Programmatic and display advertising · Named, not rankedIndex Exchange
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Index Exchange has 4.
Why models recommend it
No positive label carried a quote.
What gives them pause
“primarily SSPs or publisher platforms, not buyer-facing DSPs”Perplexity Sonar · Comparative question · warning
Also on the shortlist
The products named in the same answers as Index Exchange, over the 5 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 5 | 0 | View → | |
| 4 | 4 | View → | |
| 4 | 2 | View → | |
| 4 | 0 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → | |
| 3 | 0 | View → | |
| 2 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Index Exchange's own site, not checked by Gane.
- For
- media owners and marketers
- Customers named
- Big Happy, PMG, Butler/Till, A+E Global Media, Dos Equis, Gracenote, inPowered AI
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 5 of the 5 answers that named Index Exchange and are not a share of its labels.
Domains cited
Eighteen of the eighteen domain citations in answers naming Index Exchange came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 115 | 4 | 2026-09-23 | Video ads | |
| Glossary or explainer | 14 | 0 | 2026-06-16 | ||
| Case study | 4 | 0 | 2025-08-01 | ||
| Blog | 3 | 1 | 2026-09-09 | ||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2025-11-13 |
Most recent
- 2026-09-23Tmg launches transactional audiences on index marketplaces news or press
- 2026-09-22Inuvo expands intentkey integration index exchange news or press
- 2026-09-21On device partners index exchange news or press
- 2026-09-10Pmg leverages agentic buying streaming tv bedrocks containerized dsp index cloud news or press
- 2026-09-09Anti modern slavery statement blog
- 2026-06-23Culture hive subjective launch autonomous cultural optimization premium ctv news or press
How it is countedHide how it is counted
Every page indexexchange.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.