Adroll reports 45 drop in prospecting cpms ahead of the holiday advertising season news or press
- 2026-09-21Multi touch attribution modeling data blog
- 2026-09-15How 3 ecom brands increased roas and sales with adroll blog
- 2026-09-08Adroll named finalist in 2026 digiday technology awards in buy side programmatic platform category news or press
- 2026-09-03Cross channel retargeting campaign management blog
How it is countedHide how it is counted
Every page adroll.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.