4 categories · RankedMicrosoft Invest
Microsoft Invest is a programmatic advertising product from Microsoft for buying display and video ads · microsoft.com ↗
Why models recommend it
“Basis or Xandr (Microsoft): Unified platforms... *Caveat*: Varies by use case; check for hidden fees.”Grok 4.20 · Negative question · alternative
“Full audit trails, fraud-detection integrations, and scalable buying.”GLM 4.7 FlashX · Negative question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Microsoft Invest, over the 31 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 27 | 15 | View → | |
| 22 | 1 | View → | |
| 19 | 6 | View → | |
| 19 | 2 | View → | |
| 15 | 1 | View → | |
| 15 | 0 | View → | |
| 11 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 1 | View → | |
| 7 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Invest's own site, not checked by Gane.
- For
- financial services
- Customers named
- UBS, Ally Financial, S&P Global, John Hancock, AK BANK, NORTHERN TRUST, Akbank, HSBC
- Headquarters
- Vancouver, Canada
- Founded
- 1975
- Also from Microsoft
- Azure Synapse, Bing Webmaster Tools, Microsoft 365, Microsoft 365 Copilot, Microsoft Accessibility Insights, Microsoft Ads and 51 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 27 of the 31 answers that named Microsoft Invest and are not a share of its labels.
Domains cited
Seventy-six of the seventy-six domain citations in answers naming Microsoft Invest came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |