2 categories · Named, not rankedMagnite
Magnite is a sell-side advertising platform that helps media owners and publishers monetize ad inventory, including connected TV, video and display · magnite.com ↗
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Magnite has 8.
Why models recommend it
“Premium CTV/OTT & streaming inventory (e.g., Netflix)? → Magnite (Xandr)”GLM 4.7 FlashX · Comparative question · alternative
“PubMatic and Magnite are regularly profiled as top SSPs alongside DSPs.”Muse Glimmer 30B · Comparative question · alternative
What gives them pause
“often require more technical setup, higher minimums ($1,000+), or agency help, making them less ideal for beginners”Grok 4.20 · Budget-constrained question · warning
“High risk of fraud, non-viewable ads, and ads on low-quality/fraudulent sites.”Grok 4.20 · Negative question · warning
“primarily SSPs or publisher platforms, not buyer-facing DSPs”Perplexity Sonar · Comparative question · warning
Also on the shortlist
The products named in the same answers as Magnite, over the 16 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 12 | 9 | View → | |
| 12 | 0 | View → | |
| 11 | 6 | View → | |
| 10 | 0 | View → | |
| 9 | 0 | View → | |
| 7 | 0 | View → | |
| 5 | 1 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Magnite's own site, not checked by Gane.
- For
- media owners; buyers & agencies; top publishers
- Customers named
- Kicker, Business Insider, Quarter Media, AdGood, Google
- Headquarters
- Los Angeles, United States
- Founded
- 2007
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 14 of the 16 answers that named Magnite and are not a share of its labels.
Domains cited
Thirty-seven of the thirty-seven domain citations in answers naming Magnite came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 2 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 301 | 12 | 2026-09-17 | DMP, Mobile apps | |
| News or press | 170 | 6 | 2026-09-23 | Video ads | |
| Case study | 51 | 2 | 2026-09-23 | ||
| Report or ebook | 42 | 2 | 2026-09-21 | ||
| Webinar or virtual event | 15 | 2 | 2026-09-03 | ||
| Template or tool | 1 | undated | |||
| Glossary or explainer | 1 | 0 | 2025-07-09 |
Most recent
- 2026-09-23Magnite named primary video ad server and a programmatic technology provider for hp tv news or press
- 2026-09-23Programmatic dooh at scale how mobiyoung expanded access to premium demand with magnite case study
- 2026-09-21Inside the live experience report or ebook
- 2026-09-17A more open competitive digital advertising ecosystem blog
- 2026-09-16From supply discovery to activation inside magnite showcase blog
- 2026-09-16Magnite advances agentic vision as major media owners buyers and technology players leverage orchestration layer news or press
How it is countedHide how it is counted
Every page magnite.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.