3 categories · RankedYahoo DSP
Yahoo DSP is a programmatic advertising platform for buying display, video and connected TV, native, audio and digital out-of-home ads across channels · yahoo.com ↗
Why models recommend it
“Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*”Gemini 3.5 Flash · Negative question · alternative
“Best For: Broad-reach campaigns, native advertising, and brands needing diverse formats.”Grok 4.20 · Comparative question · alternative
“Tradeoff: smaller scale compared to Google and Amazon, so reach may be more limited.”GLM 4.7 FlashX · Comparative question · alternative
“Mid-market / agency-friendly | StackAdapt or Yahoo DSP”MiniMax M2.5 · Comparative question · alternative
What gives them pause
“Targeted programmatic options; not budget‑friendly.”GLM 4.7 FlashX · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Yahoo DSP, over the 25 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 21 | 14 | View → | |
| 20 | 1 | View → | |
| 18 | 2 | View → | |
| 16 | 8 | View → | |
| 12 | 1 | View → | |
| 9 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 0 | View → | |
| 6 | 0 | View → | |
| 5 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Yahoo DSP's own site, not checked by Gane.
- Headquarters
- Sunnyvale, United States
- Founded
- 1994
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 22 of the 25 answers that named Yahoo DSP and are not a share of its labels.
Domains cited
Sixty-five of the sixty-five domain citations in answers naming Yahoo DSP came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 13,684 | undated | DAM | ||
| Blog | 2,194 | 100 | 2026-09-29 | Direct mail | |
| Conference or event | 18 | 10 | 2026-09-29 | ||
| Comparison | 14 | 14 | 2026-09-28 | ||
| Report or ebook | 4 | 4 | 2026-09-28 | ||
| Podcast or video | 3 | 3 | 2026-09-28 | ||
| Webinar or virtual event | 1 | 1 | 2026-09-28 | ||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-09-29Rescue dog luau moved foster 024032040 blog
- 2026-09-29Ariana grande laying low la 023943066 blog
- 2026-09-29Mount dora celebrates autumn free 023731664 blog
- 2026-09-29Watch 8 ragdoll kittens demand 023149031 blog
- 2026-09-29Anna klem jackson klem viral 023115640 blog
- 2026-09-29Teachers share wildly stupid moments 023103010 blog
How it is countedHide how it is counted
Every page yahoo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.